How Valuable Are Product Feature Comparisons?
How valuable are product feature comparisons? […]
B2B Product Manager Magazine January 2019
The B2B Product Manager Magazine January 2019 is now available. This month we zero in on an aspect of "team" that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in guidelines for telling a better value story and two strategy options for mature products. I hope your [...]
B2B Product Manager Magazine December 2018
The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization . If that theme resonates, a portfolio [...]
Who’s Minding Your Product Portfolio…Beside Your Customers?
You build products, you market products, you sell products and you implement products. That’s how you make money. Your customers on the other hand, want to… Improve employee retention by investing more heavily to develop talent within the organization and create more attractive career paths. (every industry) Improve patient-care quality scores so they [...]
B2B Product Manager Magazine November 2018
The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we've had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result. This month [...]
Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products
The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone. We also [...]
Creating Your Product Vision: Two Parts Customer, One Part Product
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” Apply that same philosophy to B2B products and your product vision will [...]
Reactive Product Decisions: Avoiding The #1 Culprit
The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get there and why you’ll succeed – articulated in terms of customer value. The Playbook: […]
How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle
The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. We also look in the rear-view [...]
Product Management Priorities When Top Line Growth Hits a Wall
What should product management’s priorities be when your company’s growth hits the wall? […]