B2B Product Manager April 2021 Issue This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in [...]
Don’t get me wrong. The goal of your product strategy isn’t to piss people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to [...]
The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company. We offer a [...]
SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales [...]
B2B Product Manager December 2020 Issue If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and [...]
What’s the most difficult thing about prioritizing product enhancements? […]
Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]
CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]
B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]
Product managers, there's never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds. Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you're one of [...]
