Deliver, Market & Sell Solutions With Strategic Customer Value

Strategy & Product Planning

Home » Strategy & Product Planning

B2B Product Manager Magazine April 2019

The B2B Product Manager Magazine April 2019 is now available. If your perception of portfolio management is that it's more advanced or involved than traditional product management, it may be time to reconsider. This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to [...]

Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Portfolio product management defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for the customer organization or yours. View the short video to see [...]

B2B Product Manager Magazine February 2019

The B2B Product Manager Magazine February 2019 is now available. Product roadmap decisions are among the most debatable in every organization, especially when you don't nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there's a whole lot less to debate. Enjoy our February/March issue. [...]

Product Business Case: Three Steps to Keeping It Grounded in Reality

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps [...]

2019-06-03T14:15:18-04:00February 27th, 2019|Categories: Product Management Playbook|Tags: |0 Comments

Value-Based Product Roadmaps: Why They Should Mirror a Customer Org Chart (Video)

Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. View the short video to learn the most important questions your roadmaps have to answer, both internally and externally, and what people really want to [...]

2019-06-03T14:15:19-04:00February 21st, 2019|Categories: Blog|Tags: |0 Comments

B2B Product Manager Magazine January 2019

The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of "team" that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in  guidelines for telling a better value story and two strategy options for mature products. I hope your [...]

B2B Product Manager Magazine December 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]