If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort. The Playbook: […]
The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]
You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product manager? […]
The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. […]
The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your [...]
If you want to do product management for solutions instead of products, here are five best practices to employ. In a solutions model, the bottom line is that you do everything from the customer’s perspective first. The Playbook: […]
The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization. We're also celebrating graduation month [...]
Product managers with technical backgrounds have steadily increased over the years. Are heavy product manager technical skills good or bad for the product management profession? It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The [...]
Structuring product management for customer success versus product success boils down to one key difference. If you’re structured for product success, you’re doing product management more from the inside out, and that can make life more difficult than necessary. If you’re structured for customer success, you’re doing product management more [...]
Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. […]
