In this 30-minute webinar, you’ll see real-world examples that illustrate how the context of solving customer problems completely changes when the focus is on customer outcomes instead of just the problem itself.

Learn how a stronger focus on customer outcomes helps you uncover and solve higher-impact problems and deliver solutions with greater strategic value to the customer organization and yours. The Playbook

The terms essential and non-essential are part of our new lexicon as we fight the coronavirus pandemic. Essential and non-essential businesses. Essential and non-essential goods and services, etc.

For all of us product professionals, how about essential and non-essential customer problems?

Now is a great time to assess the extent to which the customer problems we were solving pre-coronavirus are still essential. With any luck, they are, albeit for different reasons perhaps.

This webinar was recorded on April 23, 2020.