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Product Management Blog for B2B2019-07-30T12:42:08-04:00

About Our Product Management Blog

High Octane is a Product Management Blog from Proficientz that offers “how to” tips for improving strategy, planning and execution in trenches of product management, product marketing and sales enablement. Our best practices focus on using your portfolio to make customers more successful with cross-functional solutions that have more strategic value than individual products. We publish several entries each month. Click here to subscribe and get them delivered directly to your inbox.

Product Manager Job Rotation With Customer Success – A Win-Win-Win!

Is there any good reason not to have a regular cadence of product manager job rotation with customer success managers? I can’t think of a single one.

On the other hand, there are five good reasons why it should happen as a standard operating procedure and three benefits that go beyond both roles.

5 Reasons for Product Manager Job Rotation

1. Product Managers Are Starting Their Careers in […]

August 30th, 2021|Comments Off on Product Manager Job Rotation With Customer Success – A Win-Win-Win!

B2B Product Manager August 2021

B2B Product Manager August 2021 Issue

If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles.

This month we also have a little fun with the REQUEST A DEMO button on your website, product launches and when […]

August 12th, 2021|Comments Off on B2B Product Manager August 2021

Product Management: Your 5-Point Plan After an Acquisition

The acquisition has closed. The press releases have been issued. The pre-acquisition energy and hype is fading. OK product management, what’s the plan?

Let’s assume the product line you’ve acquired has complementary value to your existing portfolio. In other words, customers get more value from the combined portfolios than either one on its own.

Here’s what you don’t want to happen.

  • Differing opinions on which products or […]
August 2nd, 2021|Comments Off on Product Management: Your 5-Point Plan After an Acquisition

That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

Here’s the deal. That REQUEST A DEMO button on your website is offering demos to anyone who wants to see your products. You’re on the hook to give them a demo, and if they want to play hardball, they’re not the least bit obligated to tell you why they’re interested.

Is this a good way to drive high-quality leads into the top-of-the-funnel? Before you answer the question, be […]

July 26th, 2021|Comments Off on That Pesky REQUEST A DEMO Button! Keep It or Chuck It?

B2B Product Manager June 2021

B2B Product Manager June 2021 Issue

When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering.

Also, read on to see how product management can earn its way into the driver’s seat on strategic direction until someone else proves they know […]

July 6th, 2021|Comments Off on B2B Product Manager June 2021