Deliver, Market & Sell Solutions With Strategic Customer Value
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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

B2B Product Manager Magazine December 2019

The B2B Product Manager Magazine December 2019 is now available.

We end 2019 with a few simple concepts that are plenty challenging to execute. The common thread is talking about the value of existing or future products without talking about the products themselves.

Enjoy our December issue. […]

December 18th, 2019|Comments Off on B2B Product Manager Magazine December 2019

Product Management Executive Roundtable Highlights

I began organizing this Product Management Executive Roundtable couple of years ago at the request of a few clients. They brought to my attention the fact that there aren’t any networking forums specifically for product management VPs, SVPs and CPOs.

Our third roundtable was last week and what a great day. The chemistry in this group is amazing, especially since half of them had never met […]

November 25th, 2019|Comments Off on Product Management Executive Roundtable Highlights

Why Problem-Based Business Requirements Are a Big Problem!

All great products start with a well-defined need. But a lot of products miss the mark because they start and end with a business problem definition. When your business requirements consist of the problem statement only, it’s a big problem. Here’s why.

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November 13th, 2019|Comments Off on Why Problem-Based Business Requirements Are a Big Problem!

The Killer Product Overview: How to Nail It, Verbal or Written!

Here’s the secret to a killer product overview. It’s more about what someone can do with the product than it is about what the product actually does.

About 10 or 12 years ago, I was the victim of a killer product overview! I wasn’t even planning to buy anything, yet I spent way more money than I ever imagined and I couldn’t be happier.

November 4th, 2019|Comments Off on The Killer Product Overview: How to Nail It, Verbal or Written!

B2B Product Manager Magazine October 2019

The B2B Product Manager Magazine October 2019 is now available.

This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence.

Want to drive more revenue from existing products? Learn how to position products as strategic business solutions and make your unique value clearer to buyers.

Enjoy our October/November issue.

In This Issue

October 30th, 2019|Comments Off on B2B Product Manager Magazine October 2019