Product Management Training for B2B That Eliminates Your Biggest Obstacles to Growth!

Product Management Has More Technical Expertise Than Market Expertise

Learn How To Do Basic Product Management & Marketing for B2B

Ideal if...

You're just getting started and/or most of your product managers are technical.
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We’re Marketing & Selling Tactical Products Instead of High-Value Business Solutions

Learn How To Position, Market & Sell Solutions to Decision-Makers

Ideal if...

Your salespeople are engaging too often with users and not enough with decision-makers.
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We Have Too Many Products For Too Many Markets and Too Many Competing Priorities

Learn How To Manage & Market Your Portfolio Strategically for Growth

Ideal if...

Your portfolio has grown and the constantly competing priorities have brought progress to a screeching halt!
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Our Agile Product Teams Haven’t Evolved Beyond Incremental Enhancements

Learn How To Deliver High-Value Solutions in an Agile Environment

Ideal if...

You're good at user stories but not so good at uncovering the next big problem to solve.
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What Should You Expect From Your Product Management Function?

  1. Individuals that can only manage and market products, or
  2. A team that’s more knowledgeable about the market dynamics than every other discipline, knows what it takes to make customers successful from the top down, and has the skills to execute and deliver high-value solutions that drive growth.

If you expect the latter, Proficientz is the only product management training organization that can give your team the skills to meet those expectations. Our customers consider us the MBA of Product Management Training programs.

We’re specialists! Our B2B Product Management Framework and Training Programs are the only ones on the market that help you understand what it takes to make the customer organization successful from the top down, and then use your portfolio of products and services to grow profitably doing it. It’s Product Portfolio Management, the new B2B Product Management!

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Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.

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Get Our Product Management Best Practices Book for B2B

Your target customers value business solutions more than products because solutions address needs that have greater strategic value to their organization.

Our product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

Download a Free Chapter