Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams.
- Infancy– Individuals become proficient at building, marketing, selling and delivering products that make users quantifiably better at their job.
- Adolescence– Product teams collaborate to become proficient at building, marketing, selling and delivering multi-product solutions that make customer departments quantifiably better at their business function in ways that have strategic value to the customer organization.
- Adulthood– The product management function leads the organization to build, market, sell and deliver a portfolio of vertical market business solutions that give the customer organization a competitive advantage in its industry.
Continuity is the key to developing your team through each stage, and a common product management framework is the key to continuity.
Jumpstart your own maturation process today with Product Management University On-Demand. It’s like having a personal product management trainer at your beck and call to make sure you’re succeeding every step of the way.
Or jumpstart your team’s maturation process and schedule an onsite Product Management University workshop. Get hands-on, how-to training for your markets and your products and get everyone on the same page quickly. Unlike our competition, you won’t have to figure out how to use our framework after the training because we’ll do it together in the classroom.