PODCAST on Product Led Growth
Join John Mansour and Paul Heller for an insightful 30-minute podcast on product led growth and making the transition from a direct sales model.
Had a lot of fun discussing the differences between a new business starting with a product led growth model and mature businesses making the transition from a traditional direct sales model.
Paul’s company, Sopheon is making the transition.
Podcast on Product Led Growth
Top 10: Why Salespeople Don’t Use Corporate Positioning Decks
Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck?” […]
B2B Product Manager October 2021
B2B Product Manager October 2021
We continue the theme of preparing those coming from technical roles into product management. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. […]
Product Demo Discovery – Nail It With This Agenda
If you want to nail the product demo discovery meeting, it’s all in how you set up the agenda beforehand.
Demo Discovery vs. Sales Discovery
In its most simplistic form, demo discovery is about qualifying the business need for your products…understanding how your products make the buyer better at something that’s valuable to their business.
Sales discovery is all about qualifying the sales opportunity…compelling need, timeframe, budget, executive […]
3 Product Marketing Myths to Dispel
Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.
Here’s the funny part. Many organizations think they’re doing product marketing because they have the proverbial one-armed paper […]
The Biggest Reason You Need a Product Manager Farm Team
If you’re in a leadership role, here’s the biggest reason you need a product manager farm team.
It comes down to whether you want your product management function to lead or be forever relegated to taking orders from customer-facing disciplines like sales and customer success. […]