When it comes to product usability, designers and engineers are chomping at the bit to create something the moment they hear anything that resembles a customer requirement. But a little more patience on the front end yields exponentially better usability on the back end. The Playbook:

Get to know your users better! Hold mini focus groups and create detailed workflows that illustrate how people do their jobs. Then write short user stories for each task that spell out what they’re trying to accomplish and why. Now you’re ready to design and build.