It’s difficult to grow the influence of the product management role when product managers spend so much time in the weeds. It’s not exactly the way the job description read. Adopt a different mindset about customers and the market and realize the full potential of your role! The Playbook:

Develop a broader perspective on the market that goes beyond user problems. Go up the customer food chain a link or two and learn what senior managers and executives are losing sleep over, then socialize it. You’ll ignite new passion in product teams, improve execution across the board and spend more time advising your own executives.