Positioning & Sales Enablement

Home » Positioning & Sales Enablement

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]

2020-11-17T20:54:21-05:00November 17th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2020

B2B Product Manager Magazine October 2020

The B2B Product Manager October 2020 The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been. As most companies deal with leaner sales pipelines, your product demos are even more [...]

2020-10-20T11:20:24-04:00October 20th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine October 2020

Product Led Growth: Your Job Just Got Bigger or Changed Completely

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]

2020-11-02T11:59:56-05:00October 6th, 2020|Categories: Blog|Tags: , , |Comments Off on Product Led Growth: Your Job Just Got Bigger or Changed Completely

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]

2020-08-12T16:57:58-04:00August 12th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine August 2020

Your Customer Testimonials Are Missing a Wheel

All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how it solved the problem. Benefits to the customer and success metrics. These elements are important parts of the story, but they still beg the question, So what? The Playbook: […]

2020-08-05T07:13:27-04:00August 3rd, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Your Customer Testimonials Are Missing a Wheel

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition [...]

2020-07-30T07:59:56-04:00July 30th, 2020|Categories: Blog|Tags: |Comments Off on Your Products Have a Gazillion Cool Features! So, What Are You Selling?

B2B Product Manager Magazine July 2020

The B2B Product Manager July 2020 We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product [...]

2020-08-12T08:01:41-04:00July 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine July 2020

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. It not only gives design and development teams [...]

2020-07-14T14:36:25-04:00July 10th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

B2B Product Manager June 2020

The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]

2020-06-18T17:20:01-04:00June 18th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager June 2020