On-Demand Courses2021-09-23T16:15:45-04:00

ON-DEMAND COURSES & CERTIFICATION

A More Engaging Experience Than Live (Lecture Only) Courses From Our Competitors!

Get Certified on Unique B2B Product Management & Product Marketing Skills

Get Started

Learning Product Management & Marketing Has Never Been Easier

online product management courses

Your On-Demand Learning Experience!

  • Engaging video instruction with B2B examples.
  • Hands-on exercises for your products and your markets.
  • A simple UI that guides you through the curriculum.
  • 14 lessons that cover the full spectrum of product management, product marketing & sales enablement.
  • Templates and worksheets with B2B examples to model your content.
  • Certification included with all subscriptions.

Introduction to Outcome-Based Product Management & Product Marketing

MARKETS & CUSTOMER GOALS

LESSON 1: Basic Market Segmentation

LESSON 2: Creating Outcome-Based Personas

LESSON 3: Creating Top-Down Business Requirements

LESSON 4: Situational Competitive Analysis

LESSON 5: Portfolio Strengths & Weaknesses

OPPORTUNITIES & PRIORITIES

LESSON 6: Implementing an Outcome-Based Product Enhancement Process

LESSON 7: Identify Short & Long-Term Market Opportunities

LESSON 8: Quantify, Compare & Prioritize Opportunities

LESSON 9: Create Portfolio & Product Roadmaps

LESSON 10: Create a Product Marketing Roadmap

LESSON 11: Update Market Positioning

BUILD & DELIVER

LESSON 12: Build & Deliver Best Practices

MARKET & SELL

LESSON 13: Create Product/Solution Positioning

LESSON 14: Create Marketing & Sales Tools

CERTIFICATION EXAM: Included with your training

Learning Product Management & Marketing Has Never Been Easier

on-demand courses & certification

Your On-Demand Learning Experience!

  • Engaging video instruction with B2B examples.
  • A simple UI that guides you through the curriculum.
  • 14 lessons that cover the full spectrum of product management, product marketing & sales enablement.
  • Templates and worksheets with B2B examples to model your content.
  • Certification included with all subscriptions.
ENROLL NOW

ENROLLMENT PLANS

3-Month Plan

$1,999PER PERSON
  • IDEAL IF… you’ve been asked to lead a project with a short timeline. Add personal coaching hours for faster results.
  • 14 lessons. Unlimited access for 3 months.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

1-Month Plan

$999PER PERSON
  • IDEAL IF…you’re looking for an immediate boost to your skills and want to get CERTIFIED.
  • 14 lessons. Unlimited access for 1 month.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

6-Month Plan

$2,999PER PERSON
  • IDEAL FOR…learning advanced skills “in the flow of work” over a long project. Add personal coaching hours for faster results.
  • 14 lessons. Unlimited access for 6 months.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

WHAT CUSTOMERS ARE SAYING

I took John’s self-paced Portfolio Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any business owner, product manager, portfolio owner, or anyone else that needs to understand how to bring products to market.

online product management training testimonialKate Pichelman, Product Manager at Gensler

“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”

Charan Valluri, Product Analyst at Optum

“I’ve established a framework that helps our Product Leaders consider sales and customer outcomes in ways that are more portfolio-driven. It helps create value boundaries around products as well. It’s great to see practical training around these principles throughout the Proficientz curriculum!

Sarah Ratcliffe, VP of Product Management - Agency/Broker Solutions at Applied Systems

“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”

Syed Razvi, Product Manager at PossibleNow

“These on-demand lessons greatly help to reinforce and expand on the core concepts in the Proficientz framework. I continue to revisit them as these techniques continue to bring focus to some of Ascension’s most strategic product management work.”

Damon Williams, Sr. Director of Product Management at Ascension Health

The Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.

Louis Chesney

“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”

Neil Pearson, Head of of Product Management at Edge Technologies

What Makes Product Management University the Best On-Demand Courses in the Industry?

  • It’s not a “one-and-done” program. Take the lessons as many times as you like during your subscription.

  • You’ll learn unique B2B skills for product management, product marketing and sales enablement.

  • You’ll know what good looks like for you with hands-on lessons and paint-by-numbers templates.

  • Accelerate your time-to-value with optional 1:1 or team coaching.

  • You’ll get certified on skills that set you apart from other product managers & product marketers.

on-demand courses & certification

Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

Get the Report

ON-DEMAND COURSES & CERTIFICATION FAQs

Can I change the length of my subscription later?2021-05-11T11:32:22-04:00

Yes. It’s easy to do. Just log into your account at any time, change your subscription and pay the difference.

Does Proficientz offer support if we want to review artifacts and make sure we’re using the material correctly?2019-04-08T17:55:32-04:00

Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.

What if I want access to the course materials beyond my subscription?2021-05-11T11:30:46-04:00

We hope you do. Just log into your account and change your subscription.

What payment methods do you accept?2019-04-08T17:56:57-04:00

American Express, Visa, Master Card and Discover.

View/Download On-Demand Course Guide