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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Is the maturation of B2B product management and marketing keeping up with the demands of the market?

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

Throw in the COVID-19 pandemic and everything has changed […]

July 7th, 2020|Comments Off on The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Integrated Products or Integrated Workflows: What Your Customers Really Want

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.”  In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]

June 30th, 2020|Comments Off on Integrated Products or Integrated Workflows: What Your Customers Really Want

Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. […]

June 22nd, 2020|Comments Off on Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

B2B Product Manager June 2020

The B2B Product Manager Magazine June 2020

This month we bring you a variety of topics given the breadth of priorities we’re all dealing with in this crazy new normal.

Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. We’ve covered them all!

Enjoy The B2B Product Manager Magazine June Issue and see how “learning at the point […]

June 18th, 2020|Comments Off on B2B Product Manager June 2020

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

In B2B, analyzing markets for products versus analyzing markets for solutions comes down to how you want the market to view you, and if you’re aiming for results that are more strategic or tactical.

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. It offers a clear definition of WHO your target […]

June 3rd, 2020|Comments Off on “Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

3 Obstacles to Creating Stickier Products and How to Overcome Them

Here are three common obstacles to creating stickier products and how to overcome them.

1. How You See Your Users

The number one most difficult thing for all of us is to see our users through the lens of the job they do instead of seeing them through the lens of our products.

Spend more time talking to users about the entire scope of their job and how […]

May 19th, 2020|Comments Off on 3 Obstacles to Creating Stickier Products and How to Overcome Them