Learn Seven Product Management Best Practices for Delivering Solutions With Strategic Customer Value
Product management best practices fine-tuned for B2B and B2B2C so that your teams can build, market and sell higher-value solutions with less effort.
- Understand your target customers through the lens of their business, without the bias of your products.
- Structure a product management and product marketing organization that knows the markets better than all other disciplines so they’re always leading from a position of strength.
- Develop business requirements that are a true representation of your target customers’ business goals and priorities from the top down.
- Develop a portfolio strategy with supporting product releases that mirror those target customer business priorities.
- Use customer outcomes as the catalyst for product design, development, readiness and on-boarding.
- Develop value propositions that mirror those same customer business priorities so that you’re marketing and selling the strategic value of existing products to grow short-term revenue.
- Mobilize the customer’s version of your value story across all marketing and sales channels to build higher quality pipelines.
Watch this 4-minute video to see how B2B product management practices from Proficientz can mature your team faster than any other training program.
PERSONALIZED TRAINING COURSES
Bring Your Real World in the Classroom!
80% of every instructor-led training course consists of hands-on exercises and role-play scenarios that reflect your real-world. Learn product management best practices and solutions marketing best practices for your products, your markets and your business model. You’ll know exactly what to do and how to do it after the training because we’ll do it together first in the classroom.