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B2B Product Manager Magazine February 2020

The B2B Product Manager Magazine February 2020. This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]

2020-02-27T12:46:10-05:00February 27th, 2020|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine February 2020

Using Non-Product Dialogues to Answer Product Questions

“What’s in the next version?”  “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like this all the time. When answered literally though, they rarely give people the information they’re looking for. Here’s how you can use non-product dialogues to answer product questions. Do it well [...]

2020-01-23T10:38:07-05:00January 23rd, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Using Non-Product Dialogues to Answer Product Questions

Are You Managing Products or Managing Products to Deliver Solutions?

If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]

2020-02-26T13:50:14-05:00January 21st, 2020|Categories: Blog|Tags: , , |Comments Off on Are You Managing Products or Managing Products to Deliver Solutions?

B2B Product Manager Magazine December 2019

The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. […]

2020-02-27T12:40:06-05:00December 18th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine December 2019

Why Problem-Based Business Requirements Are a Big Problem!

All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why. […]

2020-03-09T17:44:48-04:00November 13th, 2019|Categories: Blog|Tags: |Comments Off on Why Problem-Based Business Requirements Are a Big Problem!

B2B Product Manager Magazine October 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your [...]

2019-11-04T15:36:57-05:00October 30th, 2019|Categories: Blog|Tags: , , |Comments Off on B2B Product Manager Magazine October 2019

Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones

When it comes to uncovering customer needs, it’s easy to get caught in the trap reacting and developing products and features for “squeaky wheel” needs without understanding the core business needs and their value to the customer. […]

2019-09-23T13:19:13-04:00September 3rd, 2019|Categories: Blog|Tags: |Comments Off on Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones

B2B Product Manager Magazine June 2019

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization. We're also celebrating graduation month [...]

2019-06-11T12:12:41-04:00June 11th, 2019|Categories: Blog|Tags: , |Comments Off on B2B Product Manager Magazine June 2019

Portfolio Product Management Benefits: The Up Side You Didn’t Consider (Video)

Portfolio product management benefits B2B organizations in ways you may not have considered. It defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for [...]

2020-02-25T11:49:36-05:00April 24th, 2019|Categories: Blog|Tags: , , |Comments Off on Portfolio Product Management Benefits: The Up Side You Didn’t Consider (Video)

The Simple Definition of Product Portfolio Management

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view. Here’s the simplest definition of product portfolio management and it involves three simple concepts: […]

2019-06-03T14:15:17-04:00March 12th, 2019|Categories: Product Management Playbook|Tags: , |Comments Off on The Simple Definition of Product Portfolio Management