What Do Executives Really Mean When They Say, “I Want Product Management to be More Strategic?” How do they define strategic product management?
When I ask senior executives how they define “strategic product management,” these five things come up most often.
- Understanding the market better than all other customer-facing disciplines (sales, marketing, customer success, etc.).
- Delivering more growth oriented solutions.
- The ability to facilitate business conversations with customers.
- Articulating the customer value of products without explaining technical features.
As you might expect, there are a few gaps to fill for product management to earn the “strategic” moniker. Read the full article here to get the details.
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