Product value is the last layer of your value story.
Marketing & Sales Tools
MARKETING & SALES TOOLS
Mobilize your value story across marketing & sales/channels.
WHAT CUSTOMERS ARE SAYING
I took John’s self-paced Portfolio Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any business owner, product manager, portfolio owner, or anyone else that needs to understand how to bring products to market.
Kate Pichelman, Product Manager at Gensler
“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”
Syed Razvi, Product Manager at PossibleNow
“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”
Charan Valluri, Product Analyst at Optum
The Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.
“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”
Neil Pearson, Head of of Product Management at Edge Technologies
“Product Management University On-Demand is ideal because It allows us to learn exactly what we need at the time we need it. The video instruction, examples and templates make it easy for us to implement product management best practices incrementally and get buy-in across the organization at a pace that’s digestible for everyone. The integration of the training and templates into the Proficientz Framework makes everything really simple.”
Anne Kimsey, Vice President of Product Management at Revegy
“The most valuable thing about the on-demand training besides the anytime refresher courses, is the integration into the Proficientz Framework. It’s just like the training we’ve done onsite. The instructional videos are just as good as the classroom training with the same great examples and templates to follow.”
Cheryl Johnston, Director of Product Management at Datacolor
What Makes Proficientz the Best Online Product Management Courses in the Industry?
It’s not a “one-and-done” program. Take the lessons as many times as you like during your subscription.
You’ll learn unique B2B skills for product management, product marketing and sales enablement.
You’ll know what good looks like for you with hands-on lessons and paint-by-numbers templates.
Accelerate your time-to-value with optional 1:1 or team coaching.
You’ll get certified on skills that set you apart from other product managers & product marketers.
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”