The Most Useful Product Management Resources On the Planet!
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Sales, Positioning and the Nobody Zone
There’s an old saying: “buyers are liars!” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end [...]
Product Management Responsibilities: Eventually, It’s About Products
Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis [...]
Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products
The B2B Product Manager Magazine September 2018 is now available. A product vision is just as valuable to product, marketing and sales teams as [...]
Product Management Best Practices Book
Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Product Management Culture: Can You Measure It?
I’m considering jobs at several companies. How do I determine the importance of product management in a company’s culture? […]
Portfolio Product Manager Responsibilities
To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role? […]
Product Management Playbook
Pursuing a Product Management Career: The #1 Skill
There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all [...]
Reactive Product Decisions: Avoiding The #1 Culprit
The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get [...]