Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Strategic Product Marketing: One Small Move, Three Big Benefits
A strategic product marketing function can be created with one simple move that pays three big dividends to the [...]
Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices
The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the [...]
B2B Product Manager Magazine June 2019
The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
How Executives Define Strategic Product Management
What Do Executives Really Mean When They Say, “I Want Product Management to be More Strategic?” How do they define strategic product management? […]
What Do Good Business Requirements Look Like?
What are the common characteristics that all good business requirements possess? […]
Product Management Playbook
How To Groom Value-Based Product Backlogs From a Single Strategic Roadmap
Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Here’s why. The Playbook: […]
Three Product Demo Mechanics That Keep Buyers Engaged
Here are three product demo mechanics that will engage buyers into the conversation and produce more favorable outcomes. In sales [...]