Product Management Playbook
Common Scenarios & Tips for Simpler Execution
Your products do some great things that competitors can’t touch. Awesome! You want that differentiation to play a starring role in your product positioning. Here’s the tough part.
Our default m.o. is to explain “how” it’s different. In our own minds, the technical explanation is crystal clear, especially if we’re the ones writing it. “Who wouldn’t understand that?” The Playbook: […]
If you want to do product management for solutions instead of products, here are five best practices to employ. In a solutions model, the bottom line is that you do everything from the customer’s perspective first. The Playbook:
Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Here’s why. The Playbook: […]
Here are three product demo mechanics that will engage buyers into the conversation and produce more favorable outcomes. In sales situations, the goal of every product demo is to create an urgency to buy! Even in non-sales situations, you’re still trying to sell something like and idea, a plan, etc., where you’re ultimately trying to build consensus to move an initiative forward. The Playbook: […]
Product managers with technical backgrounds have steadily increased over the years. Are heavy product manager technical skills good or bad for the product management profession?
It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The Playbook:
Business requirements and value propositions are one and the same. What’s different is the purpose for which they’re written.
- Business requirements are written to communicate the WHO, WHAT & WHY value that’s required to justify building new products and features.
- Value propositions are written to communicate the WHO, WHAT & WHY value that existing products already satisfy.
The content that comprises clear business requirements and powerful value propositions is literally the same. Here’s the trick to writing something once and using it for both purposes. The Playbook: […]