ON-DEMAND COURSES & CERTIFICATION
A More Engaging Experience Than Live (Lecture Only) Courses From Our Competitors!
Get Certified on Unique B2B Product Management & Product Marketing Skills
Learning Product Management & Marketing Has Never Been Easier
Your On-Demand Learning Experience!
- Engaging video instruction with B2B examples.
- Hands-on exercises for your products and your markets.
- A simple UI that guides you through the curriculum.
- 14 lessons that cover the full spectrum of product management, product marketing & sales enablement.
- Templates and worksheets with B2B examples to model your content.
- Certification included with all subscriptions.
Introduction to Outcome-Based Product Management & Product Marketing
MARKETS & CUSTOMER GOALS
LESSON 1: Basic Market Segmentation
LESSON 2: Creating Outcome-Based Personas
LESSON 3: Creating Top-Down Business Requirements
LESSON 4: Situational Competitive Analysis
LESSON 5: Portfolio Strengths & Weaknesses
OPPORTUNITIES & PRIORITIES
LESSON 6: Implementing an Outcome-Based Product Enhancement Process
LESSON 7: Identify Short & Long-Term Market Opportunities
LESSON 8: Quantify, Compare & Prioritize Opportunities
LESSON 9: Create Portfolio & Product Roadmaps
LESSON 10: Create a Product Marketing Roadmap
LESSON 11: Update Market Positioning
BUILD & DELIVER
LESSON 12: Build & Deliver Best Practices
MARKET & SELL
LESSON 13: Create Product/Solution Positioning
LESSON 14: Create Marketing & Sales Tools
CERTIFICATION EXAM: Included with your training
Learning Product Management & Marketing Has Never Been Easier
Your On-Demand Learning Experience!
- Engaging video instruction with B2B examples.
- A simple UI that guides you through the curriculum.
- 14 lessons that cover the full spectrum of product management, product marketing & sales enablement.
- Templates and worksheets with B2B examples to model your content.
- Certification included with all subscriptions.
Take Courses With Your Team or Learn on Your Own!
Be the Trainer!
We Supply the Content.
You Supply the Leadership!
Enroll your teammates.
Schedule 1-2 hour time slots.
You drive the videos, exercises & readouts.
Start a Lesson Club!
It’s Just Like a Book Club…
But You’re Learning Together!
Enroll your teammates.
Create “the club” meeting schedule.
Lead the discussions & action items.
Lead by Example!
Best Practices that Simplify.
High-Fidelity Content & Context!
Enroll in a 1, 3 or 6-month plan.
Take the lessons & do the exercises.
Showcase new best practices & artifacts.
Enrollment Plans
3-Month Plan
- IDEAL IF… you’ve been asked to lead a project with a short timeline. Add personal coaching hours for faster results.
- 14 lessons. Unlimited access for 3 months.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
1-Month Plan
- IDEAL IF…you’re looking for an immediate boost to your skills and want to get CERTIFIED.
- 14 lessons. Unlimited access for 1 month.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
6-Month Plan
- IDEAL FOR…learning advanced skills “in the flow of work” over a long project. Add personal coaching hours for faster results.
- 14 lessons. Unlimited access for 6 months.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
What Customers Are Saying!
I took John’s self-paced Portfolio Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any business owner, product manager, portfolio owner, or anyone else that needs to understand how to bring products to market.
Kate Pichelman, Product Manager at Gensler“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”
Charan Valluri, Product Analyst at Optum“I’ve established a framework that helps our Product Leaders consider sales and customer outcomes in ways that are more portfolio-driven. It helps create value boundaries around products as well. It’s great to see practical training around these principles throughout the Proficientz curriculum!
Sarah Ratcliffe, VP of Product Management - Agency/Broker Solutions at Applied Systems“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”
“These on-demand lessons greatly help to reinforce and expand on the core concepts in the Proficientz framework. I continue to revisit them as these techniques continue to bring focus to some of Ascension’s most strategic product management work.”
Damon Williams, Sr. Director of Product Management at Ascension HealthThe Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.
Louis Chesney“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”
Neil Pearson, Head of of Product Management at Edge TechnologiesWhat Makes Product Management University the Best On-Demand Courses in the Industry?
It’s not a “one-and-done” program. Take the lessons as many times as you like during your subscription.
You’ll learn unique B2B skills for product management, product marketing and sales enablement.
You’ll know what good looks like for you with hands-on lessons and paint-by-numbers templates.
Accelerate your time-to-value with optional 1:1 or team coaching.
You’ll get certified on skills that set you apart from other product managers & product marketers.
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”
ON-DEMAND COURSES & CERTIFICATION FAQs
Yes. It’s easy to do. Just log into your account at any time, change your subscription and pay the difference.
Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.
We hope you do. Just log into your account and change your subscription.
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