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The Product Management Playbook2019-07-30T12:42:59-04:00

Product Management Playbook

Common Scenarios & Tips for Simpler Execution

The Simple Definition of Product Portfolio Management

Your product portfolio has more strategic value than the sum of its parts, especially from the customers’ point of view. Here’s the simplest definition of product portfolio management and it involves three simple concepts: […]

March 12th, 2019|Comments Off on The Simple Definition of Product Portfolio Management

Product Business Case: Three Steps to Keeping It Grounded in Reality

Have you ever seen a product business case, especially for a new product, that didn’t look like a blockbuster? They’re rare. And how often do the revenue projections match reality? It’s hard to say. No one ever compares projections to actuals after the product hits the market. Here are three steps for creating more realistic product business cases and simplifying apples to apples comparisons for multiple product investment opportunities. The Playbook:  […]

February 27th, 2019|Comments Off on Product Business Case: Three Steps to Keeping It Grounded in Reality

Sales Presentation Techniques That Improve Discovery

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings. The Playbook: […]

January 28th, 2019|Comments Off on Sales Presentation Techniques That Improve Discovery

Powerful Product Positioning: Follow These Three Guidelines

Powerful product positioning usually boils down to the best story, which is not always the best product.

Adhere to these three guidelines and marketing and selling value will be a lot easier.  The Playbook:

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January 18th, 2019|Comments Off on Powerful Product Positioning: Follow These Three Guidelines

How to Get More Product Management From Your Product Managers

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast.  The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. The Playbook: […]

December 4th, 2018|Comments Off on How to Get More Product Management From Your Product Managers

Pursuing a Product Management Career: The #1 Skill

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. The Playbook: […]

November 6th, 2018|Comments Off on Pursuing a Product Management Career: The #1 Skill