Roles & Responsibilities

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Brand Identity: Why Your Product Management Team Needs It

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and product marketing teams applies for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the [...]

2020-08-24T17:03:27-04:00August 24th, 2020|Categories: Blog|Tags: |Comments Off on Brand Identity: Why Your Product Management Team Needs It

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]

2020-08-12T16:57:58-04:00August 12th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine August 2020

B2B Product Manager Magazine July 2020

The B2B Product Manager July 2020 We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product [...]

2020-08-12T08:01:41-04:00July 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine July 2020

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did [...]

2020-07-08T07:45:08-04:00July 7th, 2020|Categories: Blog|Tags: |Comments Off on The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. […]

2020-06-26T11:44:37-04:00June 22nd, 2020|Categories: Blog|Tags: |Comments Off on Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

B2B Product Manager June 2020

The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]

2020-06-18T17:20:01-04:00June 18th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager June 2020

B2B Product Manager April 2020 Issue

The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]

2020-04-16T08:16:55-04:00April 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager April 2020 Issue

Three Ways Product Management Can Improve Its Reputation & Influence

If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort. The Playbook: […]

2020-03-12T11:59:56-04:00March 12th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Three Ways Product Management Can Improve Its Reputation & Influence

B2B Product Manager Magazine February 2020

The B2B Product Manager Magazine February 2020 This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]

2020-04-15T14:01:09-04:00February 27th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2020

Hiring a Product Manager – The Million Dollar Dilemma

You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product manager? […]

2019-12-30T11:52:16-05:00December 30th, 2019|Categories: In The Trenches|Tags: |Comments Off on Hiring a Product Manager – The Million Dollar Dilemma