The Most Useful Product Management Resources On the Planet!
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Who’s Minding Your Product Portfolio…Other Than Your Customers?
You build products, you market products, you sell products and you implement products. That’s how you make money. Your customers on the [...]
When You Know Your Customers As Well As They Know Themselves…3 Things
When you know your customers as well as they know themselves, three things will happen. Your solutions deliver value that’s indispensable. Your marketing [...]
B2B Product Manager Magazine November 2018
The B2B Product Manager Magazine November 2018 is now available. Over the past 17 years we've had the privilege of working with many successful [...]
Product Management Best Practices Book
Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Positioning Technical Features to Sound Simple
Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. No one understands our unique value. Any suggestions? […]
Product Management Culture: Can You Measure It?
I’m considering jobs at several companies. How do I determine the importance of product management in a company’s culture? […]
Product Management Playbook
How to Get More Product Management From Your Product Managers
If you’ve ever wondered why some athletes are great with one team but not so great with another, the [...]
Pursuing a Product Management Career: The #1 Skill
There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all [...]