As the product management organization goes, so goes the rest of the company. Here’s a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams.

Like the video? Contact us about an onsite Instructor-Led Workshop or check out our On-Demand Training & Certification so you can build a stronger product management organization that consistently delivers strategic value to the market to drive your growth.

Strengthen Your Team With Specialized Best Practices for B2B

Learn best practices that rally your product management organization behind a common view of the customer so you can build, market and sell solutions with greater strategic value.

Video Highlights

  • When most of your products target the same markets/customers, it’s highly beneficial for all product managers to have a single view of the customer.
  • Spend more time as a product management team focusing on customer business goals. It eliminates competing product priorities.

Related Article: When You Know Your Customers As Well As They Know Themselves…3 Things