Deliver, Market & Sell Solutions With Strategic Customer Value
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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

How to Use Customer Outcomes to Keep Your Product Backlog to 12-ish Items

The longer your product is in the market, the longer you should expect your product backlog to be. That’s just the nature of the beast. Don’t let it stress you. When people are passionate about your product, they want to make it better. It’s well worth embracing, albeit with the right mindset.

It is, however, awfully difficult to embrace a list of feature requests that grows […]

February 13th, 2020|0 Comments

The Solutions Manager Role In Its Purest Form. Consider It!

The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products. Its mission is to deliver pure, unbiased customer business requirements to all customer-facing functions, especially product management, product marketing and sales.

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January 29th, 2020|Comments Off on The Solutions Manager Role In Its Purest Form. Consider It!

Are You Managing Products or Managing Products to Deliver Solutions?

If we’re managing products versus managing products to deliver solutions, three staples of product management take on completely new meaning.

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January 21st, 2020|Comments Off on Are You Managing Products or Managing Products to Deliver Solutions?

Solutions Marketing vs. Product Marketing: One Big Difference

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. […]

January 13th, 2020|Comments Off on Solutions Marketing vs. Product Marketing: One Big Difference

B2B Product Manager Magazine December 2019

The B2B Product Manager Magazine December 2019 is now available.

We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves.

Enjoy our December issue. […]

December 18th, 2019|Comments Off on B2B Product Manager Magazine December 2019

Product Management Executive Roundtable Highlights

I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs.

Our third roundtable was last week and what a great day. The chemistry in this group is amazing, especially since half of them had never met […]

November 25th, 2019|Comments Off on Product Management Executive Roundtable Highlights