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Blog: High-Octane Product Management

  • strategic portfolio roadmapping workshop

How to Create a Strategic Portfolio Roadmap

Atlanta, GA March 28, 2017: $795 per person Strategic Portfolio Roadmapping Workshop In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. Instead of constantly wrangling over competing product visions that no one can ever agree on, you’ll learn how to craft a short and long-term portfolio roadmap that mirrors the vision and business goals of your target customers. Most importantly, you’ll learn how to create a strategic roadmap that can be executed in the trenches by product, marketing and sales teams. […]

  • product training for sales

Product Training for Sales – More Buyer, Less Product!

Product training for sales is one of the more daunting tasks for product managers and marketers and one of the biggest product rollout challenges in high-tech companies. You’ve created textbook sales and marketing materials.  You’ve spoon fed the information to the sales team on several occasions and in varying formats.  You’ve accompanied them on sales calls.  And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Try these 3 tactics and the proficiency of your salesforce will make a huge leap forward. […]

  • Product Rollout

A Successful Product Rollout: The Key to a Killer Marketing Launch

A product rollout is mostly tactical in nature and is focused primarily on internal readiness — your ability to successfully market, sell, implement and support a new product. A product launch is the execution of a marketing communications plan designed to call the markets attention to your value proposition. A successful rollout is the key to a successful launch. […]

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Product Management Best Practices Book

Your target customers value business solutions more than products because solutions address problems that have greater strategic value to their organization.

Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

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In the Trenches FAQs

  • product management FAQs Proficientz

Hiring Agile Product Owners – Where to Find the Best Ones

What’s the ideal background for an Agile Product Owner and where should I look to find them? […]

  • product management FAQs Proficientz

Product Management vs. Product Marketing – The Clearest Distinction

What’s the easiest way to distinguish product management from product marketing? […]

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Product Management Playbook

  • universal product management framework

The Universal Product Management Framework: 3 Questions and an Org Chart

There’s a universal product management framework that takes product management, product marketing and sales enablement down to the lowest common denominator. Regardless of what you’re doing in any of these functions, it all starts here. The Playbook: […]

  • Engage & Retain Customers Webinar

Creating High-Fidelity Product Experiences That Engage and Retain Customers – Webinar

If you want to build amazing products that engage and retain customers, the approach is simple. Understand the customer organization from top to bottom, not just your users. The best product teams uncover needs from the top of the organization down to understand the relationship between strategic, operational, and tactical needs — not only when building requirements, but throughout the product lifecycle.  The Playbook: […]

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