About Our Product Management Blog
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
Solutions Marketing vs. Product Marketing: One Big Difference
A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. But there is one huge difference in real-world practice. […]
B2B Product Manager Magazine December 2019
The B2B Product Manager Magazine December 2019 is now available.
We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves.
Enjoy our December issue. […]
Product Management Executive Roundtable Highlights
I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs.
Our third roundtable was last week and what a great day. The chemistry in this group is amazing, especially since half of them had never met […]
Why Problem-Based Business Requirements Are a Big Problem!
All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why.
The Killer Product Overview: How to Nail It, Verbal or Written!
Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does.
About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money than I ever imagined and I couldn’t be happier.
B2B Product Manager Magazine October 2019
The B2B Product Manager Magazine October 2019 is now available.
This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence.
Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers.
Enjoy our October/November issue.