PRODUCT MANAGEMENT & PRODUCT MARKETING TRAINING COURSES
Customer Outcomes Are the Destination. Products Are the Turn-by-Turn Directions!
Onsite Training
Get Everyone on the Same PagePRODUCT MANAGEMENT & PRODUCT MARKETING TRAINING
Personalized hands-on training. From the classroom back to reality without missing a beat.
Online Training
Learn on Your Own TermsONLINE PRODUCT MANAGEMENT & MARKETING TRAINING
Advance your product management & marketing career with B2B best practices & certification.
Advisory Services
Learn From the Experience of OthersPRODUCT MANAGEMENT & PRODUCT MARKETING ADVISORY
We’ve seen just about everything. What works, what doesn’t and why. It’s yours for the taking!
Personalized Product Management Courses
Make Customers Better at Their Business and You’ll Grow Faster!
Customer outcomes are the heartbeat of every Proficientz training course.
Basic product management courses for delivering products that make users better at their job. Intermediate courses for delivering multi-product solutions that make customer departments better at their business function. Advanced portfolio management courses for delivering industry solutions that make customers better at their business. Personalized to your products, markets and business model.
View the video to learn how a customer-outcome approach results in higher value products and solutions.
Personalized Product Marketing Courses
Help Buyers Envision Greater Success With Your Products and You’ll Sell More!
Basic courses for marketing and selling the strategic value of each product. Intermediate courses for marketing and selling solutions that differentiate. Advanced courses for marketing and selling the value of your portfolio in key vertical markets. All courses are personalized to your products, markets and business model.
Advisory Services
You Don’t Need to Reinvent The Wheel!
Leverage our 18 years of experience and we’ll help you cut to the chase. Facilitate offsite strategy meetings and customer advisory boards (CABs). Start or restructure a product management/product marketing organization. Transition to Agile. Move from a project model to a product model. Combine two product organizations after an acquisition, and other key initiatives in product management and product marketing.
Product Management & Product Marketing Certification
Differentiate Yourself!
Get certified on the Proficientz Portfolio Product Management Framework, and make a statement that says you’ve pushed yourself beyond traditional product management and product marketing. You have what it takes to climb the career ladder faster!
Product Management & Product Marketing Best Practices & Tips
25 Best Practices for Managing & Marketing B2B Products
Managing Products to Deliver Solutions, serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.