When you know your customers as well as they know themselves, three things will happen.

  1. Your solutions deliver value that’s indispensable.
  2. Your marketing messages speak directly to the agendas of influencers and decision-makers.
  3. Your salespeople are treated as trusted advisors.

Consistent growth and profitability (and great products) are the result.

If you want to learn how to do product management, product marketing and sales enablement that accomplishes these three things, view this video to learn the distinct difference between making products successful and making customers successful.

If you like what you see, enroll in Product Management University On-Demand and learn unique best-practices for B2B. Anytime, anywhere. 3-month subscriptions start at $995. Or, schedule an instructor led workshop onsite for the most relevant training on the market.