The Easiest Transition Into Product Management: 5 Factors
What role makes for the easiest transition into product management? […]
B2B Product Manager Magazine November 2020
B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]
B2B Product Manager Magazine October 2020
The B2B Product Manager October 2020 The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been. As most companies deal with leaner sales pipelines, your product demos are even more [...]
Product Led Growth: Your Job Just Got Bigger or Changed Completely
In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]
Brand Identity: Why Your Product Management Team Needs It
Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and product marketing teams applies for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the [...]
B2B Product Manager Magazine August 2020
The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]
B2B Product Manager Magazine July 2020
The B2B Product Manager July 2020 We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product [...]
The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?
Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did [...]
Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?
Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. […]
B2B Product Manager June 2020
The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]