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  • Product Management Playbook

    Quick Refreshers to Keep Your Team at the Top of Its Game

The Product Management Playbook

Home » Resources » The Product Management Playbook
The Product Management Playbookadmin2017-06-28T20:21:02+00:00
  • sales presentation techniques
    Sales Presentation Techniques That Improve Discovery
    Gallery

    Sales Presentation Techniques That Improve Discovery

    Product Management Playbook

Sales Presentation Techniques That Improve Discovery

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings. The Playbook: […]

admin2019-01-28T22:01:37+00:00January 28th, 2019|0 Comments
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  • Powerful Product Positioning
    Powerful Product Positioning: Follow These Three Guidelines
    Gallery

    Powerful Product Positioning: Follow These Three Guidelines

    Product Management Playbook

Powerful Product Positioning: Follow These Three Guidelines

Powerful product positioning usually boils down to the best story, which is not always the best product.

Adhere to these three guidelines and marketing and selling value will be a lot easier.  The Playbook:

[…]

admin2019-01-28T17:18:05+00:00January 18th, 2019|0 Comments
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  • product managers
    How to Get More Product Management From Your Product Managers
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    How to Get More Product Management From Your Product Managers

    Product Management Playbook

How to Get More Product Management From Your Product Managers

If you’ve ever wondered why some athletes are great with one team but not so great with another, the difference is usually in their supporting cast.  The same philosophy applies to the product management function. Here are three steps to help you get more product management from your product managers. The Playbook: […]

admin2019-01-28T17:20:21+00:00December 4th, 2018|0 Comments
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  • product management career
    Pursuing a Product Management Career: The #1 Skill
    Gallery

    Pursuing a Product Management Career: The #1 Skill

    Product Management Playbook

Pursuing a Product Management Career: The #1 Skill

There are many skills that are important for success in a product management career, but there’s one that stands head and shoulders above all the rest. Apply a little deductive reasoning to get there. The Playbook: […]

John Mansour2019-01-03T18:39:27+00:00November 6th, 2018|0 Comments
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  • reactive product decisions
    Reactive Product Decisions: Avoiding The #1 Culprit
    Gallery

    Reactive Product Decisions: Avoiding The #1 Culprit

    Product Management Playbook

Reactive Product Decisions: Avoiding The #1 Culprit

The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you’re going, how you’ll get there and why you’ll succeed – articulated in terms of customer value. The Playbook:

[…]

admin2018-09-18T16:25:21+00:00September 17th, 2018|0 Comments
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  • sales presentations BRQ
    Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)
    Gallery

    Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

    Product Management Playbook

Sales Presentations: Calculating Your Buyer Relevance Quotient (BRQ)

Nothing accelerates the sales process more than a presentation that simply “nails it.” Here’s a quick test to determine the Buyer Relevance Quotient (BRQ) of your sales presentations. The Playbook:

[…]

admin2018-08-30T12:31:39+00:00August 29th, 2018|0 Comments
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Resources

  • The B2B Product Manager Magazine
  • High Octane Product Management Blog
  • The Product Management Playbook
  • In The Trenches FAQs

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