Product Portfolio Management for B2B - Deliver, Market & Sell Higher Value Solutions

Roles & Responsibilities

Home » Roles & Responsibilities

Hiring Agile Product Owners – Where to Find the Best Ones

What’s the ideal background for an Agile Product Owner and where should I look to find them? […]

February 15th, 2017|Categories: In The Trenches|Tags: |0 Comments

Product Management vs. Product Marketing – The Clearest Distinction

What’s the easiest way to distinguish product management from product marketing? […]

January 30th, 2017|Categories: In The Trenches|Tags: |0 Comments

Two Things Senior Executives Value Most From Product Management

If you want raise the level of product management influence, think like an executive.  Consider the various situations your senior executives find themselves in and the types of information that help them make more informed decisions. Then make it a routine practice to brief your executives accordingly.  Make your executives look good and watch the product management influence skyrocket. […]

January 29th, 2017|Categories: Blog|Tags: |0 Comments

Why Product Managers Become Practice Managers in an Agile Environment

If you’re a product manager, how fun would it be if you actually got to steer the product ship as outlined in your job description! Well, good news: If your development team is using or implementing Agile, the stars are aligned in your favor. Incorporate these responsibilities into your next agile product manager job description and have fun doing product management the way it was meant to be! […]

January 24th, 2017|Categories: Blog|Tags: |0 Comments

The Ideal Product Marketing Candidate for B2B

This sample product marketing job description just might ruffle a few feathers. Why? First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. […]

January 23rd, 2017|Categories: Blog|Tags: |6 Comments

Product Portfolio Management and the Rise of the Market Owner Role

If something’s going to succeed, it needs an owner. The product management profession was born for that very reason. In a market where products and services commoditize faster than ever, many B2B organizations are adopting vertical market strategies to accelerate growth. If those organizations are going to succeed in their chosen vertical markets, the market [...]

December 19th, 2016|Categories: Blog|Tags: , |0 Comments

Definition of a Business Solution

What’s the definition of a business solution? We Use the term loosely for a lot of things. […]

November 9th, 2016|Categories: In The Trenches|Tags: |0 Comments

What Is Product Portfolio Management? Seven Misconceptions

For those who’ve grown up practicing traditional product management environment, you may be asking yourself, what is product portfolio management and how is it different? The notion of product portfolio management often brings perceptions that may not be entirely accurate.  Here are the seven most common misconceptions we hear and why they really aren’t issues after all. […]

Ratio of Product Managers to Developers

What’s a good ratio of product managers to developers in an enterprise software company? […]

October 25th, 2016|Categories: In The Trenches|Tags: |0 Comments

The Product Management Career Ladder: Tactical. Operational. Strategic.

Before your mind wanders too far, let’s set the record straight. In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. […]

September 25th, 2016|Categories: Blog|Tags: |0 Comments