B2B Product Manager April 2021 Issue This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in [...]
Business outcomes vs product features: how do your sales demos stack up? In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this [...]
The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company. We offer a [...]
If you’ve ever asked yourself, What the biggest difference is between product positioning vs. market positioning? In its simplest form, it’s the target audience and the scope of what you’re positioning. The ideal positioning structure makes your value easy to articulate regardless of whether you’re starting from the top down or bottom up. The Playbook: [...]
B2B Product Manager December 2020 Issue If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and [...]
CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]
B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]
The B2B Product Manager October 2020 The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been. As most companies deal with leaner sales pipelines, your product demos are even more [...]
In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]
The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]
