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The Universal Product Management Framework: 3 Questions and an Org Chart

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Regardless of what you’re doing in any of these functions, it all starts here. The Playbook: […]

How to Create a Strategic Portfolio Roadmap

Atlanta, GA March 28, 2017: $795 per person Strategic Portfolio Roadmapping Workshop In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. Most importantly, you’ll learn how to create a strategic roadmap that can be executed in the trenches by product, marketing and sales teams. […]

February 15th, 2017|Categories: Blog|Tags: |0 Comments

The Product Portfolio Management Discipline: 3 Dimensions That Make You More Market-Driven

A product portfolio management discipline in B2B is more about your portfolio’s alignment to customer goals than it is to your own revenue and profitability goals. Why? If you’re going to be a market-driven organization, everything needs to be aligned with the business goals of your target customers to ensure there’s a common focal point that’s meaningful across product, marketing and sales teams. Cover these three bases and strengthen your portfolio’s alignment to the market. […]

February 13th, 2017|Categories: Blog|Tags: , |0 Comments

How Much “Market” Is In Your (MRD) Market Requirements Document?

Most B2B organizations use a Market Requirements Document (MRD) for driving new solutions to market. How much of the content in those MRDs should be pure market requirements versus product requirements? A good rule of thumb — 100% market and 0% product. […]

February 6th, 2017|Categories: Blog|Tags: , |0 Comments

Establishing Product Priorities vs. Marketing Priorities: Two Simple Questions

Everyone has an opinion when it comes to product investment priorities and marketing spend priorities. Answer these two simple questions and those priority decisions get a lot easier. […]

February 2nd, 2017|Categories: Blog|Tags: |0 Comments

Three Reasons to Shift From Horizontal Products to Industry Solutions

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. […]

January 27th, 2017|Categories: Blog|Tags: , |0 Comments

Can You Solve Big Problems With a Single Product?

Can a single product really solve big problems that are strategic to a customer? For 80% of B2B products and services, the answer is generally NO!  Kudos to the 20% that can. […]

January 26th, 2017|Categories: Blog|Tags: , |0 Comments

Product Feature Prioritization – A Three-Step Technique

Product feature prioritization! If only there was a magic machine that took product enhancement lists in one end and spit a credible priority list out the other. The intention is good – invest in features that yield the greatest return. But prioritizing features can be highly subjective. Throw in other classifications that attempt to assign value to product enhancements such as market growth, competitive, customer satisfaction, contractual commitments, etc. and this exercise can turn into something that makes you want to bang your head against the nearest brick wall! […]

January 22nd, 2017|Categories: Blog|Tags: , |0 Comments

Creating a Product Strategy – Is it Worth the Effort?

Is creating a product strategy worth the effort and how does it fit into the big picture? In-between launches and sprints, feature requests and readiness, product managers are expected to come up with a product strategy. It’s difficult to flip the switch when most of your time is spent in the weeds taking care of the day-to-day product needs. Furthermore, executives rarely think that the requested enhancements to a product are strategic, meaning they won’t drive significant revenue. The Playbook: […]

December 16th, 2016|Categories: Product Management Playbook|Tags: |1 Comment

Product Leadership – How To Be The Big Fish in the Pond

Which category do you fall into? Big fish in a small pond, or small fish in a big pond? If you're a big fish in the pond you're probably one of the leaders in your market space. This is a sign of good focus and leading with your strengths, the foundation of a strong portfolio [...]

November 9th, 2016|Categories: Blog|Tags: |0 Comments