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B2B Product Manager April 2021

B2B Product Manager April 2021 Issue This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in [...]

2021-04-14T12:58:20-04:00April 14th, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager April 2021

VP of Product Management: Your 7-Point Plan for the First 100 Days

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re [...]

2021-04-12T10:23:30-04:00April 12th, 2021|Categories: Product Management Playbook|Tags: |Comments Off on VP of Product Management: Your 7-Point Plan for the First 100 Days

B2B Product Manager March 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company. We offer a [...]

2021-03-03T14:20:49-05:00March 3rd, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager March 2021

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]

2020-11-17T20:54:21-05:00November 17th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2020

B2B Product Manager Magazine October 2020

The B2B Product Manager October 2020 The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been. As most companies deal with leaner sales pipelines, your product demos are even more [...]

2020-10-20T11:20:24-04:00October 20th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine October 2020

Product Led Growth: Your Job Just Got Bigger or Changed Completely

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]

2020-11-02T11:59:56-05:00October 6th, 2020|Categories: Blog|Tags: , , |Comments Off on Product Led Growth: Your Job Just Got Bigger or Changed Completely

Brand Identity: Why Your Product Management Team Needs It

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and product marketing teams applies for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the [...]

2020-11-02T12:20:13-05:00August 24th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Brand Identity: Why Your Product Management Team Needs It

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]

2021-02-09T12:50:40-05:00August 12th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine August 2020

B2B Product Manager Magazine July 2020

The B2B Product Manager July 2020 We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product [...]

2020-08-12T08:01:41-04:00July 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine July 2020