Strategy & Product Planning

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PODCAST on Product Led Growth

Join John Mansour and Paul Heller for an insightful 30-minute podcast on product led growth and making the transition from a direct sales model. Had a lot of fun discussing the differences between a new business starting with a product led growth model and mature businesses making the transition from a traditional direct sales model. Paul's [...]

2021-11-08T08:57:30-05:00November 8th, 2021|Categories: Blog|Tags: |Comments Off on PODCAST on Product Led Growth

Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Strategic direction is all about influence, and influence is all about earning the trust and [...]

2021-10-21T09:12:35-04:00June 21st, 2021|Categories: Product Management Playbook|Tags: , |Comments Off on Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!

Don’t get me wrong. The goal of your product strategy isn’t to piss people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to [...]

2021-04-12T15:43:50-04:00March 24th, 2021|Categories: Blog|Tags: |Comments Off on If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!

SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales [...]

2021-03-01T15:09:10-05:00February 12th, 2021|Categories: Blog|Tags: |Comments Off on SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

Prioritizing Product Enhancements: Uncomfortable For a Minute, Then Great

What’s the most difficult thing about prioritizing product enhancements? […]

2020-12-15T10:52:06-05:00December 15th, 2020|Categories: In The Trenches|Tags: , |Comments Off on Prioritizing Product Enhancements: Uncomfortable For a Minute, Then Great

Evolving to Product-Led Growth in 5 Steps

Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]

2020-12-11T07:42:19-05:00December 9th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on Evolving to Product-Led Growth in 5 Steps

Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

2020-12-09T06:59:37-05:00December 7th, 2020|Categories: Blog|Tags: , , |Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

Product managers, there's never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds. Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you're one of [...]

2020-11-17T07:02:08-05:00November 3rd, 2020|Categories: Blog|Tags: |Comments Off on Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!