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Implement Product Management and Product Marketing

Home » Framework » Implement Our Framework
Implement Our Frameworkadmin2017-09-29T14:26:54+00:00

A Series of Sprints, Not a Marathon

Implement Product Management and Product Marketing In Spoon Size Bites

Your markets, your customers and your organization never stop changing. Keeping your product, marketing and sales teams in constant alignment with the market is imperative to meeting your growth and profitability goals.

Since 2001, we’ve been helping B2B and B2B2C organizations implement product management, product marketing and sales enablement in just about every imaginable situation. We know exactly what works, what doesn’t and why because we understand what happens in the trenches.

Partner with Proficientz and get the most battle-tested product management business practices from highly successful organizations, all packaged neatly into a practical B2B Product Management Framework with supporting templates and an iterative implementation approach that makes everything simple.

How It Works

Implement Product Management Framework

1. Define Implementation Goals

Where is your organization headed strategically? Once we understand those strategic goals, we’ll determine the contributions product management is expected to make and draw the bulls-eye for the implementation.

2. Identify Critical-Path Activities

How will we get there? We’ll identify the critical-path activities across product management, product marketing and sales enablement that have the biggest impact on the organization’s strategic goals and establish priorities accordingly.

3. Learn Best Practices for an Activity

Let the sprints begin! Your team will learn best practices for a chosen activity and see examples of how other organizations use it.

4. Define Workflows & Artifacts

It’s all about you! Unlike other organizations that force you into their model, we’ll adapt our workflows, artifacts and communication practices to ensure they work best for your unique circumstances and have support from all stakeholders.

5. Implement Workflows & Artifacts

Do it! You’ve got everyone on board. It’s time to put this new workflow into practice and let everyone know how it’s going to make their job easier.

6. Determine Next Priority

Do it all over again. Determine the activity with the next highest impact and repeat the process.

Benefits

  • Simplicity
    It doesn’t get any easier than a custom implementation tailored to the dynamics of your markets, your products and your organization.
  • Deliver Higher-Value Solutions
    A custom implementation helps your organization develop a stronger market focus that ultimately results in higher value solutions and faster growth.
  • Results
    That’s the benefit of a custom implementation! We’ll work with you until you get the results you want.
Contact Us

Start Your Implementation Today

Contact us today to discuss how a Proficientz implementation can help your organization deliver, market and sell higher-value solutions and accelerate growth.

Need training? View our traditional classroom training courses and see what makes Proficientz training more valuable than all other product management training programs.

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Proficientz Framework

Great training made better by excellent interaction by all participants. Relevant examples and discussion about issues within our company rather than generic topics.

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Laura
Director of Product Management
 

The course was well structured and provided a relevant outline for organizing information,taking that information and producing a comprehensive portfolio strategy for any product manager to use and present to their peers, upper management and other business units.

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Mark
VP of Product Management
 

The focus on customers was very important. I really enjoyed working with co-workers that I had not worked with before. There is tremendous value in having the executive leadership team work on the strategy and communicate that across the organization.

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Shane
VP Market Strategy
 

I strongly believe this course was the key to my success in landing my current position. Part of my interview process included presenting a Product Plan to management. I think the portfolio approach sealed the deal.

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Christy
Product Manager
 

The templates and a clear explanation of the unique product management approach make implementation relatively easy. Great examples that are relevant to our business throughout the training!

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Marty
Product Manager
 

I would highly recommend this course to anyone in product mgt. The course content is great for newer product mgrs, as well as seasoned people, as the course content makes individuals think "outside the box" of the stale and often dated product mgt processes & procedures found in a lot of companies currently.

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Lloyd
Sr. Product Manager
 

If we, as a company would adopt this across the board we'd be SO MUCH MORE EFFECTIVE. I really liked the format. Great size, for the group. The 4-person teams were perfect. The pace was good. The exercises were great.

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Claudine
Senior Product Manager
 

The Proficientz course was very much a reinforcing experience and many of the topics discussed were consistent with two key strategic initiatives our sr. leadership is pushing. Having a third and independent leg with a similar message was very beneficial.

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Scott
Senior Product Manager
 

The focus on the what the customer needs vs the focus on what the product manager wants to do with the product was awesome. It really helps with the planning process.

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Stephen
Product Manager
 

Excellent content. Relevant material. Different from other programs in that it applies to non-consumer products - not just a discussion of Coke vs Pepsi. Strategic high level focus. If you get that right the right products will likely follow.

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Travis
Product Manager
 

I can clearly say that the Proficientz framework is the strongest I have seen. The intuitive alignment of the framework along with the very practical deliverables at each level drive continuous value. The benefits for this class are great for any level of individual, from an entry level Product Manager to an individual who is leading Product Management for an organization.

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Steven
Chief Product & Technology Officer
 

The Proficientz framework has helped us align product plans and company goals to our target markets and justify our product investments. Having the "why" factor and buy-in across the board really helps move things forward in a smooth manner so that plans aren't continually questioned or challenged along the way.

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Brian
COO
 

The templates and exercises made us think about the processes from a completely different angle. I think it changed the way we will manage our products and make us more focused on "what" and "why" and not just about the "how."

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Suzanne
Product Manager
 

The templates alone are worth the price of admission!

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Krista
Product Manager
 

I would definitely recommend Proficientz over Pragmatic Marketing for Product Managers that aren’t new in the field. A new way to brainstorm market pains and potential solutions via the customer org chart. I've taken Pragmatic courses before, but this was way more useful for someone that's been doing Product Manager for a several years:)

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Rashad
Product Manager
 

I think this is the perfect course to build on as a new PM in my company. It provided the tools and the story behind what it takes to become a successful PM. I can now draw and hit the target vs. shooting from the hip and hoping something gets done.

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Rod
Product Manager
 

The real-world use case we carried through the course were a great vehicle for the discussions. John did an excellent job of remembering the use cases at each table, which was evidence of the value of his approach.

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Arnaud
Product Manager
 

I found the market segment focus of this course to be far more valuable in helping me take a market driven approach because it seems easier to align everything to the market segments vs. individual products.

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Lisa
Product Manager
 

I have attended other product management training courses before and they pale in comparison to this Portfolio Mgmt. course. highly relevant, well taught and I can put this stuff to use right out of the book.

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Robert
Product Marketing Manager
 

Perhaps I'm biased, in that I've had no formal training in 'marketing', but I found the whole of course enlightening. I think the the roles & responsibilities combined with the assessment of markets will start us in a paradigm shift of how we serve the customer with our products.

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Art
IT Director
 

The Market Driven Strategy framework represents a thoroughly constructed model to make sure we touch all of the bases in developing a market strategy…as well as build products and services that follow it.

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Gary
Strategy & Market Management
 

Doing exercises that were relevant to our markets and the templates made the course content easy to follow and encouraged participation. I’d highly recommend it.

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Christina
Manager of Product Strategy
 

A lot of exercises in small groups really helped translate the practices into our minds. Good to have all the various vertical markets for the exercises.

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Matt
Product Manager
 

The Proficientz approach allows the PM/PMM team to be viewed as the authoritative source for market and opportunity assessments and ultimately the key influencer in recommendations on strategic priorities.

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Matt
VP of Product Management & Product Marketing
 

The real world examples and the hands on exercises are a great way to understand the material. Keep them coming.

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Anthony
Product Owner
 

I can tell you how positive the response was from both the Product Management and Product Marketing teams surrounding the training. It amazing to see the transition in thinking that has occurred over three days.

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Shaun
VP of Product Management
 

Each aspect of the course provided great insight into the areas a product manager needs to focus on to be successful. Great class. Already starting putting steps in motion to apply what I've learned.

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Loretta
Product Manager
 
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