Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items
The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the [...]
The Solutions Manager Role In Its Purest Form. Consider It!
The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer [...]
Are You Managing Products or Managing Products to Deliver Solutions?
If we’re managing products versus managing products to deliver solutions, three staples of product management take on completely new [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Hiring a Product Manager – The Million Dollar Dilemma
You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product [...]
Product vs Solution – The Key Difference
How would you characterize the difference between product vs solution? […]
Product Management Playbook
How To Use Market Segments and Personas to Create Higher Value Targets
If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, [...]
Using Non-Product Dialogues to Answer Product Questions
“What’s in the next version?” “What are the top priorities on the roadmap?” If you’re a product manager, you have to answer product questions like [...]