Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Solutions Marketing vs. Product Marketing: One Big Difference
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term [...]
B2B Product Manager Magazine December 2019
The B2B Product Manager Magazine December 2019 is now available. We end 2019 with a few simple concepts that are plenty challenging to execute. [...]
Product Management Executive Roundtable Highlights
I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Hiring a Product Manager – The Million Dollar Dilemma
You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product [...]
Product vs Solution – The Key Difference
How would you characterize the difference between product vs solution? […]
Product Management Playbook
Customer Advisory Boards: Three Best Practices and the Jaw-Dropping Moments
Customer advisory boards can deliver tremendous strategic value to your organization if you organize them with the appropriate customer [...]
Product Positioning Tip 7 of 7: Making Product Deficiencies Not So Deficient
Remember the last time you bought a car? You bought the car that did the best overall job of meeting your needs. There were [...]