Deliver, Market & Sell Solutions With Strategic Customer Value

Roles & Responsibilities

The Simple Definition of Product Portfolio Management

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view. Here’s the simplest definition of product portfolio management and it involves three simple concepts: […]

2019-06-03T14:15:17-04:00March 12th, 2019|Categories: Product Management Playbook|Tags: , |Comments Off on The Simple Definition of Product Portfolio Management

B2B Product Manager Magazine February 2019

The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]

2019-06-03T14:15:18-04:00February 28th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2019

B2B Product Manager Magazine January 2019

The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of "team" that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in  guidelines for telling a better value story and two strategy options for mature products. I hope your [...]

2019-06-03T14:15:20-04:00January 24th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine January 2019

B2B Product Manager Magazine December 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]

2019-06-03T14:15:26-04:00December 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine December 2018

How to Get More Product Management From Your Product Managers

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast.  The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. [...]

2019-06-03T14:15:27-04:00December 4th, 2018|Categories: Product Management Playbook|Tags: |Comments Off on How to Get More Product Management From Your Product Managers

B2B Product Manager Magazine November 2018

The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we've had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result. This month [...]

2019-06-03T14:15:28-04:00November 20th, 2018|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2018

Product Management Responsibilities: Eventually, It’s About Products

Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates. […]

2019-06-03T14:15:29-04:00November 12th, 2018|Categories: Blog|Tags: |Comments Off on Product Management Responsibilities: Eventually, It’s About Products

Pursuing a Product Management Career: The #1 Skill

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. The Playbook: […]

2019-06-03T14:15:29-04:00November 6th, 2018|Categories: Product Management Playbook|Tags: |Comments Off on Pursuing a Product Management Career: The #1 Skill