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3 Product Marketing Myths to Dispel

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you'll be on your way. Here's the funny part. Many organizations think [...]

2021-10-21T09:03:55-04:00October 12th, 2021|Categories: Blog|Tags: |Comments Off on 3 Product Marketing Myths to Dispel

The Leap From Product Marketing to Solutions Marketing in 3 Steps

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today [...]

2021-10-21T09:05:07-04:00September 20th, 2021|Categories: Product Management Playbook|Tags: |Comments Off on The Leap From Product Marketing to Solutions Marketing in 3 Steps

Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can't think of a single one. On the other hand, there are five good reasons why it should happen as a standard operating procedure and three benefits that go beyond both roles. 5 Reasons [...]

2021-08-30T07:00:14-04:00August 30th, 2021|Categories: Blog|Tags: |Comments Off on Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Strategic direction is all about influence, and influence is all about earning the trust and [...]

2021-10-21T09:12:35-04:00June 21st, 2021|Categories: Product Management Playbook|Tags: , |Comments Off on Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

3 Tiers of Customer Value in the Product Management Maturity Model

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures. But if customer value is always the end game, make quantifiable customer outcomes the driving force in [...]

2021-05-24T14:42:35-04:00May 24th, 2021|Categories: Blog|Tags: |Comments Off on 3 Tiers of Customer Value in the Product Management Maturity Model

VP of Product Management: Your 7-Point Plan for the First 100 Days

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re [...]

2021-04-12T10:23:30-04:00April 12th, 2021|Categories: Product Management Playbook|Tags: |Comments Off on VP of Product Management: Your 7-Point Plan for the First 100 Days

Product Led Growth: Your Job Just Got Bigger or Changed Completely

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]

2020-11-02T11:59:56-05:00October 6th, 2020|Categories: Blog|Tags: , , |Comments Off on Product Led Growth: Your Job Just Got Bigger or Changed Completely

Brand Identity: Why Your Product Management Team Needs It

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and product marketing teams applies for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the [...]

2020-11-02T12:20:13-05:00August 24th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Brand Identity: Why Your Product Management Team Needs It