“Focus on quantifiable customer success first and product success will follow!”
John Mansour is a product management and product marketing trainer, coach and thought leader. As the founder and managing partner at Proficientz, John has pushed the envelope to reinvent all aspects of product management, product marketing and sales enablement around customer success.
John has more than 25 years of practical experience in high technology product management, product marketing, marketing communications and sales. John has worked in organizations ranging from start-ups to Fortune 1000 companies with extensive operations experience in senior management positions in software companies, healthcare, distribution, hospitality, and retail.
As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.
John has been a popular speaker at product management and product marketing events since 2001 and routinely recognized for his thought leadership in B2B best practices.
John developed the first and only framework for portfolio product management and portfolio marketing for B2B and B2B2C. The Proficientz Framework makes the top-down business goals of your target customers the focal point of your product, marketing, sales and customer success functions.. Unlike competing frameworks, the Proficientz Framework eliminates competing product silos in favor of a single portfolio strategy that drives greater strategic value across all products.