The Most Useful Product Management Resources On the Planet!
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!
Most B2B organizations get started the same way. They identify a niche problem and develop a solution. Then they do it again, and again. [...]
The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer [...]
User Engagement, Customer Goals and a Sustainable Growth Strategy
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a [...]
Product Management Best Practices Book
Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Product Management – Three Tactics for Exerting Stronger Influence & Leadership
What are some things product management can do to exert more influence and demonstrate stronger leadership? […]
Product Knowledge: Asset or Liability?
Is product knowledge more of an asset or liability for a product manager? […]
Product Management Playbook
Five Steps to Solutions-Driven Product Management
Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers [...]
Market Problems vs. Customer Goals: Gaining More Valuable Insights
If you’re in a product management, product marketing or sales enablement role, consider replacing the phrase market problems with target customer goals. It will remove any blinders [...]