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Product Management Blog for B2B2021-10-04T07:35:27-04:00

Product Demo Discovery – Nail It With This Agenda

If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand.

Demo Discovery vs. Sales Discovery

In its most simplistic form, demo discovery is about qualifying the business need for your products…understanding how your products make the buyer better at something that’s valuable to their business.

Sales discovery is all about qualifying the sales opportunity…compelling need, timeframe, budget, executive […]

October 19th, 2021|Comments Off on Product Demo Discovery – Nail It With This Agenda

3 Product Marketing Myths to Dispel

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Here’s the funny part. Many organizations think they’re doing product marketing because they have the proverbial one-armed paper […]

October 12th, 2021|Comments Off on 3 Product Marketing Myths to Dispel

The Biggest Reason You Need a Product Manager Farm Team

If you’re in a leadership role, here’s the biggest reason you need a product manager farm team.

It comes down to whether you want your product management function to lead or be forever relegated to taking orders from customer-facing disciplines like sales and customer success. […]

October 4th, 2021|Comments Off on The Biggest Reason You Need a Product Manager Farm Team