Product Manager Writing Skills to Grow Your Influence
How important are good writing skills for product managers? […]
Transition Into Product Management From a Technical Role
The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many engineers have already proven. If you’re a [...]
Product Manager Job Description
Product managers work with sales, marketing, engineering and various other departments to oversee products throughout their lifecycle. From the development of the product itself to the launch of the product into the market, product managers are there every step of the way. As companies grow and diversify their product lines or as products reach a [...]
The Simple Definition of Product Portfolio Management
Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view. Here’s the simplest definition of product portfolio management and it involves three simple concepts: […]
B2B Product Manager Magazine February 2019
The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]
When Your CEO is Really the Product Manager
What do you do as a product manager when your CEO is really the product manager? […]
B2B Product Manager Magazine January 2019
The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of "team" that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in guidelines for telling a better value story and two strategy options for mature products. I hope your [...]
B2B Product Manager Magazine December 2018
The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]
How to Get More Product Management From Your Product Managers
If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast. The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. [...]
B2B Product Manager Magazine November 2018
The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we've had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result. This month [...]