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      • Markets & Customer Goals
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    • Instructor-Led Classroom Training
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    • Product Management Courses for Business Services
    • Product Management Courses for Financial Services
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    • Product Management Courses for Manufacturing
    • Product Management Courses for Software
    • Product Management Courses for Telecom
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    • High-Octane Product Management Blog
    • The Product Management Playbook
    • In The Trenches FAQs
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Online Product Management Courses for Beginners

Home » Training » Online Training » Online Product Management Courses for Beginners
Online Product Management Courses for Beginnersadmin2019-02-15T17:54:32+00:00

START YOUR PRODUCT MANAGEMENT CAREER Today!

Product Management University On-Demand for Beginners

become a product manager

3-Month, 6-Month & 1-Year Subscriptions Starting at $995

Take the Shortcut to a Great Product Management Career!

Ultimately, your products have to solve critical customer problems. If you’re going to become a product manager though, that doesn’t mean you have to learn how to go find customer problems to be successful.

Product Management University On-Demand gives you the shortcut to a more rewarding career with an approach you won’t find anywhere else.

  • You’ll learn best practices for identifying the customers’ most critical business goals so that their biggest problems find you. It’s much easier than trying to find needle-in-a-haystack problems, validate them and determine their market value.
  • Then you’ll learn how to deliver solutions that contribute to your company’s growth, profitability and customer retention goals because your solutions will consistently make customers better at something that’s critical to their success.

It’s simple. Make customers more successful so your organization can be more successful.

Course Highlights

  • Learn a customer goal approach to defining business and user requirements so that you’re always focused on eliminating their biggest obstacles to success.
  • Learn how to create value-based product roadmaps and backlogs so that everyone understands WHAT the value is to the customer and WHY it’s important to their success.
  • Learn how to write value-based user stories so that engineers, marketing, sales, client services and executives understand WHAT users will be able to do better and WHY it’s important to the success of the customer organization.
  • Learn how to partner with engineering teams so that the combination of skills leads to unique and differentiating products that customers will love and gladly pay for.
  • Learn what’s required to successfully lead and execute a product rollout and launch.
  • Learn how to position your products and solutions in a simple business language everyone understands versus a bunch of technical jargon.
  • Get certified on the Proficientz Framework so that you can showcase your specialized B2B product management and product marketing skills to advance your career.

View the course catalog for the beginner program and enroll today so you can get your product management career off to a fast start and deliver strategic value to your customers and to your own organization.

Enroll Now

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Proficientz Framework

The Proficientz approach allows the PM/PMM team to be viewed as the authoritative source for market and opportunity assessments and ultimately the key influencer in recommendations on strategic priorities.

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Matt
VP of Product Management & Product Marketing
 

I would definitely recommend Proficientz over Pragmatic Marketing for Product Managers that aren’t new in the field. A new way to brainstorm market pains and potential solutions via the customer org chart. I've taken Pragmatic courses before, but this was way more useful for someone that's been doing Product Manager for a several years:)

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Rashad
Product Manager
 

I would highly recommend this course to anyone in product mgt. The course content is great for newer product mgrs, as well as seasoned people, as the course content makes individuals think "outside the box" of the stale and often dated product mgt processes & procedures found in a lot of companies currently.

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Lloyd
Sr. Product Manager
 

The focus on customers was very important. I really enjoyed working with co-workers that I had not worked with before. There is tremendous value in having the executive leadership team work on the strategy and communicate that across the organization.

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Shane
VP Market Strategy
 

I found the market segment focus of this course to be far more valuable in helping me take a market driven approach because it seems easier to align everything to the market segments vs. individual products.

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Lisa
Product Manager
 

The focus on the what the customer needs vs the focus on what the product manager wants to do with the product was awesome. It really helps with the planning process.

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Stephen
Product Manager
 

The real world examples and the hands on exercises are a great way to understand the material. Keep them coming.

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Anthony
Product Owner
 

The Proficientz course was very much a reinforcing experience and many of the topics discussed were consistent with two key strategic initiatives our sr. leadership is pushing. Having a third and independent leg with a similar message was very beneficial.

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Scott
Senior Product Manager
 

Each aspect of the course provided great insight into the areas a product manager needs to focus on to be successful. Great class. Already starting putting steps in motion to apply what I've learned.

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Loretta
Product Manager
 

The Proficientz framework has helped us align product plans and company goals to our target markets and justify our product investments. Having the "why" factor and buy-in across the board really helps move things forward in a smooth manner so that plans aren't continually questioned or challenged along the way.

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Brian
COO
 

I think this is the perfect course to build on as a new PM in my company. It provided the tools and the story behind what it takes to become a successful PM. I can now draw and hit the target vs. shooting from the hip and hoping something gets done.

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Rod
Product Manager
 

The templates alone are worth the price of admission!

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Krista
Product Manager
 

Perhaps I'm biased, in that I've had no formal training in 'marketing', but I found the whole of course enlightening. I think the the roles & responsibilities combined with the assessment of markets will start us in a paradigm shift of how we serve the customer with our products.

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Art
IT Director
 

The templates and exercises made us think about the processes from a completely different angle. I think it changed the way we will manage our products and make us more focused on "what" and "why" and not just about the "how."

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Suzanne
Product Manager
 

The course was well structured and provided a relevant outline for organizing information,taking that information and producing a comprehensive portfolio strategy for any product manager to use and present to their peers, upper management and other business units.

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Mark
VP of Product Management
 

A lot of exercises in small groups really helped translate the practices into our minds. Good to have all the various vertical markets for the exercises.

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Matt
Product Manager
 

The templates and a clear explanation of the unique product management approach make implementation relatively easy. Great examples that are relevant to our business throughout the training!

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Marty
Product Manager
 

I have attended other product management training courses before and they pale in comparison to this Portfolio Mgmt. course. highly relevant, well taught and I can put this stuff to use right out of the book.

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Robert
Product Marketing Manager
 

Doing exercises that were relevant to our markets and the templates made the course content easy to follow and encouraged participation. I’d highly recommend it.

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Christina
Manager of Product Strategy
 

Great training made better by excellent interaction by all participants. Relevant examples and discussion about issues within our company rather than generic topics.

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Laura
Director of Product Management
 

I can clearly say that the Proficientz framework is the strongest I have seen. The intuitive alignment of the framework along with the very practical deliverables at each level drive continuous value. The benefits for this class are great for any level of individual, from an entry level Product Manager to an individual who is leading Product Management for an organization.

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Steven
Chief Product & Technology Officer
 

I can tell you how positive the response was from both the Product Management and Product Marketing teams surrounding the training. It amazing to see the transition in thinking that has occurred over three days.

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Shaun
VP of Product Management
 

I strongly believe this course was the key to my success in landing my current position. Part of my interview process included presenting a Product Plan to management. I think the portfolio approach sealed the deal.

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Christy
Product Manager
 

The real-world use case we carried through the course were a great vehicle for the discussions. John did an excellent job of remembering the use cases at each table, which was evidence of the value of his approach.

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Arnaud
Product Manager
 

If we, as a company would adopt this across the board we'd be SO MUCH MORE EFFECTIVE. I really liked the format. Great size, for the group. The 4-person teams were perfect. The pace was good. The exercises were great.

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Claudine
Senior Product Manager
 

The Market Driven Strategy framework represents a thoroughly constructed model to make sure we touch all of the bases in developing a market strategy…as well as build products and services that follow it.

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Gary
Strategy & Market Management
 

Excellent content. Relevant material. Different from other programs in that it applies to non-consumer products - not just a discussion of Coke vs Pepsi. Strategic high level focus. If you get that right the right products will likely follow.

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Travis
Product Manager
 
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