Meeting the needs of a market and building products people love are universal principles. However, those principles take on a few unique twists in B2B (B2B2C). Here are three that should always be top-of-mind. […]
Join John Mansour and Paul Heller for an insightful 30-minute podcast on product led growth and making the transition from a direct sales model. Had a lot of fun discussing the differences between a new business starting with a product led growth model and mature businesses making the transition from a traditional direct sales model. Paul's [...]
If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Strategic direction is all about influence, and influence is all about earning the trust and [...]
Don’t get me wrong. The goal of your product strategy isn’t to piss people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to [...]
SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales [...]
What’s the most difficult thing about prioritizing product enhancements? […]
Starting a new company and building it around a product-led growth model is much different than transforming a mature company that was built for direct sales and evolving it to a product-led growth model. First of all, you don’t have the baggage of a product portfolio that was built for direct sales. Second, you don’t [...]
CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]
Product managers, there's never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds. Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you're one of [...]
Is creating a product strategy worth the effort? How does it fit into the big picture? […]
