A Series of Sprints, Not a Marathon

Implement Product Management and Product Marketing In Spoon Size Bites

Your markets, your customers and your organization never stop changing. Keeping your product, marketing and sales teams in constant alignment with the market is imperative to meeting your growth and profitability goals.

Since 2001, we’ve been helping B2B and B2B2C organizations implement product management, product marketing and sales enablement in just about every imaginable situation. We know exactly what works, what doesn’t and why because we understand what happens in the trenches.

Partner with Proficientz and get the most battle-tested product management business practices from highly successful organizations, all packaged neatly into a practical B2B Product Management Framework with supporting templates and an iterative implementation approach that makes everything simple.

How It Works

An Iterative Process for Implementing Product Management
Where is your organization headed strategically? Once we understand those strategic goals, we’ll determine the contributions product management is expected to make and draw the bulls-eye for the implementation.
How will we get there? We’ll identify the critical-path activities across product management, product marketing and sales enablement that have the biggest impact on the organization’s strategic goals and establish priorities accordingly.
Let the sprints begin! Your team will learn best practices for a chosen activity and see examples of how other organizations use it.
It’s all about you! Unlike other organizations that force you into their model, we’ll adapt our workflows, artifacts and communication practices to ensure they work best for your unique circumstances and have support from all stakeholders.
Do it! You’ve got everyone on board. It’s time to put this new workflow into practice and let everyone know how it’s going to make their job easier.
Do it all over again. Determine the activity with the next highest impact and repeat the process.


  • Simplicity
    It doesn’t get any easier than a custom implementation tailored to the dynamics of your markets, your products and your organization.
  • Deliver Higher-Value Solutions
    A custom implementation helps your organization develop a stronger market focus that ultimately results in higher value solutions and faster growth.
  • Results
    That’s the benefit of a custom implementation! We’ll work with you until you get the results you want.
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Start Your Implementation Today

Contact us today to discuss how a Proficientz implementation can help your organization deliver, market and sell higher-value solutions and accelerate growth.

Need training? View our traditional classroom training courses and see what makes Proficientz training more valuable than all other product management training programs.

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