Deliver, Market & Sell Solutions With Strategic Customer Value

Roles & Responsibilities

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also [...]

2019-06-03T14:15:30-04:00September 21st, 2018|Categories: Blog|Tags: , , |Comments Off on Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view [...]

2019-06-03T14:15:31-04:00August 23rd, 2018|Categories: Blog|Tags: , , |Comments Off on How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

The B2B Product Manager Magazine July 2018 is now available. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process –  discovery and demos – with [...]

2019-06-03T14:15:32-04:00July 27th, 2018|Categories: Blog|Tags: , , |Comments Off on Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer [...]

2019-06-03T14:15:37-04:00March 27th, 2018|Categories: Blog|Tags: , , , |Comments Off on Marketing Basics, A Product Lifestyle Change and the Definition of Market-Driven

Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We [...]

2019-06-03T14:15:39-04:00January 30th, 2018|Categories: Blog|Tags: , , , |Comments Off on Product Success Metrics, Demo Value Themes & The Definition of Successful Product Management

What Defines Successful Product Management?

There are a lot of opinions on the definition of successful product management. Is there one simple way to characterize the role of product management and what it takes to be successful? […]

2019-06-03T14:15:39-04:00January 29th, 2018|Categories: In The Trenches|Tags: |Comments Off on What Defines Successful Product Management?

How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to [...]

2019-06-03T14:15:40-04:00November 2nd, 2017|Categories: Blog|Tags: , , , |Comments Off on How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Product Management – Three Tactics for Exerting Stronger Influence & Leadership

What are some things product management can do to exert more influence and demonstrate stronger leadership? […]

2019-06-03T14:15:41-04:00September 20th, 2017|Categories: In The Trenches|Tags: |Comments Off on Product Management – Three Tactics for Exerting Stronger Influence & Leadership