Are You Managing Products or Managing Products to Deliver Solutions?
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]
Creating Your Product Vision: Two Parts Customer, One Part Product
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same philosophy to B2B products and your product vision will [...]
Agile Software Development: We’ve Come Full Circle
Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what [...]
Product Launch: Reducing the Product Manager’s Workload
When do most Product Managers start thinking about the product launch? Many wait until the development process is nearing the end before bringing other departments into the fold. Sure, you copy them on project updates and milestone progress (which they probably never read). But you’re too busy writing requirements, tracking development progress, reviewing designs and [...]
The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem
The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature [...]
Writing Customer Success Stories Before You Build the Solution
The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product. If you aspire to be the Michael Jordan, Serena Williams or [...]
Product Backlog vs. Sprint Backlog
How would you characterize a product backlog vs sprint backlog? […]
Market-Driven Products vs. Market-Driven Product Companies
If you have market driven products then don’t you have a market driven company? […]
Product Usability & Its Impact on Revenue
How can product usability drive more revenue? […]
Building Stronger Relationships Between Product Management and Engineering
What are some things we can do to build stronger product management and engineering relationships? […]