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The Product Management Playbook2019-12-17T11:39:18-05:00

3 Questions To Ask In Your Next Product Manager Job Interview

There are plenty of product manager job interview questions out there for hiring managers. Here are three that the product manager (or product marketing) candidate can ask the hiring managers.

Approach your next product manager job interview (or product marketing) with these two rules of thumb and three go-to questions. You’ll improve the odds of landing a job that aligns with your career aspirations. The Playbook: […]

June 11th, 2020|Comments Off on 3 Questions To Ask In Your Next Product Manager Job Interview

How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

What is a Minimum Viable Product?

A minimum viable product is a collection of product features and capabilities that are required (at a minimum) to deliver a solution the market is willing to pay for. The easier it is to quantify the value, the more likely the solution will succeed.

An outcome-based minimum viable product has two components. First, there’s the business context that answers all the WHO, WHAT & WHY questions. Then there’s the functional context that explains the product features and HOW they support the business objectives.

Follow these 7 steps to define your minimum viable product, complete with both components. The Playbook: […]

May 27th, 2020|Comments Off on How To Define an Outcome-Based Minimum Viable Product (MVP) in 7 Steps

3 Signs That Product Paralysis Is Imminent and How to Avoid It

The initial stages of product paralysis begin the moment your company has its second product. Two products, two markets, two sets of users, two sets of priorities, etc.

Enter product management into the equation.  Assuming your company deems the function of product management as something more than “the enhancement list department,” product management should be leading the charge to not only prevent product priority paralysis but condition the company to avoid it.

The remedy is simple. Transform your approach from products to business solutions and simplify life for everyone.  Think of it this way. Products are what you build. Solutions are what customers do to run their business. The Playbook: […]

May 11th, 2020|Comments Off on 3 Signs That Product Paralysis Is Imminent and How to Avoid It

WEBINAR: How To Become a Star Problem Solver By Focusing On Customer Outcomes

In this 30-minute webinar, you’ll see real-world examples that illustrate how the context of solving customer problems completely changes when the focus is on customer outcomes instead of just the problem itself.

Learn how a stronger focus on customer outcomes helps you uncover and solve higher-impact problems and deliver solutions with greater strategic value to the customer organization and yours. The Playbook

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April 23rd, 2020|Comments Off on WEBINAR: How To Become a Star Problem Solver By Focusing On Customer Outcomes

Three Ways Product Management Can Improve Its Reputation & Influence

If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort. The Playbook:

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March 12th, 2020|Comments Off on Three Ways Product Management Can Improve Its Reputation & Influence

How To Use Market Segments and Personas to Identify Higher Value Targets

If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams. The Playbook:
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February 5th, 2020|Comments Off on How To Use Market Segments and Personas to Identify Higher Value Targets