Solutions marketing in its most basic form is the positioning of one or more products together that solve bigger problems than any one product can solve on its own. Portfolio marketing takes that concept up a notch or two. The Playbook: If your solutions marketing managers are going to do the legwork to determine how to best position existing products to the current needs of a vertical market, why not use that same market intelligence to drive your portfolio strategy in product management? Portfolio marketing gives you one team of market experts that drive two strategic activities — product/portfolio planning and solution marketing/sales enablement.