We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. […]
John Mansour2021-10-25T11:02:45-04:00October 25th, 2021|Comments Off on B2B Product Manager October 2021
If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand.
Demo Discovery vs. Sales Discovery
In its most simplistic form, demo discovery is about qualifying the business need for your products…understanding how your products make the buyer better at something that’s valuable to their business.
Sales discovery is all about qualifying the sales opportunity…compelling need, timeframe, budget, executive […]
John Mansour2021-10-19T16:15:25-04:00October 19th, 2021|Comments Off on Product Demo Discovery – Nail It With This Agenda
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.
Here’s the funny part. Many organizations think they’re doing product marketing because they have the proverbial one-armed paper […]
John Mansour2021-10-21T09:03:55-04:00October 12th, 2021|Comments Off on 3 Product Marketing Myths to Dispel
The highest performing product management teams know the market as well or better than they know their products. There’s only one way to get that expertise…spend more time with prospects and customers. […]
John Mansour2021-09-24T12:39:56-04:00September 24th, 2021|Comments Off on B2B Product Manager September 2021