About Our Product Management Blog
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
The product manager job description is centered on two key parameters in a b2b environment.
- The product manager has to consider the broader dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
- The best thing for each product isn’t always the best […]
The B2B Product Manager Magazine February 2019 is now available.
Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there’s a whole lot less to debate.
Enjoy our February/March issue.
In This Issue
Value based product roadmaps should be structured like a customer org chart so that the business value of your product investment priorities is clear to executives, senior managers and users. View the short video to learn the most important questions your roadmaps have to answer, both internally and externally, and what people really want to know when they ask, “What’s on your roadmap?”
Let Proficientz […]
Sales discovery can be tricky. Even when your solution solves every buyer problem, a win is still more elusive than you think. The earlier in the sales process you uncover “THE BIG WHY” the sooner you can position unique value and get the jump on the competition. […]
The B2B Product Manager Magazine January 2019 is now available.
This month we zero in on an aspect of “team” that often gets overlooked in product management. A few tweaks benefit everyone, including your customers. We also throw in guidelines for telling a better value story and two strategy options for mature products.
I hope your 2019 is off to a great start. Enjoy our January issue.
In This Issue
As the product management organization goes, so goes the rest of the company. Here’s a different take on the team aspect of product management and how it strengthens the product management organization along with marketing, sales and customer on-boarding teams.