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Creating Your Product Vision: Two Parts Customer, One Part Product

Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same philosophy to B2B products and your product vision will [...]

Agile Software Development: We’ve Come Full Circle

Remember when the internet was going to eliminate the middle man? How’d that turn out? When Agile software development took the software world by storm, it was like many other paradigm shifts before it. Agile promised to be the next panacea for whatever ailed software companies. And just like the internet, we didn’t know what [...]

2019-06-03T14:15:32-04:00August 16th, 2018|Categories: Blog|Tags: |0 Comments

Product Launch: Reducing the Product Manager’s Workload

When do most Product Managers start thinking about the product launch? Many wait until the development process is nearing the end before bringing other departments into the fold. Sure, you copy them on project updates and milestone progress (which they probably never read). But you’re too busy writing requirements, tracking development progress, reviewing designs and [...]

2019-06-03T14:15:34-04:00June 13th, 2018|Categories: Product Management Playbook|Tags: |0 Comments

The Ultimate Product Vision, Feature ROI, Product vs. Sprint Backlog, and The Problem is the Problem

The B2B Product Manager Magazine May 2018 is now available. The mantra of every product, marketing and sales professional starts and ends with finding and solving customer problems. But identifying the problems that are most critical to your target customers is like finding a needle in a haystack. Our feature [...]

Writing Customer Success Stories Before You Build the Solution

The greatest athletes in every sport have one thing in common – the innate ability to see plays before they happen. If you’re a product manager, imagine how great it would be to envision the ultimate customer success stories before you build the product. If you aspire to be the Michael Jordan, Serena Williams or [...]

2019-07-23T11:16:45-04:00May 21st, 2018|Categories: Blog|Tags: , |0 Comments

Market-Driven Products vs. Market-Driven Product Companies

If you have market driven products then don’t you have a market driven company? […]

Win the “Customer Value” Relay Race and Dominate Your Market

If you’re going to dominate your market, you have to make the customer organization measurably better at their business, from the top down. Products and services are the means to the end, but every customer-facing function in your organization plays a role in delivering customer value. It’s like relay race. Everyone understands their role, knows [...]