A Product Management Framework For Customer Outcomes 

Great Products Are the Result of Successful Customers!

Deliver Solutions That Make Customers Measurably Better at Mission-Critical Business Processes

If you’re going to make customers measurably better at things that have strategic value, you have to understand what’s driving them from the top down.

That’s what makes the Proficientz Framework unique. It’s the only framework that makes the top-down business priorities of your target customers the focal point of product management, product marketing, sales and customer success teams. It’s a can’t-miss approach for consistently delivering a portfolio of solutions with strategic value.

A Product Management Framework For Customer-Success

product management framework
Download Framework PDF

A Framework for Every Stage of Maturity

  1. Basic – Build, market, sell and deliver products that make users quantifiably better at their job.
  2. Intermediate – Build, market, sell and deliver multi-product solutions that make customer departments quantifiably better at their business function.
  3. Advanced – Build, market, sell and deliver a portfolio of vertical market business solutions that give the customer organization a competitive edge in its industry.

Deliver Strategic Customer Value From the Top Down or Bottom Up!

When you implement the Proficientz Framework, you’ll operate from the customer’s perspective first. That way, all of your product, marketing and sales efforts will have clear and quantifiable value targets.

Product Management Framework

Enroll in Product Management University On-Demand to learn at your own pace, or schedule a personalized virtual workshop to get everyone on the same page fast.


Proficientz has the only framework that’s exclusive to B2B and B2B2C organizations. It forces you to think bigger and focus on business goals that have greater strategic value to customers. Take a walk through the evolution of our framework to learn how a partnership with Proficientz keeps your product management, product marketing, sales and customer success disciplines at the top of their game. View the press release.