ONLINE PRODUCT MANAGEMENT COURSES & CERTIFICATION
Learn Unique B2B Skills “At the Point of Need” and See Immediate Results!
Make Learning Part of Your Everyday Job and Grow Your Career Faster!
When you learn new skills in small doses at the exact time you need them, they not only stick with you for good, they immediately make you better at your job. 13 lessons that take you from market analysis through launch, complete with B2B examples, hands-on exercises, and templates. Available wherever and whenever you need them!
Advance Your Career With Specialized “Portfolio Management & Marketing” Skills for B2B
Learn how to uncover and solve bigger problems with greater strategic value.
Learn how to create can’t-miss value targets for products, marketing and sales using customer outcomes!
Learn how to increase the average sale by telling your value story in the customer’s voice.
Simplify everything with best practices for customer success (outside-in) vs. product success (inside-out).
Get certified on portfolio product management & marketing practices and be the no-brainer hire!
SUBSCRIPTION PLANS
3-Month Plan
- IDEAL IF… you’ve been asked to take your game up a notch a lead a project with a short timeline.
- 13 lessons. Unlimited access for 3 months.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
1-Month Plan
- IDEAL IF…you’re looking for an immediate boost to your skills and resume.
- 13 lessons. Unlimited access for 1 month.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
1-Year Plan
- IDEAL FOR…learning advanced skills “in the flow of work” over a long project.
- 13 lessons. Unlimited access for 1 year.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
WHAT CUSTOMERS ARE SAYING
“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”
“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”
Charan Valluri, Product Analyst at OptumThe Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.
Louis Chesney“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”
Neil Pearson, Head of of Product Management at Edge Technologies“Product Management University On-Demand is ideal because It allows us to learn exactly what we need at the time we need it. The video instruction, examples and templates make it easy for us to implement product management best practices incrementally and get buy-in across the organization at a pace that’s digestible for everyone. The integration of the training and templates into the Proficientz Framework makes everything really simple.”
Anne Kimsey, Vice President of Product Management at Revegy“The most valuable thing about the on-demand training besides the anytime refresher courses, is the integration into the Proficientz Framework. It’s just like the training we’ve done onsite. The instructional videos are just as good as the classroom training with the same great examples and templates to follow.”
Cheryl Johnston, Director of Product Management at DatacolorSAMPLE OUR ONLINE PRODUCT MANAGEMENT COURSES FOR FREE!
Target Markets & Customer Goals Lessons
In this section, you’ll be able to create “can’t-miss” value targets for product teams, marketing and sales by understanding your target customers through the lens of what they do versus the distortion that can occur when you see them through the lens of what you do.
Lesson 1 Intro: Market Segmentation
EXPECTED OUTCOME: Consistency! You’ll define your market segments consistently across product teams, marketing and sales. The result is fewer competing agendas that constantly change.
Lesson 2 Intro: Outcome-Based Personas
EXPECTED OUTCOME: You’ll know how your target customers define and quantify success at all levels of the organization and the biggest obstacles standing in their way. Executives, department heads and users.
Lesson 3 Intro: Outcome-Based Requirements
EXPECTED OUTCOME: You’ll know exactly what good business requirements look like including the structure, content and context. You’ll learn how to use them as your “value platform” so that all product, marketing and sales initiatives are aimed customer outcomes with strategic impact.
Lesson 4 Intro: Situational Competitive Analysis
EXPECTED OUTCOME: Product, marketing and sales teams will be able to understand and communicate your competitive strengths and weaknesses in value terms (features not required) so that you don’t get caught in an endless game of feature poker with the competition.
Lesson 5 Intro: Portfolio S.W.O.T.
EXPECTED OUTCOME: You’ll know which market segments value your portfolio the most and the least so that product teams, marketing and sales are always playing from a position of strength.
Market Opportunities & Strategic Priorities Lessons
In this section, you’ll learn how to create strategies, plans and priorities that stick because product, marketing and sales priorities are aligned to the highest-value customer outcomes.
Lesson 6 Intro: Market Opportunities
EXPECTED OUTCOME: No subjective or emotional decisions! You’ll be able to quantify the value of product, marketing and sales priorities based on value to the customer and your organization.
Lesson 7 Intro: Quantify, Compare & Prioritize
EXPECTED OUTCOME: You’ll be able to use simple scorecards to objectively value all opportunities for product management and product marketing.
Lesson 8 Intro: Value-Themed Roadmaps
EXPECTED OUTCOME: When people ask, “What’s on the roadmap?” or “What’s in the next release?” you’ll be able to answer those questions in value-speak without mentioning features if you so choose.
Lesson 9 Intro: Product Marketing Roadmaps
EXPECTED OUTCOME: You’ll fence the salesforce into the most lucrative markets and give them the tools to find the low-hanging fruit and close more deals!
Lesson 10 Intro: Market & Portfolio Positioning
EXPECTED OUTCOME: You’ll be able to create and communicate a portfolio value story that appeals to decision-makers because it’s spoken in their voice.
Build & Deliver Lessons
In this section you’ll learn 10 best practices for more precise execution in design, development and go-to-market with fewer stops and starts.
Lesson 11 Intro: Build & Deliver Best Practices
EXPECTED OUTCOME: Product design and development stay on track with fewer issues because the value targets (customer outcomes) are crystal clear.
Market & Sell Lessons
In this section, you’ll be able to generate more revenue from existing solutions by convincing target customers they’ll have more success with your solutions than they will the competition!
Lesson 12 Intro: Product Positioning
EXPECTED OUTCOME: The value of your products will be easier for buyers to understand, and therefore, easier to buy. Your positioning isn’t about what the product does, it’s about what it does to make the customer more successful!
Lesson 13 Intro: Marketing & Sales Tools
EXPECTED OUTCOME: You’ll be able to create highly effective marketing materials and sales tools without creating any new content. It’s already done!
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”
ONLINE PRODUCT MANAGEMENT COURSE FAQs
Yes. You may add time to your subscription at any point and simply pay the difference. Please contact us to extend your subscription.
Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.
We hope you do. You can simply subscribe for another period after your initial subscription expires.
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