“Portfolio” Product Management & Product Marketing Courses
Develop Advanced Skills. Deliver More Strategic Value. Grow!
“Portfolio” Product Management & Product Marketing Courses
Mature Faster. Deliver More Strategic Value. Grow!
Overcome Your 3 Biggest Obstacles to Delivering Greater Strategic Value
It’s hard to see customers through the lens of what they do versus what we do. Lots of #1 priorities that keep changing and positioning that’s all about us!
We’re too focused on tactical customer problems and not focused enough on strategic customer outcomes. Low-value features and tactical value messages!
We’re structured for product success (inside-out) more than customer success (outside-in). Tactical products versus strategic solutions!
What is Portfolio Product Management?
Portfolio Product Management is a set of business practices that drive the collective priorities of all products based on customer outcomes with the highest “measurable value.” They eliminate silos and competing priorities and keep everyone focused on building, marketing, selling and delivering solutions that, without question, produce customer outcomes with the greatest strategic value.
Portfolio Product Management Training
Grow the Company & Strengthen Your Team!
What’s best for every product isn’t the best or most valuable thing for the customer or your organization. Learn portfolio product management skills for B2B and start delivering customer outcomes with guaranteed strategic value. It’s the fastest way to grow your company and strengthen the skills of your team along the way!
Portfolio Product Marketing Training
Context Has Never Been More Important!
Just say what the customer is already thinking and make your solutions relevant! It’s that simple. Remember, it’s the best story (not always the best product) that wins! Learn how to create and mobilize the customer’s version of your value story. The easier it is to understand, the easier it is to buy!
Your Training Investment is Protected
The 1 – 2 Learning Combo for Skills That Stick!
When you partner with Proficientz, you’re not signing up for a one and done training program!
First, you’ll get everyone on the same page with a live web meeting or onsite workshop that’s personalized to your markets, your products and your business model. You’ll know exactly what good looks like for you!
After the in-person training, your team can refresh and learn new skills at the point of need with Product Management University On-Demand, your just-in-time training portal. When you “learn in the flow of work,” the skills stick for good.
One Framework For Every Stage of Maturity!
What Got You Here Won’t Get You There!
As your company grows, product management and product marketing have to mature incrementally to support that growth. The Proficientz Framework accelerates your maturation process with a logical progression that starts with product best practices (user outcomes) and evolves to solutions best practices (department outcomes) to portfolio management best practices (organization outcomes), all in the interest of helping you deliver, market and sell greater strategic value at each inflection point. Keep the speed bumps out of your maturation process!
Portfolio Product Management Certification
It’s Like An MBA in B2B Product Management & Product Marketing!
Get certified on the Proficientz Portfolio Product Management Framework for B2B and make a statement. Let current and prospective employers know that you’ve pushed yourself beyond traditional product management and marketing and acquired skills that bring something uniquely valuable to the party!
Product Management & Product Marketing Best Practices & Tips
25 Best Practices for Managing & Marketing B2B Products
Managing Products to Deliver Solutions serves up 25 outside-the-box techniques for a more strategic approach to product management, product marketing and sales enablement.
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”