When you publish product roadmaps with nothing more than features and dates, something will happen to make a liar out of you. The most valuable product roadmaps tell a compelling story that communicates value to your target customers and to your organization. Features are optional. The Playbook:
Create one strategic roadmap for your entire portfolio that articulates high-level business solutions defined in terms of the business goals of your target customers. Then create a roadmap for each product comprised of user stories and features to support the strategic roadmap.