It’s easier to sell products that don’t exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don’t have. Here are three ways to get better at selling products you have and grow revenue faster.
- Identify the target buyers that benefit most from your current products – as is. Determine the market dynamics that are most influencing those buyers and communicate how your tactical products help them meet the market-imposed strategic challenges.
- Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better. How-to articles and videos, webinars, white papers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. Convince your target customers that you understand their business as well as they do and revenue will come.
- Train sales people more on the business of the buyers and less on technical details of the products. In most cases, buyers buy the most credible business story, not the best product.
If you want to drive more revenue from existing products, contact Proficientz. No one makes it easier for your sales and marketing teams to communicate value and differentiation in plain simple English.