Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Product Management Executive Roundtable Highlights
I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention [...]
Why Problem-Based Business Requirements Are a Big Problem!
All great products start with a well-defined need. But a lot of products miss the mark because they start [...]
The Killer Product Overview: How to Nail It, Verbal or Written!
Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Product Revenue and Profitability Goals – Are They Counterproductive?
Are product revenue and profitability goals a good metric or are they counterproductive? […]
Solutions Driven Organization vs. Product Driven, What’s the Difference?
What’s the difference between a solutions driven organization versus product driven, and what are the benefits? […]
Product Management Playbook
Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments
Customer advisory boards can deliver tremendous strategic value to your organization if you organize them with the appropriate customer [...]
Product Positioning Tip 7 of 7: Making Product Deficiencies Not So Deficient
Remember the last time you bought a car? You bought the car that did the best overall job of meeting your needs. There were [...]