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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

B2B Product Manager Magazine December 2020

B2B Product Manager December 2020 Issue

If you’re reading this newsletter, give yourself a big pat on the back. You’ve survived 2020 and demonstrated incredible resilience.

2021 will certainly bring more of the new normal and we can only hope for a few shades of the old.

I sincerely hope you have a safe and enjoyable holiday season and that 2021 is a great year, both personally and […]

December 17th, 2020|Comments Off on B2B Product Manager Magazine December 2020

Why Storytelling Skills For Product Management & Product Marketing Are Essential

CONTEXT! CONTEXT! CONTEXT!

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. […]

December 7th, 2020|Comments Off on Why Storytelling Skills For Product Management & Product Marketing Are Essential

B2B Product Manager Magazine November 2020

B2B Product Manager November 2020 Issue

We hope your 2020 is winding down on a positive note, all things considered.

This month we take a closer look at sales effectiveness, customer retention and bundling vs. solutions.

As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021.

Enjoy […]

November 17th, 2020|Comments Off on B2B Product Manager Magazine November 2020

Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

Product managers, there’s never going to be a time where customer retention priorities and growth opportunities have more overlap, i.e., not at odds.

Think about it. The pandemic has forced a lot of businesses to go directly to their customer base for growth as new logos are harder to come by. If you’re one of them read on.

As a proof point, one of our current clients […]

November 3rd, 2020|Comments Off on Customer Retention Priorities vs. Growth: There Will Never Be More Overlap!

B2B Product Manager Magazine October 2020

The B2B Product Manager October 2020

The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. It’s big, or maybe that’s just the way it should have always been.

As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. If they’re not energizing buyers and creating […]

October 20th, 2020|Comments Off on B2B Product Manager Magazine October 2020

Product Led Growth: Your Job Just Got Bigger or Changed Completely

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. […]

October 6th, 2020|Comments Off on Product Led Growth: Your Job Just Got Bigger or Changed Completely