There are a million articles on the tactics of a successful product launch. That’s not where we’re going in this post. We’re going straight for outcomes! Nail these three outcomes and you’ll forever be the fair-haired children of product marketing and product management. Bonus: all your launch tactics will neatly drop into these three outcome [...]
What’s the most difficult thing about prioritizing product enhancements? […]
Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]
In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]
Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. [...]
Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.” In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]
What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same philosophy to B2B products and your product vision will [...]
Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what [...]
