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B2B Product Manager Magazine February 2020

The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]

2020-02-27T12:46:10-05:00February 27th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2020

How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items

The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the beast. Don’t let it stress you. When people are passionate about your product, they want to make it better. It’s well worth embracing, albeit with the right mindset. It is, however, [...]

2020-02-13T09:57:16-05:00February 13th, 2020|Categories: Blog|Tags: |Comments Off on How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items

Are You Managing Products or Managing Products to Deliver Solutions?

If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]

2020-02-26T13:50:14-05:00January 21st, 2020|Categories: Blog|Tags: , , |Comments Off on Are You Managing Products or Managing Products to Deliver Solutions?

Product Revenue and Profitability Goals – Are They Counterproductive?

Are product revenue and profitability goals a good metric or are they counterproductive? […]

2019-10-29T10:39:14-04:00October 29th, 2019|Categories: In The Trenches|Tags: |Comments Off on Product Revenue and Profitability Goals – Are They Counterproductive?

Strategic Product Marketing: One Small Move, Three Big Benefits

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. […]

2019-08-13T15:18:38-04:00August 13th, 2019|Categories: Blog|Tags: |Comments Off on Strategic Product Marketing: One Small Move, Three Big Benefits

B2B Product Manager Magazine April 2019

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it's more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to [...]

2019-06-03T14:15:15-04:00April 30th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine April 2019

Portfolio Product Management Benefits: The Up Side You Didn’t Consider (Video)

Portfolio product management benefits B2B organizations in ways you may not have considered. It defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for [...]

2020-02-25T11:49:36-05:00April 24th, 2019|Categories: Blog|Tags: , , |Comments Off on Portfolio Product Management Benefits: The Up Side You Didn’t Consider (Video)

B2B Product Manager Magazine February 2019

The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]

2019-06-03T14:15:18-04:00February 28th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2019

Product Business Case: Three Steps to Keeping It Grounded in Reality

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps [...]

2019-06-03T14:15:18-04:00February 27th, 2019|Categories: Product Management Playbook|Tags: |Comments Off on Product Business Case: Three Steps to Keeping It Grounded in Reality