Product Marketing & Sales Enablement Training
Tell a Better Value Story to Differentiate & Win More!
Just say what the customer is already thinking! Remember, it’s the best story (not always the best product) that wins! Learn portfolio product marketing and differentiate your way to more wins and faster growth.
Basic Product Marketing & Sales Enablement Skills
Everything you need to instill a value-based culture and differentiate with superior go-to-market execution. Mobilize the customer’s version of your value story so that it’s easier to understand and easier to buy. Course Outline
Intermediate & Advanced Skills
Put your team in a stronger leadership position to drive the organization’s value-based culture, go-to-market strategy and find your sweet spots for short-term revenue and longer-term growth. Course Outline