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I found the market segment focus of this course to be far more valuable in helping me take a market driven approach because it seems easier to align everything to the market segments vs. individual products.
This will only help our messaging become more and more targeted and relevant to our markets as we follow the Proficientz positioning guidelines. The discussions made my brain hurt but in the best way! I felt like I was in school again Fun and valuable.
I would highly recommend this course to anyone in product mgt. The course content is great for newer product mgrs, as well as seasoned people, as the course content makes individuals think "outside the box" of the stale and often dated product mgt processes & procedures found in a lot of companies currently.
Each time we've taken this course, we develop a better focus on our marketplace. The messages we've developed have also become the mantra for our R&D efforts and our Support & Service for the next several years. It's brought a laser-like focus on our “raison d’être”. Well worth the investment.
Understanding the primary roles of the Product Marketing team and how to align an organization around these roles was invaluable.
I really liked the sales concepts Proficientz works with and this selling strategy will have a very positive impact on the sales teams. Look forward to having Proficientz train our sales teams.
The templates alone are worth the price of admission!
The Market Driven Strategy framework represents a thoroughly constructed model to make sure we touch all of the bases in developing a market strategy…as well as build products and services that follow it.
The focus on customers was very important. I really enjoyed working with co-workers that I had not worked with before. There is tremendous value in having the executive leadership team work on the strategy and communicate that across the organization.
A lot of exercises in small groups really helped translate the practices into our minds. Good to have all the various vertical markets for the exercises.
I can clearly say that the Proficientz framework is the strongest I have seen. The intuitive alignment of the framework along with the very practical deliverables at each level drive continuous value. The benefits for this class are great for any level of individual, from an entry level Product Manager to an individual who is leading Product Management for an organization.
The focus on the what the customer needs vs the focus on what the product manager wants to do with the product was awesome. It really helps with the planning process.
I enjoyed everything about this course----it was well organized, the material was presented well and in a logical format, and it was applicable to our business. Would have been great to have sales participate.
The real world examples and the hands on exercises are a great way to understand the material. Keep them coming.
I strongly believe this course was the key to my success in landing my current position. Part of my interview process included presenting a Product Plan to management. I think the portfolio approach sealed the deal.
If we, as a company would adopt this across the board we'd be SO MUCH MORE EFFECTIVE. I really liked the format. Great size, for the group. The 4-person teams were perfect. The pace was good. The exercises were great.
I would definitely recommend Proficientz over Pragmatic Marketing for Product Managers that aren’t new in the field. A new way to brainstorm market pains and potential solutions via the customer org chart. I've taken Pragmatic courses before, but this was way more useful for someone that's been doing Product Manager for a several years:)
Best course ever! If you are looking to really hone in the on the required skills to execute product marketing well, this is the course. I loved the repetition of applying the things that we learned to our own products and markets.
The Proficientz framework has helped us align product plans and company goals to our target markets and justify our product investments. Having the "why" factor and buy-in across the board really helps move things forward in a smooth manner so that plans aren't continually questioned or challenged along the way.
Doing exercises that were relevant to our markets and the templates made the course content easy to follow and encouraged participation. I’d highly recommend it.
I loved every minute of the class and would highly recommend it. The hands-on exercises were especially helpful in cementing the concepts as we will use them.
I think this is the perfect course to build on as a new PM in my company. It provided the tools and the story behind what it takes to become a successful PM. I can now draw and hit the target vs. shooting from the hip and hoping something gets done.
Perhaps I'm biased, in that I've had no formal training in 'marketing', but I found the whole of course enlightening. I think the the roles & responsibilities combined with the assessment of markets will start us in a paradigm shift of how we serve the customer with our products.
The course was well structured and provided a relevant outline for organizing information,taking that information and producing a comprehensive portfolio strategy for any product manager to use and present to their peers, upper management and other business units.
I loved the format, the interactive nature of it, and that groups were mixed and made-up of others that I do not typically work with on a day to day basis. The latter helps to really think more as instructed and not be clouded by the regular day to day operations.
This course was great at raising our awareness to the importance and significance of speaking conversationally rather than 'marketing speak'.
I liked working on our existing material as part of the training. It really helps us use the material in real world situations.
Each aspect of the course provided great insight into the areas a product manager needs to focus on to be successful. Great class. Already starting putting steps in motion to apply what I've learned.
The real-world use case we carried through the course were a great vehicle for the discussions. John did an excellent job of remembering the use cases at each table, which was evidence of the value of his approach.
The Proficientz sales tools are some of the best in the business. It's easy to get them into the field for immediate impact.
The Proficientz framework and sales tools made it easy to elevate the dialogue to a business conversation that's easy for our customers to understand and easy for us to speak. We used it to deliver the new company positioning at our kickoff meeting this year and everyone loved it. We are now using the information across all of our sales and marketing materials.
Excellent content. Relevant material. Different from other programs in that it applies to non-consumer products - not just a discussion of Coke vs Pepsi. Strategic high level focus. If you get that right the right products will likely follow.
One of the best and most helpful trainings I have ever taken!
The templates and a clear explanation of the unique product management approach make implementation relatively easy. Great examples that are relevant to our business throughout the training!
Changed the way I thought about speaking to the customer... less about us and more about the industry and the customer's business.
The Proficientz Framework is great for helping to translate technical products into positioned salable items using a very common sense approach. It systematically allows technical people to understand the marketing aspect.
Great training made better by excellent interaction by all participants. Relevant examples and discussion about issues within our company rather than generic topics.
Getting our sales force bought into and using the Proficientz demo framework was a no-brainer. The fact that it boils our value propositions down to plain simple English is the key to everyone embracing it. The presentation template makes it easy for sales people to tailor our story to each prospect without reinventing the wheel.
I have attended other product management training courses before and they pale in comparison to this Portfolio Mgmt. course. highly relevant, well taught and I can put this stuff to use right out of the book.
I can tell you how positive the response was from both the Product Management and Product Marketing teams surrounding the training. It amazing to see the transition in thinking that has occurred over three days.
The Proficientz course was very much a reinforcing experience and many of the topics discussed were consistent with two key strategic initiatives our sr. leadership is pushing. Having a third and independent leg with a similar message was very beneficial.
The templates and exercises made us think about the processes from a completely different angle. I think it changed the way we will manage our products and make us more focused on "what" and "why" and not just about the "how."
The Proficientz approach allows the PM/PMM team to be viewed as the authoritative source for market and opportunity assessments and ultimately the key influencer in recommendations on strategic priorities.
The framework is very clever because the content we developed from phase to phase is completely reusable for rollout activities. I also found the exercises that we applied to our own company to be highly valuable because it has really helped me apply the course material to my day to day routine.