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Roles & Responsibilities

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Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture becomes your modus operandi, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture? Answer one simple question that becomes the battle cry for your entire organization. There’s a big difference between delivering [...]

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. […]

Hiring the Right Product Manager

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders. […]

March 28th, 2017|Categories: Blog|Tags: |0 Comments

Strategic and Tactical Product Management – A Bad Idea

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: […]

March 23rd, 2017|Categories: Product Management Playbook|Tags: |0 Comments

The Functional Product Designer Role: It Makes Everything Click

Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a. business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been. Yet many organizations still insist on combining it with the product manager role.  If you want high-value products with superior usability, here are three good reasons for making the functional product designer a separate role. […]

March 15th, 2017|Categories: Blog|Tags: |0 Comments

Product Management Is a Contact Sport – What’s Your Injury Risk?

There’s a good reason why athletes in contact sports wear protective pads.  Over time, statistics have shown where injuries are most likely to occur, hence the placement of the pads. If product management is a contact sport, what’s your organization’s risk of injury? What types of pads do you need and where is their optimal placement? […]

March 14th, 2017|Categories: Blog|Tags: |0 Comments

Hiring Agile Product Owners – Where to Find the Best Ones

What’s the ideal background for an Agile Product Owner and where should I look to find them? […]

February 15th, 2017|Categories: In The Trenches|Tags: |0 Comments

Product Management vs. Product Marketing – The Clearest Distinction

What’s the easiest way to distinguish product management from product marketing? […]

January 30th, 2017|Categories: In The Trenches|Tags: |0 Comments

Two Things Senior Executives Value Most From Product Management

If you want raise the level of product management influence, think like an executive.  Consider the various situations your senior executives find themselves in and the types of information that help them make more informed decisions. Then make it a routine practice to brief your executives accordingly.  Make your executives look good and watch the product management influence skyrocket. […]

January 29th, 2017|Categories: Blog|Tags: |0 Comments

Why Product Managers Become Practice Managers in an Agile Environment

If you’re a product manager, how fun would it be if you actually got to steer the product ship as outlined in your job description! Well, good news: If your development team is using or implementing Agile, the stars are aligned in your favor. Incorporate these responsibilities into your next agile product manager job description and have fun doing product management the way it was meant to be! […]

January 24th, 2017|Categories: Blog|Tags: |0 Comments