Free Product Management Resources!
How-To Tips for Building, Marketing & Selling Greater Strategic Value
Immerse yourself in our vast archives of free product management resources including how-to articles, best-practice tups, videos, FAQs and more. These resources are designed to help you create a high-functioning product management, product marketing and sales enablement discipline that generates more short-term revenue from existing solutions and accelerates longer-term growth from innovative new solutions.
The B2B Product Manager Magazine
Blog: High-Octane Product Management
Proficientz is Giving Back
Proficientz is giving back to the product management and product marketing community that has given us incredible support for the past 18 years. If [...]
Is It Easier to Position Products You Haven’t Built Yet?
I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products [...]
Situational Competitive Battle Cards: Why Sales Loves Them!
The one thing salespeople hate (other than losing) is situations where they’re unprepared to react to a competitive missile that comes out of nowhere. [...]
Product Management Best Practices Book
Become a Proficientz Insider and get thought-leading articles and best practices delivered directly to your inbox so you can adopt a more strategic approach to product management, product marketing and sales enablement.
In the Trenches FAQs
Product Release Schedule vs. Roadmap
Is there a difference between a product release schedule and a product roadmap? People seem to use them interchangeably. […]
Hiring a Product Manager – The Million Dollar Dilemma
You’re hiring a product manager. Do you hire an experienced product manager who can acquire domain expertise or a domain expert that can learn how to be a product [...]
Product Management Playbook
Three Ways Product Management Can Improve Its Reputation & Influence
If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you [...]
How To Use Market Segments and Personas to Identify Higher Value Targets
If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, [...]