Online Training2021-01-12T10:58:18-05:00

ONLINE PRODUCT MANAGEMENT COURSES & CERTIFICATION

Product Management, Product Marketing & Sales Enablement Courses

On-Demand Courses: The Best of Both Worlds

  1. Hands-On Training Anytime, Anywhere!

  2. Personal Coaching for Your Unique Circumstances.

online product management course

SUBSCRIPTION PLANS

3-Month Plan

$1,999PER PERSON
  • IDEAL IF… you’ve been asked to lead a project with a short timeline. Add personal coaching hours for faster results.
  • 13 lessons. Unlimited access for 3 months.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

1-Month Plan

$999PER PERSON
  • IDEAL IF…you’re looking for an immediate boost to your skills and want to get CERTIFIED.
  • 13 lessons. Unlimited access for 1 month.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification

6-Month Plan

$2,999PER PERSON
  • IDEAL FOR…learning advanced skills “in the flow of work” over a long project. Add personal coaching hours for faster results.
  • 13 lessons. Unlimited access for 6 months.
  • INCLUDES: Video Instruction, B2B Examples, Hands-On Exercises, Templates and Certification
product management training - market analysis

Target Markets & Customer Goals

Uncover “can’t-miss” value targets for product teams, marketing and sales by understanding your target customers through the lens of what they do versus the lens of what you do.

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LESSON 1

Market Segmentation

MARKET SEGMENTATION

It’s the basis for every decision you make.

LESSON 2

Outcome-Based Personas

OUTCOME-BASED PERSONAS

How to make users quantifiably better at their job.

LESSON 3

Top-Down Business Requirements

BUSINESS REQUIREMENTS

Never miss the target for strategic value again.

LESSON 4

Situational Competitive Analysis

COMPETITIVE ANALYSIS

Compare outcomes instead of products & features.

LESSON 5

Portfolio Strengths & Weaknesses

PORTFOLIO S.W.O.T

Find the whitespace and play from a position of strength.

product management strategy

Market Opportunities & Strategic Priorities

Create strategies, plans and priorities that stick by aligning product, marketing and sales priorities to the highest-value customer outcomes.

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LESSON 6

Market Opportunities

MARKET OPPORTUNITIES

The candidate list for short & long term product investments.

LESSON 7

Quantify, Compare & Prioritize

QUANTIFY & PRIORITIZE

Highest ROI for product development + marketing & sales.

LESSON 8

Portfolio & Product Roadmaps

ROADMAPS

The destination (portfolio) and turn-by turn directions (products).

LESSON 9

Product Marketing Roadmap

PRODUCT MARKETING ROADMAP

Fence sales into your most lucrative markets.

LESSON 10

Market Positioning

MARKET POSITIONING

Position the strategic value of your portfolio.

product management training

Build & Deliver

Get 10 best practices for more precise execution in design, development and go-to-market with fewer stops and starts.

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LESSON 11

Build & Deliver Best Practices

BUILD & DELIVER

Best practices for development & go-to-market execution.

product marketing & sales enablement course

Market & Sell

Generate more revenue from existing solutions by convincing target customers they’ll have more success with your solutions than they will the competition!

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LESSON 12

Product/Solution Positioning

PRODUCT POSITIONING

Product value is the last layer of your value story.

LESSON 13

Marketing & Sales Tools

MARKETING & SALES TOOLS

Mobilize your value story across marketing & sales/channels.

WHAT CUSTOMERS ARE SAYING

I took John’s self-paced Portfolio Product Management training (and also purchased his book on Amazon) and loved it! The training is insightful, easy to understand, and a must-have foundation for any Product Manager. I highly recommend this training to any business owner, product manager, portfolio owner, or anyone else that needs to understand how to bring products to market.

online product management training testimonialKate Pichelman, Product Manager at Gensler

“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”

Syed Razvi, Product Manager at PossibleNow

“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”

Charan Valluri, Product Analyst at Optum

The Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.

Louis Chesney

“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”

Neil Pearson, Head of of Product Management at Edge Technologies

“Product Management University On-Demand is ideal because It allows us to learn exactly what we need at the time we need it. The video instruction, examples and templates make it easy for us to implement product management best practices incrementally and get buy-in across the organization at a pace that’s digestible for everyone. The integration of the training and templates into the Proficientz Framework makes everything really simple.”

Anne Kimsey, Vice President of Product Management at Revegy

“The most valuable thing about the on-demand training besides the anytime refresher courses, is the integration into the Proficientz Framework. It’s just like the training we’ve done onsite. The instructional videos are just as good as the classroom training with the same great examples and templates to follow.”

Cheryl Johnston, Director of Product Management at Datacolor

What Makes Proficientz the Best Online Product Management Courses in the Industry?

  • It’s not a “one-and-done” program. Take the lessons as many times as you like during your subscription.

  • You’ll learn unique B2B skills for product management, product marketing and sales enablement.

  • You’ll know what good looks like for you with hands-on lessons and paint-by-numbers templates.

  • Accelerate your time-to-value with optional 1:1 or team coaching.

  • You’ll get certified on skills that set you apart from other product managers & product marketers.

advanced product management certification

Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

Get the Report

ONLINE PRODUCT MANAGEMENT COURSE FAQs

Can I change the length of my subscription later?2019-04-09T16:40:03-04:00

Yes. You may add time to your subscription at any point and simply pay the difference. Please contact us to extend your subscription.

Does Proficientz offer support if we want to review artifacts and make sure we’re using the material correctly?2019-04-08T17:55:32-04:00

Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.

What if I want access to the course materials for longer than a year?2019-04-08T17:56:20-04:00

We hope you do. You can simply subscribe for another period after your initial subscription expires.

What payment methods do you accept?2019-04-08T17:56:57-04:00

American Express, Visa, Master Card and Discover.

View/Download On-Demand Course Guide