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B2B Product Manager June 2020

The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]

2020-06-18T17:20:01-04:00June 18th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager June 2020

How Do We Know if We’re Solving Customer Problems That Matter?

What’s the easiest way to figure out if we’re solving customer problems that matter? […]

2020-05-28T10:42:23-04:00May 11th, 2020|Categories: In The Trenches|Tags: |Comments Off on How Do We Know if We’re Solving Customer Problems That Matter?

B2B Product Manager April 2020 Issue

The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]

2020-04-16T08:16:55-04:00April 15th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager April 2020 Issue

B2B Product Manager Magazine February 2020

The B2B Product Manager Magazine February 2020 This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]

2020-04-15T14:01:09-04:00February 27th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2020

How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items

The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the beast. Don’t let it stress you. When people are passionate about your product, they want to make it better. It’s well worth embracing, albeit with the right mindset. It is, however, [...]

2020-05-28T10:50:53-04:00February 13th, 2020|Categories: Blog|Tags: |Comments Off on How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items

Are You Managing Products or Managing Products to Deliver Solutions?

If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]

2020-05-28T10:53:15-04:00January 21st, 2020|Categories: Blog|Tags: , , |Comments Off on Are You Managing Products or Managing Products to Deliver Solutions?

Product Revenue and Profitability Goals – Are They Counterproductive?

Are product revenue and profitability goals a good metric or are they counterproductive? […]

2019-10-29T10:39:14-04:00October 29th, 2019|Categories: In The Trenches|Tags: |Comments Off on Product Revenue and Profitability Goals – Are They Counterproductive?

Strategic Product Marketing: One Small Move, Three Big Benefits

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. […]

2019-08-13T15:18:38-04:00August 13th, 2019|Categories: Blog|Tags: |Comments Off on Strategic Product Marketing: One Small Move, Three Big Benefits