product management training and certification

Learn What Good Looks Like for You

Personalized Product Management Courses



Learn What Good Looks Like for You!

  • Hands-on exercises for your products, your markets and your business model.
  • 4-hour Zoom sessions help you learn in small increments and retain more.
  • Collaborate with team members in virtual breakout rooms.
  • Create real-word artifacts that accelerate adoption after the training.
  • Certification exam included with all courses.
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Product Management & Product Marketing Courses

Make customer outcomes the centerpiece of your product management, product marketing and sales enablement disciplines and watch your revenue, wallet share and customer retention grow. You’ll learn how easy it is to eliminate silos, competing priorities, low-value features and tactical positioning, all of which are keeping a lid on your growth.

product manager certification

“I’ve done training on all the big frameworks and some of the lesser known models or frameworks. My feeling, after having been through many of them, is that Proficientz is the best!”

Jed Gresham, Product Leader

Product Management Course Markets & Customer Goals

Basic Product Management Skills

Get Everyone on the Same Page!

If your product management team has a mixed bag of skills, backgrounds and experience, this hands-on, how-to workshop will get everyone on the same page. Your team will come away with a common baseline of best practices, terminology, artifacts and workflows so they can deliver tactical products with strategic value that grow your market share, wallet share and customer retention.

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Advanced Portfolio Management Skills

Grow Your Most Lucrative Market Segments!

Don’t try to be everything to everyone. It’s a recipe for mediocrity! Learn how to identify your most lucrative market segments and deliver unique value that’s strategic to customers so that you don’t become a commodity. Learn how to eliminate silos and get rid of all the competing product priorities and align your portfolio strategy and execution plans to the strategic priorities of your target customers. You’ll consistently outperform the competition and grow predictably.

Product Management Course Opportunities & Priorities
Product Management Course Build & Deliver

Basic Product Marketing Skills

Generate More Revenue from Existing Products!

If your product marketing team is new or recently reorganized with a mix of skills and experience, this hands-on, how-to workshop will get everyone on the same page. Your team will come away with a common baseline of best practices, terminology and tools that will result in stronger product positioning, more effective rollouts and a credible salesforce that can articulate clear business value.


Advanced Portfolio Marketing Skills

Market & Sell the Strategic Value of Your Portfolio!

The whole is more valuable than the sum of the parts. Eliminate fragmented, technical and tactical product positioning in favor of a cohesive value story for each vertical market segment. In this hands-on, how-to workshop, you’ll learn how to align your portfolio strategy, positioning and execution to the strategic goals and priorities of your target customers in each market segment. Marketing and sales dialogues will consistently communicate strategic value that differentiates so you won’t have to compete on price.

Product Management Course Market & Sell
Product Management Course Build & Deliver

Product Demo Skills

Create a Greater Urgency to Buy!

If your presentations and demos are technical and focus more on HOW products work versus WHY they’re valuable, you’re losing deals unnecessarily. In this hands-on, how-to workshop you’ll learn how to bring the buyer’s aspirations to life so they can imagine what success looks like with your products. It’s the easiest way to differentiate and create an urgency to buy.



Check out our online product management courses and certification!

On-Demand Training Courses & Certification

Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

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