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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

The Portfolio vs. Every Product!

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Read on to see why doing these five things for the portfolio instead of doing them for every product not only improves the strategic value of product management, they also make your […]

August 6th, 2019|0 Comments

B2B Product Manager Magazine June 2019

The B2B Product Manager Magazine June 2019 is now available.

Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success. Determine which approach is most conducive to successful products over the long haul in your organization.

We’re also celebrating graduation month here at Product Management University. Read on to see how you can […]

June 11th, 2019|0 Comments

Structuring Product Management for Customer Success vs. Product Success (Video)

Structuring product management for customer success versus product success boils down to one key difference. If you’re structured for product success, you’re doing product management more from the inside out, and that can make life more difficult than necessary. If you’re structured for customer success, you’re doing product management more from the outside in, and that can make things a whole lot easier across the […]

May 23rd, 2019|0 Comments

The Three Stages of Product Management Maturity

Consider the following three stages of product management maturity and the skills your team needs to become proficient in each stage. The faster your maturation process, the more success you’ll see across engineering, marketing, sales, and customer success teams. […]

May 16th, 2019|0 Comments

B2B Product Manager Magazine April 2019

The B2B Product Manager Magazine April 2019 is now available.

If your perception of portfolio management is that it’s more advanced or involved than traditional product management, it may be time to reconsider.

This month we focus on the upside of adopting a portfolio approach to product management and the strategic value it brings to your organization as well as your customers.

Enjoy our April/May issue.

In […]

April 30th, 2019|0 Comments