The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it's more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to [...]
Business requirements and value propositions are one and the same. What’s different is the purpose for which they’re written. Business requirements are written to communicate the WHO, WHAT & WHY value that’s required to justify building new products and features. Value propositions are written to communicate the WHO, WHAT & WHY value that existing products [...]
The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]
What suggestions do you have for overcoming bad product PR? I have a product that has a poor reputation based on legacy quality issues that have since been resolved. Rebuilding product credibility continues to be difficult internally and externally. […]
Sales discovery can be tricky. Even when your solution solves every buyer problem, a win is still more elusive than you think. The earlier in the sales process you uncover “THE BIG WHY” the sooner you can position unique value and get the jump on the competition. […]
There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings. The Playbook: […]
The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of "team" that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in guidelines for telling a better value story and two strategy options for mature products. I hope your [...]
Powerful product positioning usually boils down to the best story, which is not always the best product. Adhere to these three guidelines and marketing and selling value will be a lot easier. The Playbook: […]
The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]
Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? […]
