Deliver, Market & Sell Solutions With Strategic Customer Value
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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

The Three Stages of Product Management Maturity

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. […]

May 16th, 2019|Comments Off on The Three Stages of Product Management Maturity

B2B Product Manager Magazine April 2019

The B2B Product Manager Magazine April 2019 is now available.

If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to your organization as well as your customers.

Enjoy our April/May issue.

In […]

April 30th, 2019|Comments Off on B2B Product Manager Magazine April 2019

Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Portfolio product management defies conventional product management wisdom. It’s true that if every product is successful, your company will be successful. In B2B though, what’s best for every product may not be the best or most valuable thing for the customer organization or yours.

View the short video to see how portfolio product management gives you an up side that you may not be considering.

April 24th, 2019|Comments Off on Portfolio Product Management: The Up Side You Didn’t Consider (Video)

Transition Into Product Management From a Technical Role

The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many have already proven. If you’re a BA, technical product manager, engineer or developer with product manager aspirations, make the move in two smaller […]

March 25th, 2019|Comments Off on Transition Into Product Management From a Technical Role

Product Manager Job Description

The product manager job description is centered on two key parameters in a b2b environment.

  1. The product manager has to consider the broader dynamics of the customer organization from the top down, their strategic goals and priorities, and the impact those goals and priorities have on the jobs of the people in the trenches – the users.
  2. The best thing for each product isn’t always the best […]
March 18th, 2019|Comments Off on Product Manager Job Description

B2B Product Manager Magazine February 2019

The B2B Product Manager Magazine February 2019 is now available.

Product roadmap decisions are among the most debatable in every organization, especially when you don’t nail the customer value narrative. Align your roadmap value narrative to the customer organization from the top down and there’s a whole lot less to debate.

Enjoy our February/March issue.

In This Issue

Blog: High-Octane Product Management

February 28th, 2019|Comments Off on B2B Product Manager Magazine February 2019