About Our Product Management Blog
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales.
If you’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning.
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. […]
I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs.
Our third roundtable was last week and what a great day. The chemistry in this group is amazing, especially since half of them had never met […]
All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why.