The Most Useful Product Management Resources On the Planet!

The B2B Product Manager Magazine

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Blog: High-Octane Product Management

  • strategic plans 3 steps

Connecting Strategic Plans to Product, Marketing & Sales Execution Plans in 3 Steps

Most organizations have strategic plans that include goals for revenue growth, new customers, market share and other quantifiable metrics.  All good! But a huge disconnect often exists between the corporate strategic plan and tactical product, marketing and sales plans. When that’s the case, the organization loses tremendous momentum because all disciplines are going in different directions, focused on different goals with competing and often conflicting priorities. Good news: the fix is straight forward and makes life easier for everyone. […]

  • B2B Product Manager Magazine April 2017

Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

The B2B Product Manager Magazine April 2017 is now available. In this issue we cover everything from selling value in spite of your product’s deficiencies to what makes a rock star product manager to the criticality of the functional designer role. Plus tips for hiring the right product manager and getting unbiased customer feedback. View the April 2017 Issue. […]

  • hiring the right product manager

Hiring the Right Product Manager

When it comes to hiring the right product manager, there’s no foolproof technique. Treat it like you’re shopping for a product. You have a set of needs. There are obstacles to meeting those needs, and you’re going to shop for a person who can best remove those obstacles. The situational interview will quickly separate the contenders from the pretenders. […]

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Product Management Best Practices Book

Your target customers value business solutions more than products because solutions address problems that have greater strategic value to their organization.

Our new product management book, Managing Products to Deliver Solutions, serves up 25 best practices for a more strategic approach to product management, product marketing and sales enablement that results in higher-value solutions for customers and faster growth for your organization.

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In the Trenches FAQs

  • product management FAQs Proficientz

Getting Customer Feedback Without “Leading the Witness”

What are some ways we can get unbiased customer feedback to validate product ideas? […]

  • product management FAQs Proficientz

Improving Adoption of New Features

How can we improve adoption of new features? […]

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Product Management Playbook

  • strategic and tactical product management

Strategic and Tactical Product Management – A Bad Idea

There are two issues with the labels of strategic and tactical product management: The tactical label lacks the glamour of a strategist, not to mention all the hard work that goes with it. Neither label is conducive to market/customer focus. The Playbook: […]

  • product planning process speed bumps

Removing Speed Bumps in Your Product Planning Process

Opinions are like noses. Everybody has one when it comes to your product planning process. Just like noses, no two opinions are alike, making it difficult to garner broad support for any product plan. The speed bumps pop up every time you’re asked for more information leading up to the approval process. The Playbook: […]

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