Nothing brings your momentum to a screeching halt faster than competing and constantly changing product priorities. Opportunities & Priorities is a product strategy course for B2B that helps your organization accelerate short-term revenue and longer-term growth by learning how to align your product, marketing and sales and priorities to the business outcomes of your target customers. It’s a surefire way to keep your priorities in sync with the market.
When you complete this course, you’ll able to articulate your product strategy and releases plans in value terms. You’ll eliminate competing and constantly changing priorities across product teams with greater collaboration and you’ll learn how to quantify product, marketing and sales initiatives that reflect what your target customers value most.