Prioritizing Product Enhancements: Uncomfortable For a Minute, Then Great
What’s the most difficult thing about prioritizing product enhancements? […]
Evolving to Product-Led Growth in 5 Steps
Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]
Product Led Growth: Your Job Just Got Bigger or Changed Completely
In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]
One Critical Part of Product Management That Got Lost in Agile Development
Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story. [...]
Integrated Products or Integrated Workflows: What Your Customers Really Want
Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.” In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]
How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps
What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]
Are You Managing Products or Managing Products to Deliver Solutions?
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]
Creating Your Product Vision: Two Parts Customer, One Part Product
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same philosophy to B2B products and your product vision will [...]
Agile Software Development: We’ve Come Full Circle
Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what [...]
Product Launch: Reducing the Product Manager’s Workload
When do most Product Managers start thinking about the product launch? Many wait until the development process is nearing the end before bringing other departments into the fold. Sure, you copy them on project updates and milestone progress (which they probably never read). But you’re too busy writing requirements, tracking development progress, reviewing designs and [...]