Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.” In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]
The B2B Product Manager Magazine June 2020 This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all! Enjoy The [...]
What is a Minimum Viable Product? A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed. An outcome-based minimum viable product [...]
The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc. Enter product management into the equation. Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be [...]
The B2B Product Manager April 2020 COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. We’re also offering a free 30-minute webinar on April 23rd to help you [...]
The B2B Product Manager Magazine February 2020 This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. Also, we’ve been publishing a lot of short articles on portfolio product management and marketing. This month, we’ve combined those practices into a [...]
“What’s in the next version?” “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like this all the time. When answered literally though, they rarely give people the information they’re looking for. Here’s how you can use non-product dialogues to answer product questions. Do it well [...]
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning. […]
The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves. Enjoy our December issue. […]
All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why. […]
