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Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT! Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

2020-12-09T06:59:37-05:00December 7th, 2020|Categories: Blog|Tags: , , |Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

Solving Market Problems or Addressing Market Needs: Which is Better?

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems You have a product that addresses [...]

2020-11-02T12:19:00-05:00September 15th, 2020|Categories: Blog|Tags: |Comments Off on Solving Market Problems or Addressing Market Needs: Which is Better?

How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference! Context is the key. It not only gives design and development teams [...]

2020-07-14T14:36:25-04:00July 10th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How to Create Business Requirements That Improve Product Marketing & Sales Proficiency

Integrated Products or Integrated Workflows: What Your Customers Really Want

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.”  In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]

2020-07-01T12:03:20-04:00June 30th, 2020|Categories: Blog|Tags: , |Comments Off on Integrated Products or Integrated Workflows: What Your Customers Really Want

How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]

2020-11-12T14:43:09-05:00May 27th, 2020|Categories: Product Management Playbook|Tags: , |Comments Off on How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

3 Signs That Product Paralysis Is Imminent and How to Avoid It

The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc. Enter product management into the equation.  Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be [...]

2020-05-28T10:43:13-04:00May 11th, 2020|Categories: Product Management Playbook|Tags: |Comments Off on 3 Signs That Product Paralysis Is Imminent and How to Avoid It

Using Non-Product Dialogues to Answer Product Questions

“What’s in the next version?”  “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like this all the time. When answered literally though, they rarely give people the information they’re looking for. Here’s how you can use non-product dialogues to answer product questions. Do it well [...]

2020-01-23T10:38:07-05:00January 23rd, 2020|Categories: Product Management Playbook|Tags: |Comments Off on Using Non-Product Dialogues to Answer Product Questions

Are You Managing Products or Managing Products to Deliver Solutions?

If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]

2020-07-07T14:55:32-04:00January 21st, 2020|Categories: Blog|Tags: , , |Comments Off on Are You Managing Products or Managing Products to Deliver Solutions?

Why Problem-Based Business Requirements Are a Big Problem!

All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why. […]

2020-10-29T11:48:08-04:00November 13th, 2019|Categories: Blog|Tags: |Comments Off on Why Problem-Based Business Requirements Are a Big Problem!