Product Development & Delivery

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Product Led Growth: Your Job Just Got Bigger or Changed Completely

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]

2020-11-02T11:59:56-05:00October 6th, 2020|Categories: Blog|Tags: , , |Comments Off on Product Led Growth: Your Job Just Got Bigger or Changed Completely

One Critical Part of Product Management That Got Lost in Agile Development

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. [...]

2020-07-23T15:04:19-04:00July 23rd, 2020|Categories: Blog|Tags: |Comments Off on One Critical Part of Product Management That Got Lost in Agile Development

Integrated Products or Integrated Workflows: What Your Customers Really Want

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.”  In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]

2020-07-01T12:03:20-04:00June 30th, 2020|Categories: Blog|Tags: , |Comments Off on Integrated Products or Integrated Workflows: What Your Customers Really Want

How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]

2020-11-12T14:43:09-05:00May 27th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

Are You Managing Products or Managing Products to Deliver Solutions?

If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]

2020-07-07T14:55:32-04:00January 21st, 2020|Categories: Blog|Tags: , , |Comments Off on Are You Managing Products or Managing Products to Deliver Solutions?

Creating Your Product Vision: Two Parts Customer, One Part Product

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same philosophy to B2B products and your product vision will [...]

2019-06-03T14:15:30-04:00September 18th, 2018|Categories: Blog|Tags: , , , |Comments Off on Creating Your Product Vision: Two Parts Customer, One Part Product

Agile Software Development: We’ve Come Full Circle

Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what [...]

2019-06-03T14:15:32-04:00August 16th, 2018|Categories: Blog|Tags: |Comments Off on Agile Software Development: We’ve Come Full Circle

Product Launch: Reducing the Product Manager’s Workload

When do most Product Managers start thinking about the product launch? Many wait until the development process is nearing the end before bringing other departments into the fold. Sure, you copy them on project updates and milestone progress (which they probably never read). But you’re too busy writing requirements, tracking development progress, reviewing designs and [...]

2019-06-03T14:15:34-04:00June 13th, 2018|Categories: Product Management Playbook|Tags: |Comments Off on Product Launch: Reducing the Product Manager’s Workload

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature [...]

2019-06-03T14:15:34-04:00June 6th, 2018|Categories: Blog|Tags: , , |Comments Off on The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

Writing Customer Success Stories Before You Build the Solution

The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product. If you aspire to be the Michael Jordan, Serena Williams or [...]

2019-07-23T11:16:45-04:00May 21st, 2018|Categories: Blog|Tags: , |Comments Off on Writing Customer Success Stories Before You Build the Solution