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B2B Product Manager Magazine October 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your [...]

2019-11-04T15:36:57-05:00October 30th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine October 2019

Product Management for Solutions Instead of Products: Five Best Practices

If you want to do product management for solutions instead of products, here are five best practices to employ. In a solutions model, the bottom line is that you do everything from the customer’s perspective first.  The Playbook: […]

2019-09-23T07:44:02-04:00September 23rd, 2019|Categories: Product Management Playbook|Tags: |Comments Off on Product Management for Solutions Instead of Products: Five Best Practices

B2B Product Manager Magazine June 2019

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization. We're also celebrating graduation month [...]

2019-06-11T12:12:41-04:00June 11th, 2019|Categories: Blog|Tags: , |Comments Off on B2B Product Manager Magazine June 2019

Are Product Managers Becoming Too Technical?

Product managers with technical backgrounds have steadily increased over the years.  Are heavy product manager technical skills good or bad for the product management profession? It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The [...]

2019-06-03T14:15:14-04:00June 3rd, 2019|Categories: Product Management Playbook|Tags: |Comments Off on Are Product Managers Becoming Too Technical?

Structuring Product Management for Customer Success vs. Product Success (Video)

Structuring product management for customer success versus product success boils down to one key difference. If you’re structured for product success, you’re doing product management more from the inside out, and that can make life more difficult than necessary. If you’re structured for customer success, you’re doing product management more [...]

2019-07-23T11:15:14-04:00May 23rd, 2019|Categories: Blog|Tags: |Comments Off on Structuring Product Management for Customer Success vs. Product Success (Video)

The Three Stages of Product Management Maturity

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. […]

2019-06-03T14:15:15-04:00May 16th, 2019|Categories: Blog|Tags: |Comments Off on The Three Stages of Product Management Maturity

B2B Product Manager Magazine April 2019

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it's more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to [...]

2019-06-03T14:15:15-04:00April 30th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine April 2019

Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Portfolio product management defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for the customer organization or yours. View the short video to see [...]

2019-06-03T14:15:16-04:00April 24th, 2019|Categories: Blog|Tags: , , |Comments Off on Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Transition Into Product Management From a Technical Role

The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many have already proven. If you’re a BA, [...]

2019-06-03T14:15:16-04:00March 25th, 2019|Categories: Blog|Tags: |Comments Off on Transition Into Product Management From a Technical Role