3 Good Reasons to Adopt Portfolio Product Management & Marketing
Your target customers just aren’t buying the same-old, same-old. Especially now!
You’re building features with user benefits instead of closed-loop use cases that deliver strategic outcomes.
You’re not uncovering market needs from the customer’s perspective. It’s a constant struggle to build, market & sell differentiating value.
What is Portfolio Product Management?
Portfolio Product Management is a set of business practices that eliminate silos and competing priorities. They unite product, marketing, sales and customer success teams to collectively eliminate the biggest obstacles that keep your target customers from achieving strategic business outcomes.
Product Management Training Courses
Grow the Company & Strengthen Your Team!
What’s best for every product isn’t the best or most valuable thing for the customer. Learn portfolio product management skills and start delivering customer outcomes with guaranteed strategic value.
Basic Product Management Skills
Everything you need to get your team on the same page with consistent terminology, best practices and templates. Deliver higher value products with less effort and less stress. Course Outline
Intermediate & Advanced Skills
Put your team in a stronger leadership position with skills for delivering higher-value customer outcomes that accelerate growth and differentiate your portfolio in key market segments. Course Outline
Product Marketing Training Courses
The Easier it is to Understand, the Easier it is to Buy!
Just say what the customer is already thinking! Remember, it’s the best story (not always the best product) that wins! Learn portfolio product marketing skills and differentiate your way to more wins and faster growth.
Basic Product Marketing & Sales Enablement Skills
Everything you need to lead and execute a product launch. Mobilize the customer’s version of your value story so that it’s easier to understand and easier to buy. Course Outline
Intermediate & Advanced Skills
Put your team in a stronger leadership position to drive the organization’s market strategy and find your sweet spots for short-term revenue and longer-term growth. Course Outline
Personalized Product Management Courses by Industry
On-Demand Product Management Courses
The Most Convenient Way to Learn. On Your Own or With Your Team!
On Your Own – It’s the easiest and most convenient way to learn unique skills for creating, marketing and selling B2B solutions with greater strategic value. The included Portfolio Product Management Certification separates you from the rest of the pack. Purchase optional coaching time to make sure you’re getting maximum benefit. Plans starting at $249.
With Your Team – It’s the best of both worlds. Product Management University On-Demand allows you and your team get to decide the most convenient time to take the training and how much you want in each session. At any point during or after the training, you can schedule personal instruction time with us to make sure you’re getting maximum benefit. Certification included.
Contact us about an enterprise subscription.
Live Web (Formerly Onsite) Training
The 1-2 Learning Combo. Develop Skills That Stick for Good!
When you partner with Proficientz, you’re not signing up for a one and done training program!
First, you’ll get everyone on the same page with a live web meeting or onsite workshop that’s personalized to your markets, your products and your business model. You’ll know exactly what good looks like for you!
After the in-person training, your team can refresh and learn new skills at the point of need with Product Management University On-Demand, your just-in-time training portal.
One Framework For Every Stage of Maturity!
What Got You Here Won’t Get You There!
As your company grows, product management and product marketing have to mature incrementally to support that growth. The Proficientz Framework accelerates your maturation process with a logical progression that starts with product best practices (user outcomes) and evolves to solutions best practices (department outcomes) to portfolio management best practices (organization outcomes), all in the interest of helping you deliver, market and sell greater strategic value at each inflection point. Keep the speed bumps out of your maturation process!
Portfolio Product Management Certification
It’s Like An MBA in B2B Product Management & Product Marketing!
Get certified on the Proficientz Portfolio Product Management Framework for B2B and make a statement. Let current and prospective employers know that you’ve pushed yourself beyond traditional product management and marketing and acquired skills that bring something uniquely valuable to the party!
Product Management & Product Marketing Best Practices & Tips
25 Best Practices for Managing & Marketing B2B Products
Managing Products to Deliver Solutions serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”