Your Customer Testimonials Are Missing a Wheel
All customer testimonials pretty much follow the same blueprint.
- Customer background.
- The problem the customer was facing before our solution.
- Our solution and how it solved the problem.
- Benefits to the customer and success metrics.
These elements are important parts of the story, but they still beg the question, So what? The Playbook:
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How to Create Business Requirements That Improve Product Marketing & Sales Proficiency
Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Zero difference!
Context is the key. It not only gives design and development teams clear and quantifiable value targets, it also makes your value story easier to communicate to the market. The Playbook:
3 Questions To Ask In Your Next Product Manager Job Interview
There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers.
Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. You’ll improve the odds of landing a job that aligns with your career aspirations. The Playbook: […]
How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps
What is a Minimum Viable Product?
A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed.
An outcome-based minimum viable product has two components. First, there’s the business context that answers all the WHO, WHAT & WHY questions. Then there’s the functional context that explains the product features and HOW they support the business objectives.
Follow these 7 steps to define your minimum viable product, complete with both components. The Playbook: […]
3 Signs That Product Paralysis Is Imminent and How to Avoid It
The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc.
Enter product management into the equation. Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be leading the charge to not only prevent product priority paralysis but condition the company to avoid it.
The remedy is simple. Transform your approach from products to business solutions and simplify life for everyone. Think of it this way. Products are what you build. Solutions are what customers do to run their business. The Playbook: […]
WEBINAR: How To Become a Star Problem Solver By Focusing On Customer Outcomes
In this 30-minute webinar, you’ll see real-world examples that illustrate how the context of solving customer problems completely changes when the focus is on customer outcomes instead of just the problem itself.
Learn how a stronger focus on customer outcomes helps you uncover and solve higher-impact problems and deliver solutions with greater strategic value to the customer organization and yours. The Playbook