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The Leap From Product Marketing to Solutions Marketing in 3 Steps

In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world somehow got by on aspirin for general aches and pains. But marketers never rest in looking for new solutions to gain competitive advantage, hence, the myriad of pain relievers available today [...]

2021-09-20T13:16:32-04:00September 20th, 2021|Categories: Product Management Playbook|Tags: |0 Comments

Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can't think of a single one. On the other hand, there are five good reasons why it should happen as a standard operating procedure and three benefits that go beyond both roles. 5 Reasons [...]

2021-08-30T07:00:14-04:00August 30th, 2021|Categories: Blog|Tags: |Comments Off on Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Strategic direction is all about influence, and influence is all about earning the trust and [...]

2021-06-21T15:23:12-04:00June 21st, 2021|Categories: Product Management Playbook|Tags: , |Comments Off on Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

3 Tiers of Customer Value in the Product Management Maturity Model

Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures. But if customer value is always the end game, make quantifiable customer outcomes the driving force in [...]

2021-05-24T14:42:35-04:00May 24th, 2021|Categories: Blog|Tags: |Comments Off on 3 Tiers of Customer Value in the Product Management Maturity Model

B2B Product Manager April 2021

B2B Product Manager April 2021 Issue This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in [...]

2021-05-19T14:31:59-04:00April 14th, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager April 2021

VP of Product Management: Your 7-Point Plan for the First 100 Days

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re [...]

2021-04-12T10:23:30-04:00April 12th, 2021|Categories: Product Management Playbook|Tags: |Comments Off on VP of Product Management: Your 7-Point Plan for the First 100 Days

B2B Product Manager March 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company. We offer a [...]

2021-09-17T11:08:59-04:00March 3rd, 2021|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager March 2021

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]

2021-05-19T14:34:49-04:00November 17th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2020