There are a lot of opinions on the definition of successful product management. Is there one simple way to characterize the role of product management and what it takes to be successful?
There are a thousand ways to characterize successful product management, but they all lead to one thing. When it’s all said and done, your products have to make the people who use them measurably better at what they do.
In B2B, it goes one step further. Your products have to make people measurably better at what they do in a way that has strategic value to their organization. In other words, the tactical value of your products has to demonstrate value to the executive suite where buying decisions are made.
Contact Proficientz to discuss how to make the transition from a product success model to a customer success model so that your products never miss their value target.