THE ART & SCIENCE OF POSITIONING SOLUTIONS

ATLANTA, GA | NOVEMBER 20, 2019

ORANGE COUNTY, CA | DECEMBER 10, 2019

INFORMATION & REGISTRATION

PRODUCT MANAGEMENT & PRODUCT MARKETING TRAINING COURSES

Customer Outcomes Are the Destination. Products Are the Turn-by-Turn Directions!

Onsite Training

Get Everyone on the Same Page

PRODUCT MANAGEMENT & PRODUCT MARKETING TRAINING

Personalized hands-on training. From the classroom back to reality without missing a beat.

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Online Training

Learn on Your Own Terms

ONLINE PRODUCT MANAGEMENT & MARKETING TRAINING

Advance your product management & marketing career with B2B best practices & certification.

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Advisory Services

Learn From the Experience of Others

PRODUCT MANAGEMENT & PRODUCT MARKETING ADVISORY

We’ve seen just about everything. What works, what doesn’t and why. It’s yours for the taking!

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Product Management Courses

Personalized Product Management Courses

“Everybody Wins When Our Products Make Customers More Successful!”

Basic courses for delivering products that make users better at their job. Intermediate courses for delivering solutions that make customer departments better at their business function. Advanced courses for delivering a portfolio of solutions that make customers in key vertical markets better at their business. All courses are personalized to your products, markets and business model. View the video to learn how a customer-outcome approach results in higher value products and solutions.

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Personalized Product Marketing Courses

“When Buyers Envision Greater Success With Our Products, We Sell More!”

Basic courses for marketing and selling the strategic value of each product. Intermediate courses for marketing and selling solutions that differentiate. Advanced courses for marketing and selling the value of your portfolio in key vertical markets. All courses are personalized to your products, markets and business model.

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Product Marketing Courses
Product Management Philosophy

Advisory Services

“We Don’t Have Time to Reinvent The Wheel!”

Leverage our 18 years of experience and we’ll help you cut to the chase. Facilitate offsite strategy meetings and customer advisory boards (CABs). Start or restructure a product management/product marketing organization. Transition to Agile. Move from a project model to a product model. Combine two product organizations after an acquisition, and other key initiatives in product management and product marketing.

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Product Management & Product Marketing Certification

I Want to Differentiate Myself!

Get certified on the Proficientz Framework, and make a statement that says you’ve pushed yourself beyond traditional product management and product marketing. You have what it takes to climb the career ladder faster!

Certification Details
Product Management Framework

25 Best Practices for Managing & Marketing B2B Products

product management book best practices B2B

Managing Products to Deliver Solutions, serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.

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