A Product Management Framework For Customer Outcomes 

Great Products Are the Result of Successful Customers!

Make Customers Quantifiably Better at Mission-Critical Business Processes

If you’re going to make customers measurably better at things that have strategic value, you have to understand what’s driving them from the top down. That’s what makes our product management framework unique.

It’s the only framework that makes the top-down business priorities of your target customers the focal point of product management, product marketing, sales and customer success teams. It’s a can’t-miss approach for consistently delivering a portfolio of solutions with strategic customer value.

A Product Management Framework For Customer-Success

product management framework
Download Framework PDF

A Framework for Every Stage of Maturity

  1. Basic – Build, market, sell and deliver products that make users quantifiably better at their job.
  2. Intermediate – Build, market, sell and deliver multi-product solutions that make customer departments quantifiably better at their business function.
  3. Advanced – Build, market, sell and deliver a portfolio of vertical market business solutions that give the customer organization a competitive edge in its industry.

Deliver Strategic Customer Value From the Top Down or Bottom Up!

Learn how to operate from the customer’s perspective first. That way, all of your product, marketing, sales and customer success efforts will have clear and quantifiable value targets.

Product Management Framework

Enroll in Product Management University On-Demand to learn at your own pace, or schedule a personalized virtual workshop to get everyone on the same page fast.


Proficientz has the only framework that’s exclusive to B2B organizations. It forces you to think bigger and consider business outcomes of the entire customer organization, not just user needs. Build, market, sell and deliver solutions with strategic customer value.