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Blog: High-Octane Product Management

  • functional product designer UX design

The Functional Product Designer Role: It Makes Everything Click

Product usability is the new currency for differentiation. That makes the role of the functional product designer, a.k.a. business analyst, subject matter expert (SME) or agile product owner more critical than it has ever been. Yet many organizations still insist on combining it with the product manager role.  If you want high-value products with superior usability, here are three good reasons for making the functional product designer a separate role. […]

  • Product Management Is a Contact Sport

Product Management Is a Contact Sport – What’s Your Injury Risk?

There’s a good reason why athletes in contact sports wear protective pads.  Over time, statistics have shown where injuries are most likely to occur, hence the placement of the pads. If product management is a contact sport, what’s your organization’s risk of injury? What types of pads do you need and where is their optimal placement? […]

  • differentiation and innovation

Differentiation and Innovation: Your Ticket to Surviving Product Commoditization

As the barriers to entry continue to get lower, technology product lifecycles are becoming increasingly shorter. If you don’t want price to become the single biggest buying driver, you’ve got to find your way out of the commodity rat race.  Differentiation and innovation are your two best options! […]

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Product Management Best Practices Book

Your target customers value business solutions more than products because solutions address problems that have greater strategic value to their organization.

Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

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In the Trenches FAQs

  • product management FAQs Proficientz

Improving Adoption of New Features

How can we improve adoption of new features? […]

  • product management FAQs Proficientz

Win-Loss Analysis: Is It Really the Product?

How often is the product the real reason you win or lose a deal? […]

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Product Management Playbook

  • strategic and tactical product management

Strategic and Tactical Product Management – A Bad Idea

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: […]

  • product planning process speed bumps

Removing Speed Bumps in Your Product Planning Process

Opinions are like noses. Everybody has one when it comes to your product planning process. Just like noses, no two opinions are alike, making it difficult to garner broad support for any product plan. The speed bumps pop up every time you’re asked for more information leading up to the approval process. The Playbook: […]

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