Strategy & Product Planning

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SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales [...]

2021-02-12T07:29:33-05:00February 12th, 2021|Categories: Blog|Tags: |0 Comments

B2B Product Manager Magazine December 2020

B2B Product Manager December 2020 Issue If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience. 2021 will certainly bring more of the new normal and we can only hope for a few shades of the old. I sincerely hope you have a safe and [...]

2020-12-17T14:46:00-05:00December 17th, 2020|Categories: Blog|Tags: , |Comments Off on B2B Product Manager Magazine December 2020

Prioritizing Product Enhancements: Uncomfortable For a Minute, Then Great

What’s the most difficult thing about prioritizing product enhancements? […]

2020-12-15T10:52:06-05:00December 15th, 2020|Categories: In The Trenches|Tags: , |Comments Off on Prioritizing Product Enhancements: Uncomfortable For a Minute, Then Great

Evolving to Product-Led Growth in 5 Steps

Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]

2020-12-11T07:42:19-05:00December 9th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on Evolving to Product-Led Growth in 5 Steps

Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

2020-12-09T06:59:37-05:00December 7th, 2020|Categories: Blog|Tags: , , |Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue We hope your 2020 is winding down on a positive note, all things considered. This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list [...]

2020-11-17T20:54:21-05:00November 17th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine November 2020

Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

Product managers, there's never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds. Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you're one of [...]

2020-11-17T07:02:08-05:00November 3rd, 2020|Categories: Blog|Tags: |Comments Off on Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

B2B Product Manager Magazine October 2020

The B2B Product Manager October 2020 The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been. As most companies deal with leaner sales pipelines, your product demos are even more [...]

2020-10-20T11:20:24-04:00October 20th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine October 2020

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]

2021-02-09T12:50:40-05:00August 12th, 2020|Categories: Blog|Tags: , , , |Comments Off on B2B Product Manager Magazine August 2020