The Most Useful Product Management Resources On the Planet!
The B2B Product Manager Magazine
Blog: High-Octane Product Management
User Engagement: The Window to Your Customer Retention Soul
If your products consistently make people better at their job in a way that’s valuable to the customer organization, you’ll have those customers for [...]
Dominating Your Market, Agile Role Clarification and The Price of One-Off Features
The B2B Product Manager Magazine June 2017 is now available. This month we look at the customer value chain from [...]
Creating Business Cases With Stronger Legs
Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your [...]
Product Management Best Practices Book
Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Building Stronger Relationships Between Product Management and Engineering
What are some things we can do to build stronger product management and engineering relationships? […]
Sales Feedback or Voice of the Customer?
How reliable is our “voice of the customer” when the only source is sales feedback? […]
Product Management Playbook
Market Problems vs. Customer Goals. Which One is More Insightful?
If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with target customer goals. It will open your eyes [...]
One-Off Features: The Price of Committing Too Often
If you’re a software company, committing to one-off features just to win a single deal has been a long-standing business practice. Making a habit of [...]