Imagine Your Most Productive Work Day Ever!
That’s exactly what a Product Management University training workshop is like — doing the things you never have the luxury to do during a typical hectic workday!
Seven Things You Never Have Time To Do:
- Analyze your markets through the eyes of the customer and identify their strategic priorities.
- Create big-picture strategic plans and roadmaps that focus on quantifiable customer value.
- Prioritize product enhancements based on making users measurably better at their job.
- Make decisions that simplify day-to-day execution with development, marketing and sales.
- Create presentations and demos that create an urgency to buy.
- Write marketing copy that starts conversations with influencers and decision-makers.
- Create product positioning that mirrors the aspirations of your buyers.
Schedule your personalized onsite Product Management University Training workshop and accomplish more under the guidance of an experienced facilitator than you could ever accomplish on your own. Hands-on training that’s all about your products, your markets and the culture of your organization.
Product Management Courses, Product Marketing Courses & Certification
Know Your Target Customers As Well or Better Than They Know Themselves
Strategic Focus – Learn how to understand your target markets and customers as well or better than they understand themselves so you can consistently deliver, market and sell solutions with greater strategic value and accelerate growth.
A Can’t-Miss Approach to Portfolio Strategy & Product Planning
Market Momentum – The most lucrative opportunities for each product aren’t the most lucrative opportunities for your organization or the customer. Learn how to align product, marketing and sales priorities to the strategic goals of your target customers for a “can’t miss” approach to accelerating growth.
Build & Deliver Solutions That Make People Measurably Better at Their Job
Customer Success – Learn how to create the ultimate customer success stories before you build the solutions. Then bring them to life. Product success is all but guaranteed when your solutions make customers measurably better at what they do!
When You’re More Credible Than the Competition, You Win!
Credibility – Learn how to create positioning that convinces executive decision-makers you understand their industry dynamics, business goals and challenges as well as they do and you’ll sell more. Period!
Create an Urgency to Get the Deal Done
80% What & Why, 20% How – Bring the buyer’s vision to life right before their eyes with presentations and demos that show them how to get there in a manner they never thought possible.
It’s Like Getting Your MBA in Product Management & Product Marketing!
Make a statement that says you’re driven enough to push yourself outside the comfort zone of traditional product management and learn advanced portfolio management and marketing skills that are more valuable in B2B and B2B2C organizations.
Fees for Instructor-Led Workshops (minimums apply)
- 1-Day Workshop: $1,000/person
- 2-Day Workshop: $1,600/person
- 3-Day Workshop: $2,000/person
**Additional fees for international travel apply.
PRODUCT AND PORTFOLIO MANAGEMENT
Basic Product Management Skills: 2-Day Workshop
Advanced Product/Portfolio Management & Strategy: 3-Day Workshop
Market/Business Requirements Definition: 1-Day Workshop
PRODUCT MARKETING & SALES ENABLEMENT
Basic Product Marketing & Sales Enablement Skills: 2-Day Workshop
Advanced Product/Portfolio Marketing & Strategy: 2-Day Workshop
Product Demo Training 2-Day Workshop
Contact us today to discuss how you can deliver, market and sell higher value solutions and accelerate your growth.