Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
Blog: High-Octane Product Management
Solving Market Problems or Addressing Market Needs: Which is Better?
On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice [...]
Brand Identity: Why Your Product Management Team Needs It
Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations, the concept of branding your product management and [...]
B2B Product Manager Magazine August 2020
The B2B Product Manager August 2020 The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling [...]
Product Management Best Practices Book
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In the Trenches FAQs
Creating a Product Strategy – Is it Worth the Effort?
Is creating a product strategy worth the effort? How does it fit into the big picture? […]
3 Reasons You Don’t Need a Sales Discovery Document for Every Product
Do you recommend a sales discovery document for each product? […]
Product Management Playbook
Your Customer Testimonials Are Missing a Wheel
All customer testimonials pretty much follow the same blueprint. Customer background. The problem the customer was facing before our solution. Our solution and how [...]
How to Create Business Requirements That Improve Product Marketing & Sales Proficiency
Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that [...]