Product Management School
Eventually, It’s About Products!
A successful product management function delivers solutions that consistently accomplish two things:
- They make customers measurably better at their business.
- They accelerate your organization’s growth!
To get there, product managers need to know more about their markets and customers than they do their products. That means they have a whole lot of catching up to do on the market and customer side of things!
Your Top Five Obstacles to Faster Growth
- The Definition of “Customer” is Too Narrow
It’s more than just buyer and user personas.
- Silos & Competing Priorities
Multiply the number of products/services you have by the number of markets for each. You can’t manage that!
- Too Heavy on Technical Skills
Most product managers come from technical backgrounds and their comfort zone is HOW products work versus WHAT customers want accomplish and WHY.
- Strategies & Roadmaps That Aren’t Strategic
If your portfolio strategy and product priorities aren’t centered on customer business goals and customer success metrics, they’re not strategic!
- Too Much Focus on User Problems and Not Enough on Customer Business Goals
You can deliver products that solve legitimate user problems but have no impact on the strategic business goals of your customers. Another miss!
A Customer Success Approach to Product Management Simplifies Everything
Shift Your Focus From Customer Problems to Customer Goals
Here’s the deal. If you want to deliver solutions with can’t-miss strategic value, everything you do needs to be driven by WHAT your target customers are trying to accomplish, WHY those goals are important and WHAT’s stopping them, from the executive suite down to the people in the trenches.
We’ve got you covered. You’ll learn why all things product management are exponentially easier when everyone is focused on eliminating obstacles that make customers measurably better at their business.
Our Unique Approach to Training
You Get to Be the Customer!
If you’re going to deliver solutions that make customers measurably better at what they do, you have to step into their shoes.
Here’s the most fun and valuable part of the training — you get to play senior executive, department head and user so that your portfolio strategy and product plans connect the dots between between strategic goals at the senior executive level and tactical job tasks in the trenches.
No generic training or fluffy textbook theories here. Sleeves up, hands-on, how-to training that’s all about accelerating growth by delivering solutions that make customers better at their business from the executive suite down to the people in the trenches. View all training courses.
Basic Product Management Skills: 2-Day Workshop
Advanced Product/Portfolio Management & Strategy: 3-Day Workshop
Market/Business Requirements Definition: 1-Day Workshop
Flat Rate Course Fees for Up to 12 participants
- 1-Day Workshop: $10,000 pre-paid or $12,000 standard terms.
- 2-Day Workshop: $18,000 pre-paid or $24,000 standard terms.
- 3-Day Workshop: $24,000 pre-paid or $30,000 standard terms.
Additional fees for international travel apply.