About Our B2B Product Portfolio Management Blog
High Octane Product Management is a blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
Our product management best practices are B2B specific. We place stronger emphasis on market success versus product success. Our mission is to help B2B organizations drive growth in key vertical markets by managing their product portfolio and delivering integrated solutions that have more strategic value than any single product.
Product feature ROI! If only there was a calculator that took features in one end and spit a credible ROI out the other. The intention is good – invest in features that yield the greatest return. But calculating a feature ROI is subjective at best. Throw in other classifications that attempt to assign value or priority to product enhancements such as market growth features, competitive, customer satisfaction, contractual commitment, etc. and this exercise can turn into something so convoluted it’s not worth the hassle. Worse yet, it’s often difficult to make a direct connection to revenue or market share after new enhancements are released to market.
This sample product marketing job description just might ruffle a few feathers. Why? First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t fit this description.
There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones. The key to making good products great is as simple as building what-if scenarios into your user stories, product requirements and product design?
The good and the great solutions both possess the following elements:
Your solution maturity refers to the manner in which your organization approaches the planning, development, marketing and sales of its products and services. It's defined by the extent to which your solutions mirror your target customers. The stronger the alignment, the higher your score.
If something’s going to succeed, it needs an owner. The product management profession was born for that very reason. In a market where products and services commoditize faster than ever, many B2B organizations are adopting vertical market strategies to accelerate growth. If those organizations are going to succeed in their chosen vertical markets, the market owner role is a must.
Vertical Market Strategies and Product Portfolio […]
If you were to ask any B2B sales, marketing, or product management professional why customers buy, their response would most likely be product or service related. While the end result may be a product or service, it’s far from the real buying motivation. Here’s a simple way to figure it out. […]