Product Marketing & Sales Enablement Training
More Revenue (This Year) Can Buy Happiness!
First, let’s get the tough love part out of the way. Your products will never be perfect.
Now, the great news. You can generate far more revenue from those imperfect products by simply changing the conversation. Here’s a hint: When you talk more about the customers’ business and less about your products, they give you more money, and you don’t have to mortgage your future with one-off contractual product commitments to get it.
Your Top Five Obstacles to Generating More Revenue This Year
- Product is the Only Language We Know
Your salespeople are out of their comfort zone when it comes to facilitating (non-product) business conversations with prospective customers, especially senior executives.
- We’re WE-ing All Over Our Customers
Your marketing and sales messages are more about how great you are than how great you can make your customers.
- Too Much HOW, Too Little WHAT & WHY
Your value propositions, presentations and product demonstrations are heavily tilted toward HOW products work versus WHAT they help customers accomplish and WHY those business goals are important.
- No Emotional Hooks
Your marketing and sales campaigns produce lackluster results because the value messages don’t “hook” or inspire your target buyers.
- We’re Underselling Our Value
You’re marketing and selling the tactical value of each product instead of the strategic business value of your integrated solutions. You’re leaving a lot of money on the table!
A Customer Value Approach to Marketing & Selling Simplifies Everything
Change the Conversation From Tactical Benefits to Strategic Value
If your marketing and sales teams are going to be a revenue-generating machine that consistently generates high-quality leads and closes them, they have to be just as comfortable talking about the business of your customers as they are your products and services, if not more.
We’ve got you covered. You’ll learn why it’s easier to market and sell strategic business value than it is products, features and benefits.
Our Unique Approach to Training
You Get to Be the Customer!
If you’re going to be comfortable talking about the business of your customers, there’s no easier way than stepping into their shoes.
Here’s the most fun and valuable part of the training — you get to play senior executive, department head and user so that your value propositions connect the dots between between strategic goals at the senior executive level and tactical job tasks in the trenches. Products are just the proof points.
No generic training or fluffy textbook theories here. Sleeves up, hands-on, how-to training that’s all about driving more short-term revenue from products and services you already have. View all training courses.
Fees for Instructor-Led Workshops (minimums apply)
- 1-Day Workshop: $1,000/person
- 2-Day Workshop: $1,600/person
- 3-Day Workshop: $2,000/person
**Additional fees for international travel apply.
Basic Product Marketing & Sales Enablement Skills: 2-Day Workshop
Advanced Product/Portfolio Marketing & Strategy: 2-Day Workshop
Product Demo Training: 2-Day Workshop