Product Management & Product Marketing Consulting
Remote by the Hour, Onsite by the Day!
Sometimes you just need an outside perspective to get things kickstarted! Proficientz offers product management and product marketing consulting services that complement our on-demand and instructor-led training programs. Whether you’re just getting started or need to fine tune certain aspects of product management, product marketing or sales enablement, we’ll help you operationalize best-practices, artifacts and communications across the product delivery continuum without reinventing the wheel.
If You’re Subscribed to Our Online Training & Certification
A Second Set of Eyes Guarantees You’re On the Right Track
If you’re subscribed to Product Management University On-Demand, an hour of remote consulting here and there gives you access to an experienced coach that can quickly get a handle on your specific situation and make sure you’re applying the training in the most beneficial manner with gold-standard artifacts and high-fidelity content.
If You’re Just Starting a Product Management or Product Marketing Function
A Stronger Market Focus and a Solid Foundation for Consistency
If you’re in the early stages of formalizing a product management & marketing discipline, we’ll get you started with the basics in a simple and efficient manner, especially if you don’t have experienced product managers/marketers. Structuring the team, implementing key workflows and artifacts, establishing simple communication protocols and anything else you need to deliver, market and sell higher value solutions.
If You’ve Been Through One or More Acquisitions
Where Are We Going? How Will We Get There?
It’s time to rationalize your portfolio! With every acquisition comes another silo, another culture, another technology, another customer base, another market and another set of goals. Before you know it, you’re going in 1000 different directions and spreading the company’s resources too thin to make a difference in any one area.
We’ll help you determine what’s necessary to align the entire product organization behind a common set of market/customer-facing goals and how to leverage your portfolio to deliver, market and sell higher value solutions that make it easier to meet your growth and profitability goals.
If You’re Making the Shift From a Project Model to a Product Model
Every Project is a Top Priority!
Managing internal products is a different animal than managing commercial products. Your backlog of projects is growing way faster than you can possibly deliver. Everyone’s competing for resources and the scope of every project is over the top. When you’re operating in a project model, there are too many silos, too many competing priorities and no consistency for determining those priorities. Proficientz can help you make the transition from a project model to a product model with our unique solutions approach that aligns your portfolio to the strategic goals of the organization and focuses on removing the biggest obstacles to those goals. We’ll help you structure the ideal team for your situation, implement key workflows and artifacts, establish simple communication protocols and develop a consistent and repeatable approach for delivering solutions that have the greatest strategic value to your organization.
If You Have Highly Technical Products That Are Difficult to Position
Plain Simple English is a Powerful Thing!
The more technical your offerings, the more difficult it is to communicate your business value and unique differentiation in layman’s terms. We’ve cracked the code! There’s no need to hire high-priced marketing firms. We’ll get you there faster and easier without the big hit to your budget.
If You’re Implementing Agile Development
There’s More To It Than User Stories and Sprints
Creating meaningful user stories and executing sprints with proficiency is a big part of a successful Agile implementation. But all too often, the market-facing side of product management — the WHO, WHAT & WHY elements — are compromised for development efficiency, the HOW element.
It doesn’t have to be one or the other. You can have your cake and eat it too.