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B2B Product Manager Magazine December 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]

2019-06-03T14:15:26-04:00December 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine December 2018

How to Get More Product Management From Your Product Managers

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast.  The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. [...]

2019-06-03T14:15:27-04:00December 4th, 2018|Categories: Product Management Playbook|Tags: |Comments Off on How to Get More Product Management From Your Product Managers

B2B Product Manager Magazine November 2018

The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we've had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result. This month [...]

2019-06-03T14:15:28-04:00November 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2018

Product Management Responsibilities: Eventually, It’s About Products

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. […]

2019-06-03T14:15:29-04:00November 12th, 2018|Categories: Blog|Tags: |Comments Off on Product Management Responsibilities: Eventually, It’s About Products

Pursuing a Product Management Career: The #1 Skill

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. The Playbook: […]

2019-06-03T14:15:29-04:00November 6th, 2018|Categories: Product Management Playbook|Tags: |Comments Off on Pursuing a Product Management Career: The #1 Skill

Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also [...]

2019-06-03T14:15:30-04:00September 21st, 2018|Categories: Blog|Tags: , , |Comments Off on Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products

How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view [...]

2019-06-03T14:15:31-04:00August 23rd, 2018|Categories: Blog|Tags: , , |Comments Off on How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions

The B2B Product Manager Magazine July 2018 is now available. It’s July and that means the second half of the fiscal year is in full swing for many organizations. That usually equates to more focus on hitting your sales numbers. This month we tackle two critical phases of the sales process –  discovery and demos – with [...]

2019-06-03T14:15:32-04:00July 27th, 2018|Categories: Blog|Tags: , , |Comments Off on Today’s Product Manager vs. 20 Years Ago | Great Sales Discovery | Avoiding Buyer’s Remorse Acquisitions