The product manager job description is centered on two key parameters in a b2b environment.
- The product manager has to consider the broader dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
- The best thing for each product isn’t always the best or most valuable thing for the customer organization or yours. The product manager has to consider the impact of other products in the portfolio and their complementary value in forming higher-value solutions for the customer. In other words, the whole (portfolio) is more valuable than the sum of its parts (each product).
Given that the product manager role runs the gamut from one organization to another, this product manager job description is written in the broader context of the B2B product management function versus the individual contributor.
Product Manager Job Description
The B2B product management function has two ultimate goals:
- Create products and solutions that make users “quantifiably” better at job tasks that have strategic value to their organization.
- Make sure products and solutions can be delivered, marketed and sold in a manner that supports