Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tips, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
Blog: High-Octane Product Management
VP of Product Marketing: Your 5-Point Plan for the First 100 Days
Congratulations! You’ve just landed your first VP of Product Marketing job and expectations are through the roof. No pressure! Here’s a 5-point plan for [...]
Are You Just Building User Stories or Improving User Job Performance?
Let’s net this out! Your product has two goals: Make customers measurably better at specific job tasks and workflows that have strategic value to [...]
Web-Based Demos Are Grounding Product Management & Product Marketing on This One Thing
In the enterprise B2B space, it’s hard to imagine a world where discovery calls and sales demos aren’t done via web meeting. If you’re [...]
Product Management Best Practices Book
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In the Trenches FAQs
Is It Time For a Product Management Makeover?
What are some key indicators that it’s time for a product management makeover? […]
3 Chip Shots to Improve Sales Effectiveness
What are some of the easiest ways to improve sales effectiveness? […]
Product Management Playbook
The Leap From Product Marketing to Solutions Marketing in 3 Steps
In a consumer product world, solutions marketing is exemplified by the endless variations of pain relievers. Before Tylenol, Advil, Motrin or Excedrin, the world [...]
The 3 Rs That Define a Successful Product Launch
There are a million articles on the tactics of a successful product launch. That’s not where we’re going in this post. We’re going straight [...]