John Mansour is a product management trainer and thought leader. As the founder and managing partner at Proficientz, John has pushed the envelope to reinvent all aspects of product management, product marketing and sales enablement to help clients accelerate growth with best practices that focus on customer success first.
John has more than 25 years of practical experience in high technology product management, product marketing, marketing communications and sales. John has worked in organizations ranging from start-ups to Fortune 1000 companies with extensive operations experience in senior management positions in software companies, healthcare, distribution, hospitality, and retail.
As the managing partner of Proficientz, John has worked with more than 2000 organizations that span high technology, business services, telecom, healthcare, financial services, manufacturing and many others. John served as the chairman for the Technology Association of Georgia’s Product Management Society from 2006 – 2010.
John has been a popular speaker at product management and product marketing events and conferences since 2001 and routinely recognized for his thought leadership.
John developed the first and only framework for product portfolio management and portfolio marketing that’s specific to B2B and B2B2C products and services. The Proficientz Framework emphasizes the strategic value of multi-product solutions over the tactical value of individual products. Unlike competing frameworks, the Proficientz Framework eliminates competing product silos in favor of a single portfolio strategy that dictates the investment level required for each product to maximize the market value of the portfolio.
John’s philosophy is, “what’s best for each product may not be best for your organization!”