Product Management Training for B2B - Deliver, Market & Sell Strategic Value
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Advanced Product Management & Marketing Training That Eliminates Your Biggest Obstacles to Growth!

Product Management Has More Technical Expertise Than Market Expertise

Learn How To Do Basic Product Management & Marketing for B2B

Ideal if...

You're just getting started and/or most of your product managers are technical.
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We’re Marketing & Selling Tactical Products Instead of High-Value Business Solutions

Learn How To Position, Market & Sell Solutions to Decision-Makers

Ideal if...

Your salespeople are engaging too often with users and not enough with decision-makers.
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We Have Too Many Products For Too Many Markets and Too Many Competing Priorities

Learn How To Manage & Market Your Portfolio Strategically for Growth

Ideal if...

Your portfolio has grown and the constantly competing priorities have brought progress to a screeching halt!
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Our Agile Product Teams Haven’t Evolved Beyond Incremental Enhancements

Learn How To Deliver High-Value Solutions in an Agile Environment

Ideal if...

You're good at user stories but not so good at uncovering the next big problem to solve.
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What Do You Want Your Product Management Function To Be When It Grows Up?

  1. A group of individuals that can only manage and market products, or…
  2. A team that’s more knowledgeable about your target customers than every other discipline, knows what it takes to make those customers successful from the top down, and has the leadership skills to create a culture around strategic customer value.

If you want the latter, Proficientz is the only product management training organization that can give your team the advanced skills to meet those aspirations. Our customers consider us the MBA of Product Management, Product Marketing and Sales Enablement Training programs, and with good reason.

We’re specialists! Our B2B Product Management Framework and Training Programs are the only ones on the market that help you build a culture around “strategic customer value.”  You’ll learn advanced skills for uniting your product, marketing and sales teams behind the strategic goals of the customer from the top down so you can deliver, market and sell higher-value solutions that accelerate growth.

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Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.

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Get Our Product Management Best Practices Book for B2B

product management best practices for B2B

Your target customers value business solutions more than products because solutions address needs that have greater strategic value to their organization.

Our product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

Download a Free Chapter
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