Personalized
Pre-Sales Product Demo Courses
What Do Good Product Demos Look Like For My Products?
Sales demos ultimately boil down to one thing - DIFFERENTIATION!
Imagine that your sales demos convince buyers you understand them far better than the competition. When that happens, it creates the perception your products are superior.
That higher level of buyer knowledge is the key to differentiation and higher win rates. In other words, you, the presenter, are the biggest factor in differentiating your company and its products from the competition.
When you take a hands-on product demo course from Product Management University that's personalized to your products, you'll learn how to create and deliver demos through a series of value themes and short stories that convince buyers you not only understand them right now, but you also understand market trends, best practices and where they should be going. Your products are the proof points.
The most common mistake sales engineers and solution consultants make is trying to differentiate their products at a feature level. It's like splitting hairs!
Here's the simple secret to differentiation.
It's you! That's right. Prospects don't buy because they understand you! They buy because you understand them!
Personalize Every Demo Without Endless Hours of Preparation
You'll learn how to build specific demo scenarios for your products, complete with value context that's simple to articulate in every demo. You'll learn the simple storytelling tactic that convinces buyers you understand them far better than the competition. And last, you'll learn a flexible demo framework that allows you to personalize every demo without endless hours of preparation.
PRODUCT DEMO TRAINING COURSES & CERTIFICATION
Self-Study | Live Online | Onsite
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Product Demo Training for Your Team
It's all about the consistency in how you articulate your value story. Learn how to make complex products look simple with value themes and short stories that convince buyers you understand them better than your competition. That's why you win!
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Self-Study Product Demo Training
If you're a new sales engineer/solution consultant or just need a refresher, this course will give you the value skills and mechanics to make complex products look simple and tell a better story than the competition. The best story usually wins!
Demo Training
For Your Team
Demo Training
For Your Team
Demo Training | For Your Team
Basic Demo Skills That Energize Buyers and Make Your Products the Easy Choice!
Everyone on your team has their own demo style and that won't change. What will change is the story you tell with greater emphasis on the buyer versus the product. It's the easiest way to engage buyers and establish greater consistency in your sales process.
You'll learn how to use value themes and short stories that set you apart from the competition by convincing buyers you simply understand them better. You are the differentiation! It creates the perception your products are better.
You'll also learn how to make your products look simple by making the demo all about the buyer and what they're doing. Easier to understand, easier to sell, easier to buy!
Start with customer outcomes, not problems. It simplifies everything!
- Live Virtual: Four Half-Day Sessions, $2,195/person
- Onsite: 2 Days, $2,195/person
- Self-Study Course: 6-Month Subscription, $999/person
- 51 minutes of video + exercises
The Value Foundation
The Value Stories
The Delivery
The Finer Points
Certification
Demo Training
Self-Study
Demo Training
Self-Study
Demo Training | Self-Study
Basic Demo Skills That Engage and Energize Buyers!
If your new to the role of sales engineer or solution consultant, or just need a refresher, this course will give you the skills and mechanics that make you, the presenter, the key to differentiation
You'll learn how to use value themes and short stories that set you apart from the competition by convincing buyers you simply understand them better. It creates the perception your products are better.
You'll also learn how to make your products look simple by making the demo all about the buyer and what they're doing. Easier to understand, easier to sell, easier to buy!
Start with customer outcomes, not problems. It simplifies everything!
- Self-Study Course: 6-Month Subscription, $999/person
- 51 minutes of video + exercises
- Certification included.
THE VALUE FOUNDATION
THE VALUE STORIES
PRACTICE RUN
THE FINER POINTS
DEMO & CERTIFICATION
The Classroom
LEARN WHAT GOOD LOOKS LIKE FOR YOU!
- Personalized content and demo scenarios for your products.
- B2B and B2B2C examples that are relevant to your business.
- Breakout sessions and collaboration with team members.
Your Instructor
Demo & Sales Success
My top priority is that you understand how to apply product demo best practices to your products and your target markets so that you win more with fewer demos. That's why we do it together in the classroom and certify your skills right there. That way you won't have to figure it out on your own after the training.
One Framework
ALL DISCIPLINES. COMPLETE ALIGNMENT!
That's the whole point of our Customer Outcome Framework. To keep all customer-facing disciplines aligned to the goals and priorities of your customers so that everyone can do their part to eliminate the obstacles. For sales engineers and solution consultants, that means you're demonstrating the same outcomes, obstacles and solutions (instead of problems, features and benefits) that product marketing is using to fill the top of the sales funnel. Your knowledge of the buyers is the differentiation!