About Our Product Management Blog for B2B
High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.
Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!
Most B2B organizations get started the same way. They identify a niche problem and develop a solution. Then they do it again, and again. This formula might work for years. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off.
Here are seven things to consider […]
The Next Big Leap for B2B Product Management: From Market Problems to Customer Goals
The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Why? Here are the three biggest reasons.
User Engagement, Customer Goals and a Sustainable Growth Strategy
The B2B Product Manager Magazine August 2017 is now available.
This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue.
We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth.
Last but not least, check out our brand new lineup of training programs […]
User Engagement: The Window to Your Customer Retention Soul
If your products consistently make people better at their job in a way that’s valuable to the customer organization, you’ll have those customers for life.
In a world of SaaS and recurring revenue models, customer retention is the single biggest testament to the value of your products and services. Unfortunately, there aren’t a whole lot of telltale signs that customers are likely to renew or defect […]
Dominating Your Market, Agile Role Clarification and The Price of One-Off Features
The B2B Product Manager Magazine June 2017 is now available.
This month we look at the customer value chain from start to finish using the relay race analogy and how your organization can consistently win that race and dominate the market.
We also share a few tips and tricks for clarifying the product manager and product owner roles, plus the price you’re ultimately […]
Creating Business Cases With Stronger Legs
Markets are unpredictable, which makes the task of creating business cases questionable at some level. But there are three elements that can give your business cases stronger legs and improve the odds of getting new initiatives funded, especially when multiple business cases are vying for the same resources. […]
