LECTURE-STYLE TRAINING IS EVEN MORE BORING ONLINE!

Get Engaged With Personalized Hands-On Training That’s Relevant to You

Product Management

I'm Interested in Delivering Greater Value & Improving Execution to Drive Growth
Get Started

Product Marketing

I'm Interested in Marketing & Selling the Strategic Value of Our Solutions to Win More
Get Started

LECTURE-STYLE TRAINING IS EVEN MORE BORING ONLINE!

Get Engaged With Personalized Hands-On Training That’s Relevant to You

Product Management

I'm Interested in Delivering Greater Value & Improving Execution to Drive Growth
Get Started

Product Marketing

I'm Interested in Marketing & Selling the Strategic Value of Our Solutions to Win More
Get Started

Learn What Good Looks Like for You!

Don’t settle for lecture-style training. It’s a snooze-fest! Sure, you can turn your camera off and nap, but that’s not why you signed up for training. Get engaged with hands-on product management training that’s personalized to your products and your markets and learn what good looks like for you. Instructor-led courses via web meeting or on-demand courses anytime, anywhere.

Product Management Courses

Product Management Training

Deliver Higher-Value Solutions & Improve Execution!

What’s best for every product isn’t the best or most valuable thing for the customer. Learn portfolio product management and instill a value-based culture, deliver solutions with greater strategic value and improve execution.

Basic Product Management Skills

Everything you need to create a value-based culture, get everyone on the same page and deliver higher-value products with less effort and less stress. Course Outline

Intermediate & Advanced Skills

Put your team in a stronger leadership position with skills for delivering high-value customer outcomes that grow wallet share and market share in your most lucrative segments. Course Outline

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product marketing courses

Product Marketing & Sales Enablement Training

Tell a Better Value Story to Differentiate & Win More!

Just say what the customer is already thinking! Remember, it’s the best story (not always the best product) that wins! Learn portfolio product marketing and differentiate your way to more wins and faster growth.

Basic Product Marketing & Sales Enablement Skills

Everything you need to instill a value-based culture and differentiate with superior go-to-market execution. Mobilize the customer’s version of your value story so that it’s easier to understand and easier to buy. Course Outline

Intermediate & Advanced Skills

Put your team in a stronger leadership position to drive the organization’s value-based culture, go-to-market strategy and find your sweet spots for short-term revenue and longer-term growth. Course Outline

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Portfolio Product Management Certification

It’s Like An MBA in B2B Product Management & Product Marketing!

Get certified on the Proficientz Portfolio Product Management Framework for B2B and make a statement. Let current and prospective employers know that you’ve pushed yourself beyond traditional product management and marketing and acquired skills that bring something uniquely valuable to the party!

Certification Details
Product Management Framework

One Framework For Every Stage of Maturity!

What Got You Here Won’t Get You There!

As your company grows, product management and product marketing have to mature incrementally to support that growth. The Proficientz Framework accelerates your maturation process with a logical progression that starts with product best practices (user outcomes) and evolves to solutions best practices (department outcomes) to portfolio management best practices (organization outcomes), all in the interest of helping you deliver, market and sell greater strategic value at each inflection point. Keep the speed bumps out of your maturation process!

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Product Management Framework

25 Best Practices for Managing & Marketing B2B Products

product management book best practices B2B

Managing Products to Deliver Solutions serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.

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Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

Get the Report