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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

As Product Management Goes, So Goes the Rest of the Organization

William Shakespeare once said, “The Eyes are the window to your soul.” Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization.

Here’s a stab at what many would consider the ideal product management discipline (B2B). Granted, it’s […]

February 25th, 2021|Comments Off on As Product Management Goes, So Goes the Rest of the Organization

SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s Strengths, Weaknesses, Opportunities and Threats should be an annual ritual. Why? It offers a macro view of your portfolio’s performance and provides valuable insights that drive your go-to-market strategy and ultimately your product, marketing and sales investment priorities. […]

February 12th, 2021|Comments Off on SWOT Analysis | How to Give Your Product Portfolio a Good SWOT

B2B Product Manager Magazine December 2020

B2B Product Manager December 2020 Issue

If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience.

2021 will certainly bring more of the new normal and we can only hope for a few shades of the old.

I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and […]

December 17th, 2020|Comments Off on B2B Product Manager Magazine December 2020

Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT!

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

December 7th, 2020|Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue

We hope your 2020 is winding down on a positive note, all things considered.

This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions.

As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Enjoy […]

November 17th, 2020|Comments Off on B2B Product Manager Magazine November 2020

Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

Product managers, there’s never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds.

Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you’re one of them read on.

As a proof point, one of our current clients […]

November 3rd, 2020|Comments Off on Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!