Product Management Training for B2B - Deliver, Market & Sell Higher Value Solutions

Roles & Responsibilities

Home » Roles & Responsibilities

Strategic and Tactical Product Management – A Bad Idea

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: […]

March 23rd, 2017|Categories: Product Management Playbook|Tags: |0 Comments

The Functional Product Designer Role: It Makes Everything Click

Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a. business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been. Yet many organizations still insist on combining it with the product manager role.  If you want high-value products with superior usability, here are three good reasons for making the functional product designer a separate role. […]

March 15th, 2017|Categories: Blog|Tags: |0 Comments

Product Management Is a Contact Sport – What’s Your Injury Risk?

There’s a good reason why athletes in contact sports wear protective pads.  Over time, statistics have shown where injuries are most likely to occur, hence the placement of the pads. If product management is a contact sport, what’s your organization’s risk of injury? What types of pads do you need and where is their optimal placement? […]

March 14th, 2017|Categories: Blog|Tags: |0 Comments

Hiring Agile Product Owners – Where to Find the Best Ones

What’s the ideal background for an Agile Product Owner and where should I look to find them? […]

February 15th, 2017|Categories: In The Trenches|Tags: |0 Comments

Product Management vs. Product Marketing – The Clearest Distinction

What’s the easiest way to distinguish product management from product marketing? […]

January 30th, 2017|Categories: In The Trenches|Tags: |0 Comments

Two Things Senior Executives Value Most From Product Management

If you want raise the level of product management influence, think like an executive.  Consider the various situations your senior executives find themselves in and the types of information that help them make more informed decisions. Then make it a routine practice to brief your executives accordingly.  Make your executives look good and watch the product management influence skyrocket. […]

January 29th, 2017|Categories: Blog|Tags: |0 Comments

Why Product Managers Become Practice Managers in an Agile Environment

If you’re a product manager, how fun would it be if you actually got to steer the product ship as outlined in your job description! Well, good news: If your development team is using or implementing Agile, the stars are aligned in your favor. Incorporate these responsibilities into your next agile product manager job description and have fun doing product management the way it was meant to be! […]

January 24th, 2017|Categories: Blog|Tags: |0 Comments

The Ideal Product Marketing Candidate for B2B

This sample product marketing job description just might ruffle a few feathers. Why? First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. […]

January 23rd, 2017|Categories: Blog|Tags: |6 Comments

Product Portfolio Management and the Rise of the Market Owner Role

If something’s going to succeed, it needs an owner. The product management profession was born for that very reason. In a market where products and services commoditize faster than ever, many B2B organizations are adopting vertical market strategies to accelerate growth. If those organizations are going to succeed in their chosen vertical markets, the market [...]

December 19th, 2016|Categories: Blog|Tags: , |0 Comments

Definition of a Business Solution

What’s the definition of a business solution? We Use the term loosely for a lot of things. […]

November 9th, 2016|Categories: In The Trenches|Tags: |0 Comments