You don’t need a product management framework to find and solve market problems! There’s something much bigger and more important to your target customers than their problems. It’s their business goals — strategic, operational and tactical business goals.
If you understand WHAT your target customers are ultimately trying to accomplish and WHY those goals are critical to their success, then all you have to do is eliminate their biggest obstacles and your value quotient will skyrocket.
That’s what separates the Proficientz Product Management Framework from all others. It’s the only framework that makes the top-down business goals of your target customers the focal point of your product, marketing and sales functions. It’s a can’t-miss approach that guarantees you’re delivering, marketing, selling and implementing solutions with high strategic value.
It sure beats all the mind-numbing exercises you put yourself through today to come up with new product ideas and figure out if they have value.
Proficientz has the only product management framework that’s exclusive to B2B and B2B2C organizations. All other frameworks are centered on product success. The Proficientz Product Management Framework is centered on customer success. It forces you to think bigger and solve bigger problems that have greater strategic value to customers. Take a walk through the evolution of our framework to learn how a partnership with Proficientz keeps your product management, product marketing and sales discipline at the top of its game. View the press release on our fifth generation framework.