Product Management Training for Software
Are You Still Managing Every Product Like a Business?
It’s Keeping a Lid on Your Growth!
Most software companies are a melting pot of home-grown and acquired products and services. Managing each one like a business only creates more silos and competing priorities that change by the minute. And that’s not even the biggest issue.
The biggest issue with the “product-as-a-business” model is that it’s more about you than it is your customers. It’s keeping a lid on your growth because you’re more focused on meeting your own goals than helping your target customers meet theirs. Product Portfolio Management is the new B2B product management and marketing for software and high technology companies.
Choose the training program that’s best suited to your situation and learn how to do high technology product portfolio management & marketing that puts the goals of your target customers at the center of everything. You’ll deliver, market and sell higher-value solutions and grow profitably doing it. Don’t need training yet? Check out our Product Management Consulting Services if you need help planning your implementation.
Make Customers Better at What They Do and Your Growth Goals Will Take Care of Themselves!
Why Choose Proficientz?
- Relevance – The Training is All About You
Your markets. Your products. Your organization. Your High Technology Product Management Framework.
- Hands-On, How-To Learning
The easiest way to learn something is to do it. We teach you “how to” do it!
- Skills, Not Concepts
Skills can be used in the real-world. Concepts can’t. We teach skills!
- B2B Specialization
Are you building generic products? Then don’t invest in generic product management training. Hire a specialist!
What Clients Say
An approach that I believe in, but not widely taught – that of portfolio as opposed to product specific marketing. I would recommend this course as a prerequisite for any marketeer coming from a technology background or in a technology field.
We were expecting a training class that was focused on just making us better product managers but we got a lot more than were expecting with things that are much more strategic to our business like organization structure and refinement of our market segmentation and business strategy.
I enjoyed learning about positioning portfolios and products according to a customer’s problems. It was also eye-opening to see how an ideal product management team should be organized.