The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]
The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the beast. Don’t let it stress you. When people are passionate about your product, they want to make it better. It’s well worth embracing, albeit with the right mindset. It is, however, [...]
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]
Are product revenue and profitability goals a good metric or are they counterproductive? […]
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. […]
What are the common characteristics that all good business requirements possess? […]
The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it's more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to [...]
Portfolio product management benefits B2B organizations in ways you may not have considered. It defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for [...]
The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]
Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps [...]
