PRODUCT MANAGEMENT TRAINING
Accelerate Your Growth by Making the Shift From Tactical Products to Strategic Business Solutions!
Product Management Training: The B2B Difference!
Customer Goals vs. Customer Problems: A Can’t-Miss Approach!
If you’re going to succeed, you have to build, market and sell solutions that make customers quantifiably better at things that are strategic to their business. Product management training courses from Proficientz are the only programs on the market that give you a can’t-miss approach for delivering strategic customer value. Our secret?
Start with the strategic business goals that are driving your target customers from the top down, and their biggest obstacles (problems) will find you. Aim your product solutions, marketing messages and sales conversations at those business goals and you’ll never miss the mark. When your starting point is customer problems, you run the risk of investing a lot of money to solve problems that have no strategic value, for you or the customer. Why take that chance?
Product Management Training in the Classroom
You Won’t Have to “Figure It Out” After the Training!
The easiest way to learn something is to do it! That’s why we bring your real world into the classroom. Every product management, product marketing and sales enablement training course is facilitated as a series of hands-on exercises that mirror your real-world implementation of the Proficientz Framework so you’ll know exactly what to do and how to do it after the training.
Try Before You Buy!
Take our product management training courses for a test drive before you schedule onsite training. Pay for a 3-month subscription to Product Management University On-Demand to experience our personalized training. We’ll credit the payment back to your onsite training fees.
Product Management Training Online
Develop New Skills, Grow Your Career!
Whether you’re looking to develop skills for your own personal career advancement or continue learning product management, product marketing and sales enablement skills after a Proficientz onsite class, Product Management University On-Demand makes it easy to do, anytime, anywhere.
Seamless Learning & Ongoing Skill Development
Virtual Classroom, Physical Classroom, Same Thing!
Proficientz is the only product management training provider that has integrated our classroom training lessons, online training lessons and templates into each activity of our framework. It’s a seamless learning experience that makes it easier to groom, develop and retain your best people, in the classroom, at their leisure or both.
The Framework Behind the Training
A Portfolio Approach to Delivering Strategic Value
Get rid of the product silos, unite all product managers behind a single view of the customer and then determine how you’re going to help them meet their business goals with a collective set of high-value capabilities across your portfolio. It’s all about customer outcomes. Make customers measurably better at their business. Grow profitably doing it!
Product Manager Certification
It’s Like Getting Your MBA
When you get certified on the Proficientz Framework, you’re making a statement that says you’re driven enough to push yourself outside the comfort zone of traditional product management and learn advanced B2B product portfolio management, marketing and sales enablement skills that deliver better results and help you climb the career ladder faster.
Product Management Best Practices Blog
Get Our Product Management Best Practices Book for B2B
Your target customers value business solutions more than products because solutions address needs that have greater strategic value to their organization.
Our product management best practices book, Managing Products to Deliver Solutions, serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement. The result is higher-value solutions that make customers quantifiably better at their business, and faster growth for your organization. It’s an easy read with actionable “how-to” tips.