Manufacturing Product Management Training
Parts Catalog or Solution Provider?
Winning the Battle on Product Specs Isn’t Solving Customer Problems!
Your customers face significant business challenges that impact their growth and profitability. They just want solutions that remove obstacles to their success.
But you and your competitors are in an arms race to see who can create products with the highest specs. From the customer’s perspective, it might be the least important thing you can do, especially if you’re in a commodity business.
“Stop worrying so much about new products and just make the products we have work better together.” If you’ve heard this from your customers, your channel partners and your salespeople, take heed and get on the product portfolio management bandwagon. Product Portfolio Management is the new B2B product management and marketing for manufacturing.
Choose the training program that’s best suited to your situation and learn how to do manufacturing product portfolio management & marketing to deliver higher-value solutions and accelerate your growth. Don’t need training yet? Check out our Product Management Consulting Services if you need help planning your implementation.
Product Management University Training for Manufacturing
Why Choose Proficientz?
- Relevance – The Training is All About You
Your markets. Your products. Your organization. Your Manufacturing Product Management Framework.
- Hands-On, How-To Learning
The easiest way to learn something is to do it. We teach you “how to” do it!
- Skills, Not Concepts
Skills can be used in the real-world. Concepts can’t. We teach skills!
- B2B Specialization
Are you building generic products? Then don’t invest in generic product management training. Hire a specialist!
What Clients Say
The Proficientz best-practices work as advertised. We used it for our 3 year strategic plan and met or exceeded most of our goals.
The course was well structured and provided a relevent outline for organizing information,taking that information and producing a comprehensive strategy for any product manager to use and present to their peers, upper management and other business units.
It was most valuable to see product management more from a market perspective and not so much from a product perspective.