High Technology Product Portfolio Management

Product Management Training for Software

Are You Still Managing Every Product Like a Business?

It’s Keeping a Lid on Your Growth!

Most software companies are a melting pot of home-grown and acquired products and services. Managing each one like a business only creates more silos and competing priorities that change by the minute. And that’s not even the biggest issue.

The biggest issue with the “product-as-a-business” model is that it’s more about you than it is your customers. It’s keeping a lid on your growth because you’re more focused on meeting your own goals than helping your target customers meet theirs. Product Portfolio Management is the new B2B product management and marketing for software and high technology companies.

Choose the training program that’s best suited to your situation and learn how to do high technology product portfolio management & marketing that puts the goals of your target customers at the center of everything. You’ll deliver, market and sell higher-value solutions and grow profitably doing it. Don’t need training yet? Check out our Product Management Consulting Services if you need help planning your implementation.

Product Portfolio Management Training That Eliminates Your Biggest Obstacles to Growth!

Product Management Has More Technical Expertise Than Market Expertise

Learn How To Do Basic Product Management & Marketing for B2B

Ideal if...

You're just getting started and/or most of your product managers are technical.
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We’re Marketing & Selling Tactical Products Instead of High-Value Business Solutions

Learn How To Position, Market & Sell Solutions to Decision-Makers

Ideal if...

Your salespeople are engaging too often with users and not enough with decision-makers.
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We Have Too Many Products For Too Many Markets and Too Many Competing Priorities

Learn How To Manage & Market Your Portfolio Strategically for Growth

Ideal if...

Your portfolio has grown and the constantly competing priorities have brought progress to a screeching halt!
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Our Agile Product Teams Haven’t Evolved Beyond Incremental Enhancements

Learn How To Deliver High-Value Solutions in an Agile Environment

Ideal if...

You're good at user stories but not so good at uncovering the next big problem to solve.
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Why Choose Proficientz?

  • Relevance – The Training is All About You
    Your markets. Your products. Your organization. Your High Technology Product Management Framework.
  • Hands-On, How-To Learning
    The easiest way to learn something is to do it. We teach you “how to” do it!
  • Skills, Not Concepts
    Skills can be used in the real-world. Concepts can’t. We teach skills!
  • B2B Specialization
    Are you building generic products? Then don’t invest in generic product management training. Hire a specialist!

What Clients Say

An approach that I believe in, but not widely taught – that of portfolio as opposed to product specific marketing. I would recommend this course as a prerequisite for any marketeer coming from a technology background or in a technology field.
Randy, VP of Marketing
We were expecting a training class that was focused on just making us better product managers but we got a lot more than were expecting with things that are much more strategic to our business like organization structure and refinement of our market segmentation and business strategy.
Louis, Business Unit Manager
I enjoyed learning about positioning portfolios and products according to a customer’s problems. It was also eye-opening to see how an ideal product management team should be organized.
Gary, Product Marketing Manager