The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]
Are there any simple ways to determine the value of our products in a way that can be measured? […]
The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]
I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. I still see it with many of our clients today. What’s [...]
The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. […]
The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your [...]
Buyer perceptions are a dangerous thing. I remember it all too well from my quota-carrying sales days. There were competitive products that solved the same exact problems, and then there were competitive products that didn’t even come close, but their marketing or sales teams did something to convince buyers otherwise. […]
Remember the last time you bought a car? You bought the car that did the best overall job of meeting your needs. There were other cars that had a better GPS, a faster engine, a nicer interior, etc. But in the end, those deficiencies weren’t enough to sway your decision because all the positives together [...]
Take a minute and go read a few of your product web pages or a piece of product literature. They’re well-worded, proper and grammatically correct, which also means they probably lack emotion. In this day and age where buying decisions are 50-80% made (depending on the study) before prospects ever engage, establishing an immediate emotional [...]
Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. They just get it! It’s rare but you know it when you see it, and it’s the simplicity that stands out. Great salespeople are masters at doing it verbally. The Playbook: […]
