Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?
Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if [...]
Integrated Products or Integrated Workflows: What Your Customers Really Want
Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell [...]
Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?
Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Better Web Demos: Use These 3 Tactics
What are some tactics for better web demos that keep the audience more engaged? […]
Determining the Value of Your Product Portfolio
Are there any simple ways to determine the value of our products in a way that can be measured? […]
Product Management Playbook
How to Create Business Requirements That Improve Marketing & Sales Proficiency
Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features [...]
3 Questions To Ask In Your Next Product Manager Job Interview
There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) [...]