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B2B Product Management is Unique!
“Building Products Users Love” Isn’t Enough to Drive Growth!
Unlike consumer products where the buyer and the user are typically the same, in B2B, they’re rarely the same. And that distinction calls for a unique approach to managing, marketing and selling solutions in B2B.
Ultimately, your products and services have to delight their users. But if they don’t deliver strategic value to the executive buyer, their success will be short-lived. That’s why every product management, product marketing and sales enablement training program from Proficientz is uniquely designed around best practices for delivering value to all levels of the customer organization, from the C-suite all the way down to the people doing the work in the trenches (users).
Don’t settle for conventional product management training courses that start and end with “building products users love.” It’s a tactical approach that results in a lot of silos, competing and constantly changing priorities, and missed revenue opportunities.
Learn Product Portfolio Management, offered only by Proficientz! It’s the new B2B Product Management, Product Marketing & Sales Enablement that helps you deliver strategic solutions to the executive buyer with tactical products users love.
Product Management Training Courses at a Glance
Strategic Solutions That Make You Indispensable to Your Customers!
When you have too many competing priorities, it can paralyze your organization to the point where you’re no longer meeting the needs of the market, and you wake up one day staring at the backsides of all your competitors. This advanced product portfolio management training course will get you out of the endless loop of changing priorities by expanding the skills of your team beyond those required to manage and market individual products. You’ll learn how to develop a stronger vertical market focus, create a market-facing portfolio strategy (the destination) and execute tactical product plans (the turn-by-turn directions) to ensure you’re consistently delivering high-impact solutions that drive growth and keep you two steps ahead of the competition.
Accelerate Growth by Aligning Your Portfolio to the Goals of Your Customers!
The more product silos you have, the more your priorities are constantly changing, It can paralyze your organization to the point where you’re no longer meeting the needs of the market. It’s also a huge resource drain that ultimately brings your organization’s momentum to a screeching halt. This product portfolio strategy training course will get you out of the endless loop of changing priorities by making the business goals of your target customers the center of everything. You’ll learn how to develop a stronger vertical market focus, create a market-facing portfolio strategy (the destination) and drive tactical product plans (the turn-by-turn directions) to fruition to ensure you’re consistently delivering high-impact solutions that drive growth and keep you ahead of the competition.
Getting Started Has Never Been Easier!
There’s no need to reinvent the wheel. This introductory B2B product management course gives you everything you need to get going fast, especially if your product managers come from technical roles. We offer the simplest best-practices in the industry for creating a market-facing product management discipline. Your team will come away with consistent terminology, artifacts and processes that quickly improve product planning and day-to-day execution in the trenches.
Delivering High-Value Solutions is More Than User Stories and Sprints!
Most Agile implementations focus on improving product development processes. By default, they ignore the integration of market-facing strategies and product plans into those Agile processes. You end up delivering incremental enhancements faster but lack the discipline to uncover and solve the next large-scale business problems that drive new growth. This Agile product management course gives you a step-by-step approach for integrating those upstream market-facing functions with downstream Agile processes to ensure you’re consistently delivering high-value business solutions and getting them to market faster.
Conversational Positioning That Attracts Decision-Makers!
There’s a 1:1 correlation between your positioning and the people your sales team engages with on the front end of the sale cycle. If they’re regularly engaging with users, your positioning may be too tactical. In this product positioning course you’ll learn how to create tiered positioning that will open more doors for your sales team at the decision-maker level on the front end while providing further depth and content required to market and sell credibly to operational managers and users on the back end.
A Business Dialogue That’s More Engaging Than a Product Monologue!
It’s time to stop telling and start selling. Most presentations and demos focus on explaining “HOW” products and features work (like a training class) instead of emphasizing “WHY” they’re valuable. In this product demo training course you’ll learn how to deliver memorable presentations and demos that explain your strategic value to the decision-makers while showcasing your depth of knowledge on user activities and product capabilities to win them over.
Managing Internal & Third-Party Products is Different!
The basic concepts of product management and marketing take on a whole new meaning when you’re navigating two layers of target customers — internal departments and external customers. This IT product management course will help you apply all the fundamentals to one or both layers with internal and third-party products. You’ll come away with simple techniques and tools for gathering needs, prioritizing projects and accelerating the adoption of new offerings.
Separate Yourself From the Rest of the Pack
If you can fog a mirror, you can get certified on the most common product management frameworks. But what good are those certifications if anyone can get them? If you want to differentiate yourself with a unique set of skills for B2B product management & marketing, get certified on the Proficientz Framework and separate yourself from the rest of the pack. Take one of our B2B product management courses and read our book and you’ll be poised to showcase your unique knowledge of B2B product management, product marketing and sales enablement.
2-Hour Online Exam
Contact us today to discuss how Proficientz product management training courses can help you deliver, market and sell higher value solutions.