About Our Product Management Blog for B2B
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
The most basic rule of marketing is so easy to forget. You’ve just purchased some new clothes or shoes online. As part of the transaction, you hand over your email address or mobile number knowing full well that three things are going to happen. […]
Here’s a scenario many people can identify with. A routine visit to the doctor reveals that you weigh more than you should, your blood pressure and blood sugar are high, your cholesterol is nearing the danger zone and your heart isn’t functioning as well as it should.
Though you’re not suffering any ill effects from these issues today, your doctor tells you that it’s time to […]
The B2B Product Manager Magazine January 2018 is now available.
We’re kicking off 2018 with a discussion on product success metrics and a viewpoint that there’s only one critical metric that’s important over the long term. If you routinely hit that one, all the others will take care of themselves.
We also look at the benefit of using customer value themes to drive your sales demos and how […]
Product demo themes can improve your sales win rate. The key? They have to be crafted in the customer’s vocabulary and mirror their business goals. Here are three guidelines for creating and using demo themes to improve your sales win rate.
How can you gauge whether your product is hitting the mark? We’re not talking just good. We’re talking great, nailed it, hit-it-out-of-the-park successful. Measuring product success ultimately comes down to one thing, and it’s the best barometer for what sales, customer retention, user engagement, wallet share and other success metrics should be.
In B2B, the pinnacle of product success is when your products consistently make people […]
The B2B Product Manager Magazine October 2017 is now available.
In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.
We also examine product usability and its impact on revenue, plus sales demo tips.
Be sure to check out our brand new lineup of advanced training programs. Learn how to accelerate your growth by […]