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The Product Management Playbook2019-07-30T12:42:59-04:00

Product Management Playbook

Common Scenarios & Tips for Simpler Execution

Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Your products do some great things that competitors can’t touch. Awesome! You want that differentiation to play a starring role in your product positioning. Here’s the tough part.

Our default m.o. is to explain “how” it’s different. In our own minds, the technical explanation is crystal clear, especially if we’re the ones writing it. “Who wouldn’t understand that?” The Playbook: […]

September 30th, 2019|Comments Off on Product Positioning Tip 1 of 7: Use Results to Communicate Differentiation

Product Management for Solutions Instead of Products: Five Best Practices

If you want to do product management for solutions instead of products, here are five best practices to employ. In a solutions model, the bottom line is that you do everything from the customer’s perspective first.  The Playbook:

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September 23rd, 2019|Comments Off on Product Management for Solutions Instead of Products: Five Best Practices

How To Groom Value-Based Product Backlogs From a Single Strategic Roadmap

Creating value-based product backlogs is pretty simple when there’s a single strategic roadmap for the portfolio. Here’s why. The Playbook: […]

August 8th, 2019|Comments Off on How To Groom Value-Based Product Backlogs From a Single Strategic Roadmap

Three Product Demo Mechanics That Keep Buyers Engaged

Here are three product demo mechanics that will engage buyers into the conversation and produce more favorable outcomes. In sales situations, the goal of every product demo is to create an urgency to buy! Even in non-sales situations, you’re still trying to sell something like and idea, a plan, etc., where you’re ultimately trying to build consensus to move an initiative forward. The Playbook: […]

July 23rd, 2019|Comments Off on Three Product Demo Mechanics That Keep Buyers Engaged

Are Product Managers Becoming Too Technical?

Product managers with technical backgrounds have steadily increased over the years.  Are heavy product manager technical skills good or bad for the product management profession?

It begs a lot of questions in which a yes or a no answer is entirely appropriate. Here are a few that come to mind. The Playbook:

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June 3rd, 2019|Comments Off on Are Product Managers Becoming Too Technical?

Business Requirements vs. Value Propositions: Is There Any Difference?

Business requirements and value propositions are one and the same. What’s different is the purpose for which they’re written.

  • Business requirements are written to communicate the WHO, WHAT & WHY value that’s required to justify building new products and features.
  • Value propositions are written to communicate the WHO, WHAT & WHY value that existing products already satisfy.

The content that comprises clear business requirements and powerful value propositions is literally the same. Here’s the trick to writing something once and using it for both purposes. The Playbook: […]

April 26th, 2019|Comments Off on Business Requirements vs. Value Propositions: Is There Any Difference?