Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
How To Differentiate Your Product When Competitors Solve the Same Problems
Buyer perceptions are a dangerous thing. I remember it all too well from my quota-carrying sales days. There were competitive products that solved the [...]
Product Positioning: Overcoming Seven Obstacles to a Great Value Story
Great product positioning begins with the customer’s vision. If you’re a car enthusiast, go read the marketing copy for [...]
Root Cause Customer Needs: Three Techniques for Uncovering the Right Ones
When it comes to uncovering customer needs, it’s easy to get caught in the trap reacting and developing products and features for “squeaky wheel” [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Solutions Driven Organization vs. Product Driven, What’s the Difference?
What’s the difference between a solutions driven organization versus product driven, and what are the benefits? […]
How Executives Define Strategic Product Management
What Do Executives Really Mean When They Say, “I Want Product Management to be More Strategic?” How do they define strategic product management? […]
Product Management Playbook
Product Positioning Tip 7 of 7: Making Product Deficiencies Not So Deficient
Remember the last time you bought a car? You bought the car that did the best overall job of meeting your needs. There were [...]
Product Positioning Tip 6 of 7: Structuring a Positioning Presentation
You’ve surely experienced this scenario. You’re inquire about a product or service. A salesperson contacts you. The first thing they talk about are the benefits [...]