INSTRUCTOR-LED PRODUCT MANAGEMENT COURSES
Product Management Course Modules
Pre-requisite for all courses
Know Your Target Customers As Well or Better Than They Know Themselves
What Do Good Requirements Look Like? – Learn it here. This is the only product management course that teaches you how to define market and business requirements from the customer’s perspective first, without any bias to your products. That way, you know exactly what’s driving their organization from the top down so you can consistently build, market and sell solutions with strategic customer value and accelerate your own growth.
Eliminate Silos, Competing Priorities and Scattershot Marketing & Sales
Hit Your Target Every Time – Learn a “can’t-miss” approach to portfolio strategy & product planning when everything is aligned to the strategic goals and priorities of your target customers. The most lucrative opportunities for each product aren’t the most valuable for the customer or you. Learn a unique B2B approach that gets rid of the silos, constantly changing priorities and scattershot marketing and sales in favor of a holistic vision, strategy and execution plans that accelerate your growth.
Build & Deliver Solutions That Make People Measurably Better at Their Job
Customer Success – Learn how to create the ultimate customer success stories before you design and build the solutions. Bring them to life with 10 B2B best practices that simplify the day-to-day execution between product management, engineering/development and rollout/launch teams.
When You’re More Credible Than the Competition, You Win!
Market & Sell Your Credibility – Learn how to market and sell using a value narrative that convinces executive decision-makers, department heads and users that you understand their industry dynamics, business goals and workflows as well or better than they do. You’ll sell more. Period! A unique B2B approach to marketing and sales, only from Proficientz.
Create an Urgency to Get the Deal Done
80% What & Why, 20% How – In this 2-day presentation and demo techniques course, you learn how to bring the buyers’ vision to life right before their eyes with presentations and demos that show them how to get there in a manner they never thought possible. You’ll learn how to present and demo products from the customer’s perspective instead of a boring feature dump or day-in-the-life demo that makes everything look complicated.
It’s Like Getting Your MBA in Product Management & Product Marketing!
Make a statement that says you’re driven enough to push yourself outside the comfort zone of traditional product management and learn advanced portfolio management and marketing skills that are more valuable in B2B and B2B2C organizations.
1-Day Facilitated Introduction
- A start-to-finish example so you know what good looks like for your products, your markets and your company.
2-Day Hands-On Workshop
- Hands on learning using your customers, markets and products so you know exactly what to do and how to do it after the training.
- The 2-day workshop plus reverse engineering of new/existing projects into the Proficientz Framework for an even faster start.