Online Training2020-09-25T13:41:30-04:00
online product management course


Grow Your Company and Climb the Career Ladder Faster With Advanced B2B Skills!

Sample Our Lessons for Free

Climb the Career Ladder Faster With Specialized “Portfolio Management & Marketing” Skills for B2B

  • Learn how to uncover and solve bigger problems with greater strategic value.

  • Learn how to create can’t-miss value targets for products, marketing and sales using customer outcomes!

  • Learn how to increase the average sale by telling your value story in the customer’s voice.

  • Simplify everything with best practices for customer success (outside-in) vs. product success (inside-out).

  • Get certified on portfolio product management & marketing skills that make you a standout talent!

advanced product management certification


3-Month Plan

  • IDEAL IF… you’ve been asked to lead a project with a short timeline. Add personal coaching hours for faster results.
  • 13 lessons. Unlimited access for 3 months.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

1-Month Plan

  • IDEAL IF…you’re looking for an immediate boost to your skills and want to get CERTIFIED.
  • 13 lessons. Unlimited access for 1 month.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

6-Month Plan

  • IDEAL FOR…learning advanced skills “in the flow of work” over a long project. Add personal coaching hours for faster results.
  • 13 lessons. Unlimited access for 6 months.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification


“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”

Syed Razvi, Product Manager at PossibleNow

“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”

Charan Valluri, Product Analyst at Optum

The Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.

Louis Chesney

“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”

Neil Pearson, Head of of Product Management at Edge Technologies

“Product Management University On-Demand is ideal because It allows us to learn exactly what we need at the time we need it. The video instruction, examples and templates make it easy for us to implement product management best practices incrementally and get buy-in across the organization at a pace that’s digestible for everyone. The integration of the training and templates into the Proficientz Framework makes everything really simple.”

Anne Kimsey, Vice President of Product Management at Revegy

“The most valuable thing about the on-demand training besides the anytime refresher courses, is the integration into the Proficientz Framework. It’s just like the training we’ve done onsite. The instructional videos are just as good as the classroom training with the same great examples and templates to follow.”

Cheryl Johnston, Director of Product Management at Datacolor


product management training - market analysis

Target Markets & Customer Goals Lessons

In this section, you’ll be able to create “can’t-miss” value targets for product teams, marketing and sales by understanding your target customers through the lens of what they do versus the distortion that can occur when you see them through the lens of what you do.

Lesson 1 Intro: Market Segmentation

EXPECTED OUTCOME: Consistency! You’ll define your market segments consistently across product teams, marketing and sales. The result is fewer competing agendas that constantly change.

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Lesson 2 Intro: Outcome-Based Personas

EXPECTED OUTCOME: You’ll know how your target customers define and quantify success at all levels of the organization and the biggest obstacles standing in their way. Executives, department heads and users.

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product management strategy

Market Opportunities & Strategic Priorities Lessons

In this section, you’ll learn how to create strategies, plans and priorities that stick because product, marketing and sales priorities are aligned to the highest-value customer outcomes.

Lesson 7 Intro: Quantify, Compare & Prioritize

EXPECTED OUTCOME: You’ll be able to use simple scorecards to objectively value all opportunities for product management and product marketing.

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Lesson 8 Intro: Value-Themed Roadmaps

EXPECTED OUTCOME: When people ask, “What’s on the roadmap?” or “What’s in the next release?” you’ll be able to answer those questions in value-speak without mentioning features if you so choose.

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Lesson 9 Intro: Product Marketing Roadmaps

EXPECTED OUTCOME: You’ll fence the salesforce into the most lucrative markets and give them the tools to find the low-hanging fruit and close more deals!

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product management training

Build & Deliver Lessons

In this section you’ll learn 10 best practices for more precise execution in design, development and go-to-market with fewer stops and starts.

Lesson 11 Intro: Build & Deliver Best Practices

EXPECTED OUTCOME: Product design and development stay on track with fewer issues because the value targets (customer outcomes) are crystal clear.

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product marketing & sales enablement course

Market & Sell Lessons

In this section, you’ll be able to generate more revenue from existing solutions by convincing target customers they’ll have more success with your solutions than they will the competition!

Lesson 12 Intro: Product Positioning

EXPECTED OUTCOME: The value of your products will be easier for buyers to understand, and therefore, easier to buy. Your positioning isn’t about what the product does, it’s about what it does to make the customer more successful!

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Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

Get the Report


Can I change the length of my subscription later?2019-04-09T16:40:03-04:00

Yes. You may add time to your subscription at any point and simply pay the difference. Please contact us to extend your subscription.

Does Proficientz offer support if we want to review artifacts and make sure we’re using the material correctly?2019-04-08T17:55:32-04:00

Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.

What if I want access to the course materials for longer than a year?2019-04-08T17:56:20-04:00

We hope you do. You can simply subscribe for another period after your initial subscription expires.

What payment methods do you accept?2019-04-08T17:56:57-04:00

American Express, Visa, Master Card and Discover.

View/Download On-Demand Course Guide