PORTFOLIO Product Management Training & Certification
Build, Market & Sell Higher-Value Solutions. Improve Execution. Grow Your Career.
Product Management
Product Marketing
PORTFOLIO Product Management Training & Certification
Build, Market & Sell Higher-Value Solutions. Improve Execution. Grow Your Career.
Product Management
Product Marketing
3 Good Reasons to Adopt Portfolio Product Management & Marketing
All the armchair quarterbacks think they know how to manage and market your products better than you do!
You’re stuck in an endless loop of customer enhancements and usability issues with no time for growth solutions.
You’re not uncovering needs from the customer’s perspective. The market thinks your solutions are just like everyone else’s.
What is Portfolio Product Management?
Portfolio Product Management is a customer-outcome framework for building, marketing and selling solutions that grow market share and wallet share. It eliminates silos and competing agendas by aligning product, marketing and sales priorities across the portfolio to a common set of customer outcomes with the highest measurable value.
Product Management Training
Deliver Higher-Value Solutions & Improve Execution!
What’s best for every product isn’t the best or most valuable thing for the customer. Learn portfolio product management and instill a value-based culture, deliver solutions with greater strategic value and improve execution.
Basic Product Management Skills
Everything you need to create a value-based culture, get everyone on the same page and deliver higher-value products with less effort and less stress. Course Outline
Intermediate & Advanced Skills
Put your team in a stronger leadership position with skills for delivering high-value customer outcomes that grow wallet share and market share in your most lucrative segments. Course Outline
Product Marketing & Sales Enablement Training
Tell a Better Value Story to Differentiate & Win More!
Just say what the customer is already thinking! Remember, it’s the best story (not always the best product) that wins! Learn portfolio product marketing and differentiate your way to more wins and faster growth.
Basic Product Marketing & Sales Enablement Skills
Everything you need to instill a value-based culture and differentiate with superior go-to-market execution. Mobilize the customer’s version of your value story so that it’s easier to understand and easier to buy. Course Outline
Intermediate & Advanced Skills
Put your team in a stronger leadership position to drive the organization’s value-based culture, go-to-market strategy and find your sweet spots for short-term revenue and longer-term growth. Course Outline
Personalized Product Management Courses by Industry
On-Demand Product Management Courses
The Most Convenient Way to Learn. On Your Own or With Your Team!
On Your Own – It’s the easiest and most convenient way to learn unique skills for creating, marketing and selling B2B solutions with greater strategic value. The included Portfolio Product Management Certification separates you from the rest of the pack. Purchase optional coaching time to make sure you’re getting maximum benefit. Plans starting at $249.
With Your Team – It’s the best of both worlds. Product Management University On-Demand allows you and your team get to decide the most convenient time to take the training and how much you want in each session. At any point during or after the training, you can schedule personal instruction time with us to make sure you’re getting maximum benefit. Certification included.
Contact us about an enterprise subscription.
Instructor Led Training (via Web Meeting)
The 1-2 Learning Combo. Develop Skills That Stick for Good!
When you partner with Proficientz, you’re not signing up for a one and done training program!
First, you’ll get everyone on the same page with a live web meeting or onsite workshop that’s personalized to your markets, your products and your business model. You’ll know exactly what good looks like for you!
After the in-person training, your team can refresh and learn new skills at the point of need with Product Management University On-Demand, your just-in-time training portal.
One Framework For Every Stage of Maturity!
What Got You Here Won’t Get You There!
As your company grows, product management and product marketing have to mature incrementally to support that growth. The Proficientz Framework accelerates your maturation process with a logical progression that starts with product best practices (user outcomes) and evolves to solutions best practices (department outcomes) to portfolio management best practices (organization outcomes), all in the interest of helping you deliver, market and sell greater strategic value at each inflection point. Keep the speed bumps out of your maturation process!
Portfolio Product Management Certification
It’s Like An MBA in B2B Product Management & Product Marketing!
Get certified on the Proficientz Portfolio Product Management Framework for B2B and make a statement. Let current and prospective employers know that you’ve pushed yourself beyond traditional product management and marketing and acquired skills that bring something uniquely valuable to the party!
Product Management & Product Marketing Best Practices & Tips
25 Best Practices for Managing & Marketing B2B Products
Managing Products to Deliver Solutions serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”