PRODUCT DEMO COURSE

Create a Greater Urgency to Buy!

November 12, 2020

Noon – 3:00 Eastern Time

$499 USD Per Person

Live Web Meeting

REGISTER

PRODUCT DEMO COURSE

Create a Greater Urgency to Buy!

November 12, 2020

Noon – 3:00 Eastern Time

$499 USD Per Person

Live Web Meeting

REGISTER
product demo course

Not the Reaction You Want!

“Thank you very much for your time today. That was interesting. We’ll be in touch.”

It doesn’t exactly scream enthusiasm for your products, and it’s the last thing you want to hear after a demo. In this product demo course, you’ll learn techniques for getting buyers energized about your products. You’ll deliver demos that bring the buyer’s vision of success to life so you can push the sales process to a close.

Create a Greater Urgency to Buy With Demos That…

  • Help buyers envision greater success with your products than they do with the competition.

  • Tell a differentiating value story and generate a high level of enthusiasm for your products.

  • Emphasize what the product “does for the buyer” (outcomes), not how the product works!

Product Demo Course Objective

Create a greater urgency to buy with product demos that tell a differentiating value story, even if your products aren’t unique from the competition.

Course Agenda

  • See a real-world example of a demo that tells a unique value story.
  • Why “day in the life” demos might be hurting your cause.
  • 5 discovery questions that help buyers sell themselves.
  • Creating your “outcome based” demo headline.
  • Defining your unique differentiation, even when you’re not that different.
  • Creating outcome-based scenarios that energize buyers.
  • Storytelling techniques that give your demos greater impact.
  • Demo mechanics for keeping your audience engaged, even if you can’t see them.
product demo course

Course Takeaways

  • Demo Template – Break your demo into spoon-size bites so that even the most complex products look simple.
  • Scenario Structure – Scenarios that are conducive to value storytelling vs. a technical deep-dive.
  • Techniques for Web Meetings – Techniques that keep buyers engaged, even when their video cameras are off.
  • Questions & Objections – Techniques for keeping your responses focused on high-value business outcomes.

Benefits

  1. Greater credibility.
  2. Shorter demos.
  3. Shorter sales cycles.
  4. Greater differentiation.
  5. More wins.
REGISTER