Create More Enthusiasm For Your Solutions Than the Competition!

November 12, 2020, $499/person


PRODUCT DEMO COURSE, Create an Urgency to Buy – November 12, 2020, $499/person


PORTFOLIO Product Management Training & Certification 

Uncover Bigger Problems. Build, Market & Sell Strategic Outcomes. Grow Your Career!

Sample Our Courses
Request a Personalized Course

PORTFOLIO Product Management Training & Certification 

Uncover Bigger Problems. Build, Market & Sell Strategic Outcomes. Grow Your Career!

Sample Our Courses
Request a Personalized Course

3 Good Reasons to Adopt Portfolio Product Management & Marketing

  • All the armchair quarterbacks think they know how to manage and market your products better than you do!

  • You’re stuck in an endless loop of customer enhancements vs. high-value use cases with quantifiable strategic outcomes.

  • You’re not uncovering needs from the customer’s perspective. The market thinks your solutions are just like everyone else’s.

What is Portfolio Product Management?

Portfolio Product Management is a customer-outcome framework for building, marketing and selling solutions that grow market share and wallet share. It eliminates silos and competing agendas by aligning product, marketing and sales priorities across the portfolio to a common set of customer outcomes with the highest measurable value.

Product Management Courses

Product Management Training Courses

Grow the Company & Strengthen Your Team!

What’s best for every product isn’t the best or most valuable thing for the customer. Learn portfolio product management skills and start delivering customer outcomes with guaranteed strategic value.

Basic Product Management Skills

Everything you need to get your team on the same page with consistent terminology, best practices and templates. Deliver higher value products with less effort and less stress. Course Outline

Intermediate & Advanced Skills

Put your team in a stronger leadership position with skills for delivering higher-value customer outcomes that accelerate growth and differentiate your portfolio in key market segments. Course Outline

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View On-Demand Courses
product marketing courses

Product Marketing Training Courses

The Easier it is to Understand, the Easier it is to Buy!

Just say what the customer is already thinking! Remember, it’s the best story (not always the best product) that wins! Learn portfolio product marketing skills and differentiate your way to more wins and faster growth.

Basic Product Marketing & Sales Enablement Skills

Everything you need to lead and execute a product launch. Mobilize the customer’s version of your value story so that it’s easier to understand and easier to buy. Course Outline

Intermediate & Advanced Skills

Put your team in a stronger leadership position to drive the organization’s market strategy and find your sweet spots for short-term revenue and longer-term growth. Course Outline

Request Live Web Training
View On-Demand Courses

Personalized Product Management Courses by Industry

product management courses for financial services
Financial Services
product management courses for healthcare
product management courses for IT services
IT Services
product management courses for manufacturing
product management courses for software SaaS
Software & SaaS
product management courses for telecom
On Demand Product Management Courses

On-Demand Product Management Courses

The Most Convenient Way to Learn. On Your Own or With Your Team!

On Your Own – It’s the easiest and most convenient way to learn unique skills for creating, marketing and selling B2B solutions with greater strategic value. The included Portfolio Product Management Certification separates you from the rest of the pack. Purchase optional coaching time to make sure you’re getting maximum benefit. Plans starting at $249.


With Your Team – It’s the best of both worlds. Product Management University On-Demand allows you and your team get to decide the most convenient time to take the training and how much you want in each session. At any point during or after the training, you can schedule personal instruction time with us to make sure you’re getting maximum benefit. Certification included.

Contact us about an enterprise subscription.


Instructor Led Training (via Web Meeting)

The 1-2 Learning Combo. Develop Skills That Stick for Good!

When you partner with Proficientz, you’re not signing up for a one and done training program!

First, you’ll get everyone on the same page with a live web meeting or onsite workshop that’s personalized to your markets, your products and your business model. You’ll know exactly what good looks like for you!

After the in-person training, your team can refresh and learn new skills at the point of need with Product Management University On-Demand, your just-in-time training portal.

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Portfolio Product Management
Product Management Framework

One Framework For Every Stage of Maturity!

What Got You Here Won’t Get You There!

As your company grows, product management and product marketing have to mature incrementally to support that growth. The Proficientz Framework accelerates your maturation process with a logical progression that starts with product best practices (user outcomes) and evolves to solutions best practices (department outcomes) to portfolio management best practices (organization outcomes), all in the interest of helping you deliver, market and sell greater strategic value at each inflection point. Keep the speed bumps out of your maturation process!

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Portfolio Product Management Certification

It’s Like An MBA in B2B Product Management & Product Marketing!

Get certified on the Proficientz Portfolio Product Management Framework for B2B and make a statement. Let current and prospective employers know that you’ve pushed yourself beyond traditional product management and marketing and acquired skills that bring something uniquely valuable to the party!

Certification Details
Product Management Framework

Product Management & Product Marketing Best Practices & Tips

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25 Best Practices for Managing & Marketing B2B Products

product management book best practices B2B

Managing Products to Deliver Solutions serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.

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Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

Get the Report