Market-Driven Products vs. Market-Driven Product Companies
If you have market driven products then don’t you have a market driven company? […]
Product Usability & Its Impact on Revenue
How can product usability drive more revenue? […]
Building Stronger Relationships Between Product Management and Engineering
What are some things we can do to build stronger product management and engineering relationships? […]
Win the “Customer Value” Relay Race and Dominate Your Market
If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. Products and services are the means to the end, but every customer-facing function in your organization plays a role in delivering customer value. It’s like relay race. Everyone understands their role, knows [...]
Improving Adoption of New Features
How can we improve adoption of new features? […]
“What-if” Scenarios: The Key to Making Good Products Great
There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. The key to making good products great is as simple as building what-if scenarios into your user stories, product requirements and product design. The good and the great solutions both possess the following elements: […]
Voice of the Customer: Listening in Layers
Nothing bad comes from listening to the voice of the customer. In fact, it’s all good. Any customer insights are better than none. Make it a routine business practice and you’ll get higher-value products and solutions to market faster, grow revenue and have more loyal customers. In B2B though, the customer’s voice has multiple layers that require unique listening [...]
Agile Development: Early Predictions vs. Current Reality
Remember when the Internet was going to eliminate the middleman? We all know how that turned out! Whenever something new and revolutionary comes along, the bold predictions usually play out in three forms: The part that was way off base. The part that was accurate. The part no one predicted – which brought unexpected benefits. [...]
Product Usability – Invest More Time Up Front to Avoid Re-do’s on the Back End
When it comes to product usability, designers and engineers are chomping at the bit to create something the moment they hear anything that resembles a customer requirement. But a little more patience on the front end yields exponentially better usability on the back end. The Playbook: […]
An Easier Way to Get Development Estimates
Is there an easier way of getting estimates from development without a full functional spec document? Our dev team has serious commitment phobia! […]