I’m considering jobs at several companies. How do I determine the importance of product management in a company’s culture?
The product management culture in a company may be more evident outside the product management function. In your discovery process, look for clues in your conversations with marketing, sales, executives or product development to determine the extent to which those disciplines can speak eloquently on target markets, target-customer goals, industry trends, etc. In other words, determine the extent to which the organization is more wrapped up in their products and technology versus the business of their target customers. Here’s an article we published some time ago to help determine an organization’s Product Management IQ (PMIQ).