About Our B2B Product Portfolio Management Blog
High Octane Product Management is a blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
Our product management best practices are B2B specific. We place stronger emphasis on market success because it drastically improves your odds of product success. Our mission is to help B2B organizations drive growth in key vertical markets by managing their product portfolio more strategically and delivering integrated solutions that have exponentially more value than any single product.
Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a. business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been. Yet many organizations still insist on combining it with the product manager role. If you want high-value products with superior usability, here are three good reasons for making the functional product designer a separate role. […]
There’s a good reason why athletes in contact sports wear protective pads. Over time, statistics have shown where injuries are most likely to occur, hence the placement of the pads. If product management is a contact sport, what’s your organization’s risk of injury? What types of pads do you need and where is their optimal placement?
As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. If you don’t want price to become the single biggest buying driver, you’ve got to find your way out of the commodity rat race. Differentiation and innovation are your two best options!
Sales revenue would come easier if your products had every capability that prospects thought they needed during the buying cycle. Unfortunately, it will never be reality. Your products will always be deficient in someone’s opinion. Don’t sweat it. Here’s how to respond to product deficiencies while still selling value. […]
Obsessing Over Customer Success, Demo Techniques and Web Lead Generation: The B2B Product Manager Magazine, March 2017
The March 2017 Issue of The B2B Product Manager Magazine is now available.
In this issue we cover everything from obsessing over customer success to demo techniques to improving your website lead generation and conversion. We also throw in a few tips for improving feature adoption, product demos, product planning and win-loss analysis.
View the March 2017 Issue.
A recent lead generation study, The Critical Importance of Lead Validation in Internet Marketing, revealed three important data points that most people don’t expect — bits of information that can have a major impact on your website lead production if you know what to do with the data. Here they are. […]