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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Selling a product with a ton of features is a blessing and a curse.

It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is […]

July 30th, 2020|Comments Off on Your Products Have a Gazillion Cool Features! So, What Are You Selling?

One Critical Part of Product Management That Got Lost in Agile Development

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story.

Smaller teams cranking out measurable units of software every 2-4 weeks […]

July 23rd, 2020|Comments Off on One Critical Part of Product Management That Got Lost in Agile Development

B2B Product Manager Magazine July 2020

The B2B Product Manager July 2020

We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets.

We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos.

Enjoy the 

July 15th, 2020|Comments Off on B2B Product Manager Magazine July 2020

The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Is the maturation of B2B product management and marketing keeping up with the demands of the market?

B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

Throw in the COVID-19 pandemic and everything has changed […]

July 7th, 2020|Comments Off on The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Integrated Products or Integrated Workflows: What Your Customers Really Want

Your customers don’t care about integrated products as much as you think, but you’d never know it. They don’t miss an opportunity to tell you “your products need to be better integrated.”  In reality, it’s just their way of telling you what they ultimately want – integrated workflows. […]

June 30th, 2020|Comments Off on Integrated Products or Integrated Workflows: What Your Customers Really Want

Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Just-in-time learning is not a new concept. But the COVID-19 pandemic and social distancing restrictions have pushed a lot of organizations into wider adoption in the absence of traditional instructor-led classroom training. […]

June 22nd, 2020|Comments Off on Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?