Implement Product Management and Product Marketing

The Proficientz framework has helped us align product plans and company goals to our target markets and justify our product investments. Having the "why" factor and buy-in across the board really helps move things forward in a smooth manner so that plans aren't continually questioned or challenged along the way.

The templates and exercises made us think about the processes from a completely different angle. I think it changed the way we will manage our products and make us more focused on "what" and "why" and not just about the "how."

The focus on customers was very important. I really enjoyed working with co-workers that I had not worked with before. There is tremendous value in having the executive leadership team work on the strategy and communicate that across the organization.

The Market Driven Strategy framework represents a thoroughly constructed model to make sure we touch all of the bases in developing a market strategy…as well as build products and services that follow it.

The course was well structured and provided a relevant outline for organizing information,taking that information and producing a comprehensive portfolio strategy for any product manager to use and present to their peers, upper management and other business units.

If we, as a company would adopt this across the board we'd be SO MUCH MORE EFFECTIVE. I really liked the format. Great size, for the group. The 4-person teams were perfect. The pace was good. The exercises were great.

Each aspect of the course provided great insight into the areas a product manager needs to focus on to be successful. Great class. Already starting putting steps in motion to apply what I've learned.

Doing exercises that were relevant to our markets and the templates made the course content easy to follow and encouraged participation. I’d highly recommend it.

I would definitely recommend Proficientz over Pragmatic Marketing for Product Managers that aren’t new in the field. A new way to brainstorm market pains and potential solutions via the customer org chart. I've taken Pragmatic courses before, but this was way more useful for someone that's been doing Product Manager for a several years:)

I think this is the perfect course to build on as a new PM in my company. It provided the tools and the story behind what it takes to become a successful PM. I can now draw and hit the target vs. shooting from the hip and hoping something gets done.

The real world examples and the hands on exercises are a great way to understand the material. Keep them coming.

Perhaps I'm biased, in that I've had no formal training in 'marketing', but I found the whole of course enlightening. I think the the roles & responsibilities combined with the assessment of markets will start us in a paradigm shift of how we serve the customer with our products.

I can tell you how positive the response was from both the Product Management and Product Marketing teams surrounding the training. It amazing to see the transition in thinking that has occurred over three days.

The focus on the what the customer needs vs the focus on what the product manager wants to do with the product was awesome. It really helps with the planning process.

Excellent content. Relevant material. Different from other programs in that it applies to non-consumer products - not just a discussion of Coke vs Pepsi. Strategic high level focus. If you get that right the right products will likely follow.

I can clearly say that the Proficientz framework is the strongest I have seen. The intuitive alignment of the framework along with the very practical deliverables at each level drive continuous value. The benefits for this class are great for any level of individual, from an entry level Product Manager to an individual who is leading Product Management for an organization.

The templates alone are worth the price of admission!

I have attended other product management training courses before and they pale in comparison to this Portfolio Mgmt. course. highly relevant, well taught and I can put this stuff to use right out of the book.

The templates and a clear explanation of the unique product management approach make implementation relatively easy. Great examples that are relevant to our business throughout the training!

I found the market segment focus of this course to be far more valuable in helping me take a market driven approach because it seems easier to align everything to the market segments vs. individual products.

Great training made better by excellent interaction by all participants. Relevant examples and discussion about issues within our company rather than generic topics.

A lot of exercises in small groups really helped translate the practices into our minds. Good to have all the various vertical markets for the exercises.

The Proficientz course was very much a reinforcing experience and many of the topics discussed were consistent with two key strategic initiatives our sr. leadership is pushing. Having a third and independent leg with a similar message was very beneficial.

I would highly recommend this course to anyone in product mgt. The course content is great for newer product mgrs, as well as seasoned people, as the course content makes individuals think "outside the box" of the stale and often dated product mgt processes & procedures found in a lot of companies currently.

The real-world use case we carried through the course were a great vehicle for the discussions. John did an excellent job of remembering the use cases at each table, which was evidence of the value of his approach.

I strongly believe this course was the key to my success in landing my current position. Part of my interview process included presenting a Product Plan to management. I think the portfolio approach sealed the deal.