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Three Ways Product Management Can Improve Its Reputation & Influence

If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort. The Playbook: […]

2020-03-12T11:59:56-04:00March 12th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Three Ways Product Management Can Improve Its Reputation & Influence

B2B Product Manager Magazine February 2020

The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]

2020-02-27T12:46:10-05:00February 27th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2020

Hiring a Product Manager – The Million Dollar Dilemma

You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product manager? […]

2019-12-30T11:52:16-05:00December 30th, 2019|Categories: In The Trenches|Tags: |Comments Off on Hiring a Product Manager – The Million Dollar Dilemma

B2B Product Manager Magazine December 2019

The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. […]

2020-02-27T12:40:06-05:00December 18th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine December 2019

B2B Product Manager Magazine October 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your [...]

2019-11-04T15:36:57-05:00October 30th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine October 2019

Product Management for Solutions Instead of Products: Five Best Practices

If you want to do product management for solutions instead of products, here are five best practices to employ. In a solutions model, the bottom line is that you do everything from the customer’s perspective first.  The Playbook: […]

2019-09-23T07:44:02-04:00September 23rd, 2019|Categories: Product Management Playbook|Tags: |Comments Off on Product Management for Solutions Instead of Products: Five Best Practices

B2B Product Manager Magazine June 2019

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization. We're also celebrating graduation month [...]

2019-06-11T12:12:41-04:00June 11th, 2019|Categories: Blog|Tags: , |Comments Off on B2B Product Manager Magazine June 2019

Are Product Managers Becoming Too Technical?

Product managers with technical backgrounds have steadily increased over the years.  Are heavy product manager technical skills good or bad for the product management profession? It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The [...]

2019-06-03T14:15:14-04:00June 3rd, 2019|Categories: Product Management Playbook|Tags: |Comments Off on Are Product Managers Becoming Too Technical?

Structuring Product Management for Customer Success vs. Product Success (Video)

Structuring product management for customer success versus product success boils down to one key difference. If you’re structured for product success, you’re doing product management more from the inside out, and that can make life more difficult than necessary. If you’re structured for customer success, you’re doing product management more [...]

2019-07-23T11:15:14-04:00May 23rd, 2019|Categories: Blog|Tags: |Comments Off on Structuring Product Management for Customer Success vs. Product Success (Video)

The Three Stages of Product Management Maturity

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. […]

2019-06-03T14:15:15-04:00May 16th, 2019|Categories: Blog|Tags: |Comments Off on The Three Stages of Product Management Maturity