Online Training2020-05-18T14:43:32-04:00
online product management course


Your Personal Product Management Trainer. Anytime, Anywhere!

Learn “Solutions” Product Management and Eliminate 3 Obstacles to Delivering Greater Value 

  1. You see customers through the lens of your products, not the lens of their business (it’s easy to do)!
  2. You’re too focused on customer problems and not focused enough on customer outcomes (it’s what you were taught).
  3. Product Management & Product Marketing are structured for product success (inside-out) versus customer success (outside-in).

ENROLL TODAY and Acquire Specialty Skills for Delivering “B2B Solutions” With Strategic Customer Value!


3-Month Subscription

  • IDEAL IF… you’re taking steps to advance your career outside of your primary job.
  • 13 lessons. Unlimited access for 3 months.
  • INCLUDES: Video Instruction, Hands-On Exercises for Your Products, Templates, Certification Exam

1-Month Subscription

  • IDEAL IF…you want to fast track your career with specialty “B2B solutions” skills & certification.
  • 13 lessons. Unlimited access for 1 month.
  • INCLUDES: Video Instruction, Hands-On Exercises for Your Products, Templates, Certification Exam

1-Year Subscription

  • IDEAL FOR…learning and applying new skills as you need them over a long project.
  • 13 lessons. Unlimited access for 1 year.
  • INCLUDES: Video Instruction, Hands-On Exercises for Your Products, Templates, Certification Exam


“The most valuable part of the training was the end-end scope of the training from identifying the target markets through to the execution. It’s easier to connect the dots. I personally liked the Product and Portfolio roadmapping exercise.”

Syed Razvi, Product Manager at PossibleNow

“Thank you so much for the amazing training and material delivered as part of this program. It was indeed very helpful and exciting to gain the insights from industry leader and expert like you. Thanks again and I would really look forward to advice from you on the next steps and how to keep my career growing in this field.”

Charan Valluri, Product Analyst at Optum

The Proficientz Framework teaches you how to deliver customer-driven solutions for B2B. The on-demand training is fantastic, just like being in a classroom and working from B2B examples, enabling you to apply what you’ve learned to real-world scenarios. I appreciate the customer-outcome approach to product management as opposed to the problem focus. It’s a unique way to do things that simplify how you manage and market solutions in B2B.

Louis Chesney

“The videos are flawless. Product Management University On-Demand is perfect for where we are right now. It lets us learn and implement at our own pace. The subscription model is great because we don’t have to worry about going through the lessons more than once if needed. The integration of the training lessons and templates into each activity in the Proficientz Framework makes the user experience really simple.”

Neil Pearson, Head of of Product Management at Edge Technologies

“Product Management University On-Demand is ideal because It allows us to learn exactly what we need at the time we need it. The video instruction, examples and templates make it easy for us to implement product management best practices incrementally and get buy-in across the organization at a pace that’s digestible for everyone. The integration of the training and templates into the Proficientz Framework makes everything really simple.”

Anne Kimsey, Vice President of Product Management at Revegy

“The most valuable thing about the on-demand training besides the anytime refresher courses, is the integration into the Proficientz Framework. It’s just like the training we’ve done onsite. The instructional videos are just as good as the classroom training with the same great examples and templates to follow.”

Cheryl Johnston, Director of Product Management at Datacolor


online product management course

Target Markets & Customer Goals Lessons

In this section, you’ll learn how to understand the market and your target customers without the distortion that can occur when you see everything through the lens of your products. That “clean” perspective means your products, marketing messages and sales dialogues never miss the value target.

Lesson 1 Intro: Market Segmentation

Who are your target customers? It’s the first and most important question you’ll answer because it’s the basis for every key decision. Watch the intro video for more on segmentation. Hint: In B2B, personas are important but they’re not market segments!

Enroll Now

Lesson 2 Intro: Outcome-Based Personas

If you’re going to help customers get quantifiably better at doing things that are valuable to their business, it’s critical to understand how they define and measure success. Watch the intro video to learn more about outcome-based personas.

Enroll Now

Lesson 3 Intro: Outcome-Based Requirements

What do good business requirements look like? They’re a true representation of how your target customers see themselves, from the C-suite to the people in the trenches. Watch the intro video for a fresh perspective on business requirements that make everything easier.

Enroll Now

Lesson 4 Intro: Situational Competitive Analysis

Feature comparisons don’t highlight your competitive strengths and weaknesses in value terms! Watch the intro video to see how situational competitive differentiation looks from the customer’s perspective.

Enroll Now

Lesson 5 Intro: Portfolio S.W.O.T.

You always want to play from a position of strength so that you’re consistently leading the organization into the most lucrative markets. Watch the intro video to see why portfolio SWOT is more beneficial than product SWOT in B2B.

Enroll Now
online product management course

Market Opportunities & Strategic Priorities Lessons

In this section, you’ll learn how to align your product, marketing and sales priorities to the highest value customer priorities so that you’re generating more short-term revenue from existing solutions and building new solutions that help you grow faster.

Lesson 6 Intro: Market Opportunities

The best opportunities are usually the ones that deliver the most quantifiable value to the customer. Watch the intro video to see how a value-based candidate list simplifies priority decisions.

Enroll Now

Lesson 7 Intro: Quantify, Compare & Prioritize

When customer outcomes are the starting point, your priorities pretty much define themselves. Watch the intro video to see the impact on competing and constantly changing priorities.

Enroll Now

Lesson 8 Intro: Value-Themed Roadmaps

When people ask, “What’s on the roadmap?” or “What’s in the next release?” you’ll be able to answer those questions without mentioning features. That’s up to you! Watch the intro video to see why.

Enroll Now

Lesson 9 Intro: Product Marketing Roadmaps

If you can fence the salesforce into the most lucrative markets and give them the tools to sell “solutions,” they’ll close more deals! Watch the intro video to see how you can help sales find the low-hanging fruit.

Enroll Now

Lesson 10 Intro: Market & Portfolio Positioning

There has to be something in it for the decision-makers too! Watch the intro video to see how portfolio positioning brings the decision makers’ vision to life.

Enroll Now
online product management course

Build & Deliver Lessons

In this section you’ll learn 10 best practices for development and go-to-market execution that yield better results with less effort.

Lesson 11 Intro: Build & Deliver Best Practices

It’s true! The devil is in the details, but there’s less devil when the targets you’re aiming for leave nothing to question. Watch the intro video for the keys to improving execution.

Enroll Now
online product management course

Market & Sell Lessons

In this section, you’ll learn how to complete the customer’s version of your value story with product value points that support your strategic market/portfolio positioning. More revenue from existing products is the name of the game!

Lesson 12 Intro: Product Positioning

It’s not what the product does, it’s what the customer can do with the product to be more successful. Watch the intro video for insights on creating the customer’s version of your value story. Easier to understand, easier to buy!

Enroll Now

Lesson 13 Intro: Marketing & Sales Tools

The hard part, creating the content, is already done! Watch the intro video to see how lessons 1, 2 and 3 make this part easier than it has ever been.

Enroll Now

Does Product Management Training Really Help My Career?

In the 2020 State of Product Leadership (SOPL) report published by Pendo, finding #1 reveals…

“Those with an advanced training in product management have achieved higher levels of seniority in their careers.”

Get the Report


Can I change the length of my subscription later?2019-04-09T16:40:03-04:00

Yes. You may add time to your subscription at any point and simply pay the difference. Please contact us to extend your subscription.

Does Proficientz offer support if we want to review artifacts and make sure we’re using the material correctly?2019-04-08T17:55:32-04:00

Yes, you can add remote consulting hours when you initially enroll or you can contact us later and we’ll add them to your subscription.

What if I want access to the course materials for longer than a year?2019-04-08T17:56:20-04:00

We hope you do. You can simply subscribe for another period after your initial subscription expires.

What payment methods do you accept?2019-04-08T17:56:57-04:00

American Express, Visa, Master Card and Discover.