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B2B Product Portfolio Management Blog

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About Our B2B Product Portfolio Management Blog

High Octane Product Management is a blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

Our product management best practices are B2B specific. We place stronger emphasis on market success because it drastically improves your odds of product success. Our mission is to help B2B organizations drive growth in key vertical markets by managing their product portfolio more strategically and delivering integrated solutions that have exponentially more value than any single product.

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture becomes your modus operandi, you’re consistently rewarded with predictable growth. What’s the key to creating such a culture? Answer one simple question that becomes the battle cry for your entire organization.

There’s a big difference between delivering value to users of your products and delivering strategic value to the […]

May 22nd, 2017|0 Comments

Top 3 Culprits of Underperforming Products

Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues: 

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May 3rd, 2017|0 Comments

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics.  All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting priorities. Good news: the fix is straight forward and makes life easier for everyone.

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April 25th, 2017|0 Comments

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

The B2B Product Manager Magazine April 2017 is now available.

In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback.

View the April 2017 Issue.

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April 18th, 2017|0 Comments

Hiring the Right Product Manager

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders. […]

March 28th, 2017|0 Comments

The Functional Product Designer Role: It Makes Everything Click

Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a. business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been. Yet many organizations still insist on combining it with the product manager role.  If you want high-value products with superior usability, here are three good reasons for making the functional product designer a separate role. […]

March 15th, 2017|0 Comments
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