SHARPEN YOUR SKILLS WHILE YOU SHELTER IN PLACE!
Online “Solutions” Product Management Courses & Certification, $99 USD.
Time to Get Back to Basics!
Your target customers have new priorities and a greater sense of urgency. It’s time to get back to basics, understand those new priorities and identify the biggest obstacles standing in their way. Take a product management or product marketing course from Proficientz and learn how to deliver solutions that eliminate the obstacles, deliver measurable outcomes and tell a simple value story that creates an urgency to buy.
PERSONALIZED HANDS-ON TRAINING COURSES
You Won’t Have to “Figure It Out” After the Training!
80% of every instructor-led training course consists of hands-on exercises and role-play scenarios that reflect your real-world. You’ll know exactly what to do and how to do it after the training because we’ll do it together first in the classroom.
PRODUCT MANAGEMENT & PRODUCT MARKETING COURSE MODULES
Choose your modules and create a custom onsite training course that meets the exact needs of your team.
Markets & Customer Goals
Never Miss the Value Target Again!
Learn how to create outcome-based business requirements, personas and competitive assessments that reflect the customer’s highest business priorities. Never miss the target for strategic value again!
- Segment markets to align products, marketing & sales to a common definition.
- Create outcome-based personas and requirements to identify higher value targets.
- Do situational competitive analysis that keeps you focused on customer outcomes, not features.
**This module is a prerequisite for all courses.
Opportunities & Priorities
Strategies and Plans That Stick!
Use the market information from the previous section to quantify every market opportunity for products, marketing and sales. Create strategies, plans and prioritize accordingly. No more silos. No more competing and constantly changing priorities. No more subjective decisions!
- Create outcome-based product strategies, product plans, roadmaps and backlogs so that you’re always building and delivering quantifiable value.
- Create a strategic product marketing roadmap that fences sales into the most lucrative markets & opportunities.
- Create strategic market positioning that communicates your value from the top down or bottom up. Higher quality pipelines!
Build & Deliver
Great Plans Deserve Precise Execution!
It’s all about execution, and it’s even easier when the value targets are clear and don’t change with the wind! Learn 10 best practices for product development and go-to-market execution that yield better results with less effort.
- Improve design, development and go-to-market efficiency that produces more revenue and stronger customer references.
- Structure product management and product marketing teams for customer value/outcomes.
- Facilitate rollouts that ensure readiness and success on all fronts.
Market & Sell
Create an Urgency to Buy!
Learn how to create and mobilize the customer’s version of your value story. Differentiation and more revenue from existing solutions is the end game!
- Create outcome-based positioning that tells users how you’re going to make them more successful.
- Create marketing and sales tools that tell the customer’s version of your value story.
- Train salespeople to sell outcomes, not features.
WANT TRAINING FOR JUST YOURSELF?
Check out our online product management courses and certification!
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”