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The B2B Product Manager Magazine

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Blog: High-Octane Product Management

  • customer value

Creating a “Customer Value” Culture, Powered by Product Management & Product Marketing

A customer value culture exists when your entire organization is driven by the strategic goals of your target customers. When that culture becomes your [...]

  • underperforming products 3 culprits

Top 3 Culprits of Underperforming Products

Any number of factors can contribute to underperforming products, but the root causes are usually tied to a combination of the following three issues:  […]

  • strategic plans 3 steps

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics.  All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting priorities. Good news: the fix is straight forward and makes life easier for everyone. […]

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Product Management Best Practices Book

Your target customers value business solutions more than products because solutions address problems that have greater strategic value to their organization.

Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

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In the Trenches FAQs

  • product management FAQs Proficientz

Sales Feedback or Voice of the Customer?

How reliable is our “voice of the customer” when the only source is sales feedback? […]

  • product management FAQs Proficientz

Getting Customer Feedback Without “Leading the Witness”

What are some ways we can get unbiased customer feedback to validate product ideas? […]

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Product Management Playbook

  • white papers marketing leads

Using White Papers to Generate More Quality Leads

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: […]

  • strategic and tactical product management

Strategic and Tactical Product Management – A Bad Idea

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: […]

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