About Our Product Management Blog
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
3 Tiers of Customer Value in the Product Management Maturity Model
Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer.
From either perspective, it’s the skill level and proficiency of your team as it matures. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster […]
Free Product Management Course: Simplifying Your Enhancement Process in 5 Steps
FREE ON-DEMAND COURSE: Simplifying Your Product Enhancement Process in 5 Steps.
Learn how in this free product management course. It’s your first step to creating product priorities that stick, keeping a manageable enhancement list and changing feature conversations to value conversations. […]
B2B Product Manager April 2021
B2B Product Manager April 2021 Issue
This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role.
Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!
Enjoy our April issue.
Sales Demos: Selling Outcomes vs. Features
Business outcomes vs product features: how do your sales demos stack up?
In many cases, the product silos that exist within product management become transparent to buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case.
Here’s your 3-step plan for selling business outcomes versus […]
If Your Product Strategy Doesn’t Piss Somebody Off, It’s Probably Not Very Good!
Don’t get me wrong. The goal of your product strategy isn’t to piss people off.
It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included.
It’s to demonstrate that you have a vision beyond the next release or two for how you’re going to make customers better at mission-critical processes that are strategic to their business.
It’s […]
B2B Product Manager March 2021
The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month.
It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company.
We offer a few insights.