The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]
Are there any simple ways to determine the value of our products in a way that can be measured? […]
What’s the easiest way to figure out if we’re solving customer problems that matter? […]
The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]
The B2B Product Manager Magazine February 2020 This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]
The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the beast. Don’t let it stress you. When people are passionate about your product, they want to make it better. It’s well worth embracing, albeit with the right mindset. It is, however, [...]
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]
Are product revenue and profitability goals a good metric or are they counterproductive? […]
A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. […]
What are the common characteristics that all good business requirements possess? […]
