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New Book From Proficientz Turns Traditional Product Management Upside Down

Atlanta Firm Publishes 25 Best Practices for B2B Product Management, Challenges User-Centric Product Focus ATLANTA, GA – May 6, 2015 — It’s not that John Mansour doesn’t think building products for users is important. He’s just seen too many business-to-business (B2B) organizations practicing consumer product management — where the focus of uncovering and meeting needs rarely goes beyond a product’s users. […]

May 4th, 2015|

Proficientz Announces Fifth Generation Framework For B2B Product Management & Marketing

Greater Focus on Target-Customer Goals Simplifies Processes and Improves Value of Solutions Atlanta, GA – June 11, 2014 – When the goals of your target customers are the focal point, everything is easier.  Proficientz, Inc., a product management & marketing training firm, today announced the release of its fifth generation framework for B2B product management.  [...]

June 11th, 2014|

Proficientz Publishes New White Paper on B2B Product Management

The Mission of B2B Product Management – Your Organization’s Success is Riding On It! Atlanta, GA – November 4, 2013 – Proficientz, Inc., a product management training firm for B2B organizations, announced a new white paper today, The Mission of B2B Product Management – Your Organization’s Success is Riding On It! The white paper offers a compelling new perspective on two distinct approaches to product management & marketing in B2B organizations and the impact of each on the success of the organization. […]

October 31st, 2013|

Proficientz Announces Free Product Portfolio Management & Marketing Certification For B2B

Certifies Skills Unique to Managing and Marketing a Portfolio of B2B Products and Services Atlanta, GA – June 20, 2013 – Proficientz, Inc.,a product portfolio management training firm for B2B organizations, announced today that its certification is now available at no cost. The Portfolio Management & Marketing Certification is the only certification that validates skills and knowledge of best practices specific to a portfolio of B2B and B2B2C products and services. […]

June 20th, 2013|

ZIGZAG Marketing Changes Its Name to Proficientz

Re-branding Underscores Exclusive Focus on Product Portfolio Management Atlanta, GA – April 5, 2011 – ZIGZAG Marketing, Inc., a product management training and consulting firm, announced today that it has changed its name to Proficientz as part of a re-branding initiative that underscores a shift in direction to focus exclusively on product portfolio management and marketing for B2B product and service organizations.  As part of the rebranding, Proficientz also launched its portfolio management framework to signify best practices for managing and marketing product portfolios to help organizations close the gap between their revenue and profitability goals and the management and marketing of their products and services.   […]

April 5th, 2011|
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