What Got You Here Won’t Get You There!
Something has to change! Building niche products for horizontal markets was a great strategy that got you to where you are today, but it’s not a sustainable model. Learn how to make the shift from a horizontal product model to a vertical market solutions model to keep your growth in the fast lane.
No one makes it easier! Our advanced product management, product marketing and sales enablement training courses are the only programs on the market that teach you how to employ a vertical market growth strategy that’s executed with (mostly) horizontal products.
Product Management Training Courses & Certification
A Vertical Market Approach to Growth
Strategic Focus – Understand your target customers as well as they understand themselves in each vertical market so you can deliver, market and sell cross-functional solutions with greater strategic value and accelerate your growth.
A Customer Goal Approach to Portfolio Strategy & Planning
Market Momentum – The most lucrative opportunities for each product may not be the most lucrative opportunities for the organization. Align product, marketing and sales priorities to the strategic goals of your target customers.
A Customer Success Approach to Building & Delivering Solutions
Customer Success – Create the ultimate customer success stories before you build the solutions and your products will make customers measurably better at what they do! You won’t have to tell the market how great you are. They’ll do it for you.
A Business Credibility Approach to Marketing & Sales Enablement
Credibility – Convince executive decision-makers that you understand their industry and top-down business goals as well as they do and you’ll sell more. Period!
A Business Consulting Approach to Presentations & Demos
Consultative Selling – Identify the buyer’s strategic business goals (from the top down) and articulate how your solutions eliminate the biggest obstacles to meeting those goals and there will be a greater urgency to get the deal done!
It’s Like Getting Your MBA in Product Management!
Make a statement that says you’re driven enough to push yourself outside the comfort zone of traditional product management and learn advanced portfolio management and marketing skills that are more valuable in B2B and B2B2C organizations.
New! Create Your Own Custom Training Workshop in 3 Easy Steps
Combine Markets & Customer Goals with any of the following courses for a 1, 2, 3 or 4-day hands-on workshop.
Flat Rate Course Fees for Up to 24 participants
- 1-Day Workshop: $10,000 pre-paid or $13,000 standard terms.
- 2-Day Workshop: $18,000 pre-paid or $24,000 standard terms.
- 3-Day Workshop: $27,000 pre-paid or $36,000 standard terms.
- 4-Day Workshop: $35,000 pre-paid or $45,000 standard terms.
Additional fees for international travel apply.
Contact us today to discuss how you can deliver, market and sell higher value solutions and accelerate your growth.