ONLINE PRODUCT MANAGEMENT COURSES & CERTIFICATION
Product Management, Product Marketing & Sales Enablement Courses
On-Demand Courses: The Best of Both Worlds
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Hands-On Training Anytime, Anywhere!
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Personal Coaching for Your Unique Circumstances.
SUBSCRIPTION PLANS
3-Month Plan
- IDEAL IF… you’ve been asked to lead a project with a short timeline. Add personal coaching hours for faster results.
- 13 lessons. Unlimited access for 3 months.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
1-Month Plan
- IDEAL IF…you’re looking for an immediate boost to your skills and want to get CERTIFIED.
- 13 lessons. Unlimited access for 1 month.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
6-Month Plan
- IDEAL FOR…learning advanced skills “in the flow of work” over a long project. Add personal coaching hours for faster results.
- 13 lessons. Unlimited access for 6 months.
- INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
Target Markets & Customer Goals
Uncover “can’t-miss” value targets for product teams, marketing and sales by understanding your target customers through the lens of what they do versus the lens of what you do.
LESSON 1
Market SegmentationMARKET SEGMENTATION
It’s the basis for every decision you make.
LESSON 2
Outcome-Based PersonasOUTCOME-BASED PERSONAS
How to make users quantifiably better at their job.
LESSON 3
Top-Down Business RequirementsBUSINESS REQUIREMENTS
Never miss the target for strategic value again.
LESSON 4
Situational Competitive AnalysisCOMPETITIVE ANALYSIS
Compare outcomes instead of products & features.
LESSON 5
Portfolio Strengths & WeaknessesPORTFOLIO S.W.O.T
Find the whitespace and play from a position of strength.
Market Opportunities & Strategic Priorities
Create strategies, plans and priorities that stick by aligning product, marketing and sales priorities to the highest-value customer outcomes.
LESSON 6
Market OpportunitiesMARKET OPPORTUNITIES
The candidate list for short & long term product investments.
LESSON 7
Quantify, Compare & PrioritizeQUANTIFY & PRIORITIZE
Highest ROI for product development + marketing & sales.
LESSON 8
Portfolio & Product RoadmapsROADMAPS
The destination (portfolio) and turn-by turn directions (products).
LESSON 9
Product Marketing RoadmapPRODUCT MARKETING ROADMAP
Fence sales into your most lucrative markets.
LESSON 10
Market PositioningMARKET POSITIONING
Position the strategic value of your portfolio.
Build & Deliver
Get 10 best practices for more precise execution in design, development and go-to-market with fewer stops and starts.
LESSON 11
Build & Deliver Best PracticesBUILD & DELIVER
Best practices for development & go-to-market execution.
Market & Sell
Generate more revenue from existing solutions by convincing target customers they’ll have more success with your solutions than they will the competition!
LESSON 12
Product/Solution PositioningPRODUCT POSITIONING
Product value is the last layer of your value story.
LESSON 13
Marketing & Sales ToolsMARKETING & SALES TOOLS
Mobilize your value story across marketing & sales/channels.
WHAT CUSTOMERS ARE SAYING
I took John’s self-paced Portfolio Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any business owner, product manager, portfolio owner, or anyone else that needs to understand how to bring products to market.
Kate Pichelman, Product Manager at Gensler“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”
“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”
Charan Valluri, Product Analyst at OptumThe Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.
Louis Chesney“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”
Neil Pearson, Head of of Product Management at Edge Technologies“Product Management University On-Demand is ideal because It allows us to learn exactly what we need at the time we need it. The video instruction, examples and templates make it easy for us to implement product management best practices incrementally and get buy-in across the organization at a pace that’s digestible for everyone. The integration of the training and templates into the Proficientz Framework makes everything really simple.”
Anne Kimsey, Vice President of Product Management at Revegy“The most valuable thing about the on-demand training besides the anytime refresher courses, is the integration into the Proficientz Framework. It’s just like the training we’ve done onsite. The instructional videos are just as good as the classroom training with the same great examples and templates to follow.”
Cheryl Johnston, Director of Product Management at DatacolorWhat Makes Proficientz the Best Online Product Management Courses in the Industry?
It’s not a “one-and-done” program. Take the lessons as many times as you like during your subscription.
You’ll learn unique B2B skills for product management, product marketing and sales enablement.
You’ll know what good looks like for you with hands-on lessons and paint-by-numbers templates.
Accelerate your time-to-value with optional 1:1 or team coaching.
You’ll get certified on skills that set you apart from other product managers & product marketers.
Does Product Management Training Really Help My Career?
In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…
“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”
ONLINE PRODUCT MANAGEMENT COURSE FAQs
Yes. You may add time to your subscription at any point and simply pay the difference. Please contact us to extend your subscription.
Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.
We hope you do. You can simply subscribe for another period after your initial subscription expires.
American Express, Visa, Master Card and Discover.