Creating a Product Strategy – Is it Worth the Effort?
Is creating a product strategy worth the effort? How does it fit into the big picture? […]
B2B Product Manager Magazine August 2020
The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. There’s one key strategic part of product management that got lost [...]
How To Quantify Your Market Focus in 5 Steps
Is there a way to quantify the extent to which our organization is truly market focused? […]
B2B Product Manager Magazine July 2020
The B2B Product Manager July 2020 We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product [...]
B2B Product Manager June 2020
The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]
Determining the Value of Your Product Portfolio
Are there any simple ways to determine the value of our products in a way that can be measured? […]
How Do We Know if We’re Solving Customer Problems That Matter?
What’s the easiest way to figure out if we’re solving customer problems that matter? […]
B2B Product Manager April 2020 Issue
The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]
B2B Product Manager Magazine February 2020
The B2B Product Manager Magazine February 2020 This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]
How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items
The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the beast. Don’t let it stress you. When people are passionate about your product, they want to make it better. It’s well worth embracing, albeit with the right mindset. It is, however, [...]