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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

Solving Market Problems or Addressing Market Needs: Which is Better?

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant.

Common Practice: Solving Market Problems

You have a product that addresses user needs in a certain market. To grow revenue and market share of […]

September 15th, 2020|Comments Off on Solving Market Problems or Addressing Market Needs: Which is Better?

B2B Product Manager Magazine August 2020

The B2B Product Manager August 2020

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value.

There’s one key strategic part of product management that got lost in the agile shuffle. Learn how to bring it back, plus how […]

August 12th, 2020|Comments Off on B2B Product Manager Magazine August 2020

Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Selling a product with a ton of features is a blessing and a curse.

It’s great that your product has so many cool features. It’s also a nightmare for marketing and sales. Why? They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. If your competition is doing the same thing, at least the playing field is […]

July 30th, 2020|Comments Off on Your Products Have a Gazillion Cool Features! So, What Are You Selling?

One Critical Part of Product Management That Got Lost in Agile Development

Agile is a software development methodology. It’s not a way to do product management. It’s not how you do product marketing or sales. It’s not a way to do strategic planning or run your business. Agile development is a methodology for building software, and it’s a good one! But that’s it! Period, end of story.

Smaller teams cranking out measurable units of software every 2-4 weeks […]

July 23rd, 2020|Comments Off on One Critical Part of Product Management That Got Lost in Agile Development

B2B Product Manager Magazine July 2020

The B2B Product Manager July 2020

We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets.

We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos.

Enjoy the 

July 15th, 2020|Comments Off on B2B Product Manager Magazine July 2020