Your odds of missing the mark go way up when you see the market through the lens of your products! Markets & Customer Goals is a business requirements course for B2B where you’ll learn how to uncover and document outcome-based business requirements that reflect how your target customers see themselves — their business goals, priorities and the biggest obstacles impeding their success.
You’ll learn how to identify key success metrics so that your products and marketing messages never miss the value target, from the executive suite (strategic) all the way down to the job tasks in the trenches (tactical).
You’ll be able to communicate clear answers to the WHO, WHAT & WHY questions before anyone even asks.
This course is the prerequisite for all other Proficientz courses.