The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. We also draw the analogy between a lifestyle change and the shift from a product success culture to a customer [...]
The B2B Product Manager Magazine January 2018 is now available. We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves. We [...]
There are a lot of opinions on the definition of successful product management. Is there one simple way to characterize the role of product management and what it takes to be successful? […]
The B2B Product Manager Magazine October 2017 is now available. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations. We also examine product usability and its impact on revenue, plus sales demo tips. Be sure to [...]
What are some things product management can do to exert more influence and demonstrate stronger leadership? […]
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Why? Here are [...]
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. We also look at the shift from a “market problem” focus to a “customer goal” focus and [...]
The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market. We also share a few tips and tricks for clarifying [...]
In the world of agile software development, the product manager vs product owner confusion is hardly new. This problem has existed as long as software and product managers have been around. It merely has a new name. If you define their responsibilities in a way that mirrors the business of the customer, the [...]
If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. Products and services are the means to the end, but every customer-facing function in your organization plays a role in delivering customer value. It’s like relay race. Everyone understands their role, knows [...]
