A “Can’t Miss” Approach for Delivering Strategic Customer Value!
What No Other Product Management Training Courses Teach!
Proficientz offers the only product management training courses that teach you a can’t-miss approach for delivering, marketing and selling solutions with strategic value. Our secret? Customer goals and obstacles instead of customer problems!
Here’s the deal. When you start with the strategic business goals of your target customers from the top down, it leads you to the biggest obstacles standing in their way of success. Deliver, market and sell solutions that eliminate those obstacles and “strategic value” becomes your middle name.
Don’t waste your valuable training budget on garden-variety product management training courses that start and end with tactical user problems and internal company goals. Make Proficientz your product management training partner and learn how to deliver, market and sell strategic value that puts you on a path to consistent and predictable growth.
Product Management Training Courses & Certification
A Top-Down Approach to Identifying Customer Goals & Obstacles (Needs)
Strategic Focus – Understand your target customers as well as they understand themselves in each vertical market so you can deliver, market and sell cross-functional solutions with greater strategic value and accelerate your growth.
A Customer Goal Approach to Portfolio Strategy & Product Planning
Market Momentum – The most lucrative opportunities for each product aren’t the most lucrative opportunities for the organization. Align product, marketing and sales priorities to the strategic goals of your target customers for a “can’t miss” approach to accelerating growth.
A Customer Success Approach to Building & Delivering Solutions
Customer Success – Create the ultimate customer success stories before you build the solutions. Product success is all but guaranteed when you make customers measurably better at what they do!
A Business Credibility Approach to Marketing & Sales Enablement
Credibility – Convince executive decision-makers that you understand their industry and top-down business goals as well as they do and you’ll sell more. Period!
A Business Consulting Approach to Presentations & Demos
Consultative Selling – Identify the buyer’s strategic business goals (from the top down) and articulate how your solutions eliminate the biggest obstacles to meeting those goals and there will be a greater urgency to get the deal done!
It’s Like Getting Your MBA in Product Management & Product Marketing!
Make a statement that says you’re driven enough to push yourself outside the comfort zone of traditional product management and learn advanced portfolio management and marketing skills that are more valuable in B2B and B2B2C organizations.
New! Create Your Own Custom Training Workshop in 3 Easy Steps
Combine Markets & Customer Goals with any of the following courses for a 1, 2, 3 or 4-day hands-on workshop.
Flat Rate Course Fees for Up to 24 participants
- 1-Day Workshop: $10,000 pre-paid or $13,000 standard terms.
- 2-Day Workshop: $18,000 pre-paid or $24,000 standard terms.
- 3-Day Workshop: $27,000 pre-paid or $36,000 standard terms.
- 4-Day Workshop: $35,000 pre-paid or $45,000 standard terms.
Additional fees for international travel apply.
Contact us today to discuss how you can deliver, market and sell higher value solutions and accelerate your growth.