About Our Product Management Blog for B2B
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
Who’s Minding Your Product Portfolio…Other Than Your Customers?
You build products, you market products, you sell products and you implement products. That’s how you make money.
Your customers on the other hand, want to…
- Improve employee retention by investing more heavily to develop talent within the organization and create more attractive career paths. (every industry)
- Improve patient-care quality scores so they can qualify for higher Medicare reimbursements to offset declining margins. (healthcare providers)
[…]
When You Know Your Customers As Well As They Know Themselves…3 Things
When you know your customers as well as they know themselves, three things will happen.
- Your solutions deliver value that’s indispensable.
- Your marketing messages speak directly to the agendas of influencers and decision-makers.
- Your salespeople are treated as trusted advisors.
Consistent growth and profitability (and great products) are the result.
If you want to learn how to do product management, product marketing and sales enablement that accomplishes […]
B2B Product Manager Magazine November 2018
The B2B Product Manager Magazine November 2018 is now available.
Over the past 17 years we’ve had the privilege of working with many successful organizations. The top 1% all have one thing in common. Their top priority is measurable customer success. It drives everything they do. Consistent growth and profitability are the result.
This month we focus on the single biggest factor in making your customers measurably […]
Sales, Positioning and the Nobody Zone
There’s an old saying: “buyers are liars!” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. […]
Product Management Responsibilities: Eventually, It’s About Products
Product management responsibilities look completely different if you view them through the lens of the customer. For solution providers though, products are the basis for all things revenue and that can cloud the true objective of a product management function and how it operates.
Avoiding Reactive Product Decisions | Creating Your Product Vision | Three Ways to Sell More Existing Products
The B2B Product Manager Magazine September 2018 is now available.
A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.
We also look at driving more revenue from existing solutions and avoiding reactive product […]