Manufacturing Product Portfolio Management

Manufacturing Product Management Training

Parts Catalog or Solution Provider?

Winning the Battle on Product Specs Isn’t Solving Customer Problems!

Your customers face significant business challenges that impact their growth and profitability. They just want solutions that remove obstacles to their success.

But you and your competitors are in an arms race to see who can create products with the highest specs. From the customer’s perspective, it might be the least important thing you can do, especially if you’re in a commodity business.

“Stop worrying so much about new products and just make the products we have work better together.”  If you’ve heard this from your customers, your channel partners and your salespeople, take heed and get on the product portfolio management bandwagon. Product Portfolio Management is the new B2B product management and marketing for manufacturing.

Choose the training program that’s best suited to your situation and learn how to do manufacturing product portfolio management & marketing to deliver higher-value solutions and accelerate your growth. Don’t need training yet? Check out our Product Management Consulting Services if you need help planning your implementation.

Product Portfolio Management Training That Eliminates Your Biggest Obstacles to Growth!

Product Management Has More Technical Expertise Than Market Expertise

Learn How To Do Basic Product Management & Marketing for B2B

Ideal if...

You're just getting started and/or most of your product managers are technical.
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We’re Marketing & Selling Tactical Products Instead of High-Value Business Solutions

Learn How To Position, Market & Sell Solutions to Decision-Makers

Ideal if...

Your salespeople are engaging too often with users and not enough with decision-makers.
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We Have Too Many Products For Too Many Markets and Too Many Competing Priorities

Learn How To Manage & Market Your Portfolio Strategically for Growth

Ideal if...

Your portfolio has grown and the constantly competing priorities have brought progress to a screeching halt!
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Our Agile Product Teams Haven’t Evolved Beyond Incremental Enhancements

Learn How To Deliver High-Value Solutions in an Agile Environment

Ideal if...

You're good at user stories but not so good at uncovering the next big problem to solve.
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Why Choose Proficientz?

  • Relevance – The Training is All About You
    Your markets. Your products. Your organization. Your Manufacturing Product Management Framework.
  • Hands-On, How-To Learning
    The easiest way to learn something is to do it. We teach you “how to” do it!
  • Skills, Not Concepts
    Skills can be used in the real-world. Concepts can’t. We teach skills!
  • B2B Specialization
    Are you building generic products? Then don’t invest in generic product management training. Hire a specialist!

What Clients Say

The Proficientz best-practices work as advertised. We used it for our 3 year strategic plan and met or exceeded most of our goals.
Mike, President
The course was well structured and provided a relevent outline for organizing information,taking that information and producing a comprehensive strategy for any product manager to use and present to their peers, upper management and other business units.
Mark, VP, Product Management
It was most valuable to see product management more from a market perspective and not so much from a product perspective.
Tim, Director of Product Mgmt.