Healthcare Product Portfolio Management

Product Management Training for Healthcare

A Consumer-Driven Healthcare Model Changes Everything

Your Customers Expect You to Guide Them Through the Storm!

Healthcare regulations have put consumers in the driver’s seat and it’s sending shock waves throughout the healthcare ecosystem. That means additional complexities and nuances when it comes to managing and marketing your portfolio products and services, regardless of how or where they’re used across the healthcare continuum.

Product Portfolio Management is the new B2B product management and marketing for healthcare. Choose the training program that’s best suited to your situation and learn how to do healthcare product portfolio management & marketing to accelerate your growth. Don’t need training yet? Check out our Product Management Consulting Services if you need help planning your implementation.

Product Portfolio Management Training That Eliminates Your Biggest Obstacles to Growth!

Product Management Has More Technical Expertise Than Market Expertise

Learn How To Do Basic Product Management & Marketing for B2B

Ideal if...

You're just getting started and/or most of your product managers are technical.
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We’re Marketing & Selling Tactical Products Instead of High-Value Business Solutions

Learn How To Position, Market & Sell Solutions to Decision-Makers

Ideal if...

Your salespeople are engaging too often with users and not enough with decision-makers.
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We Have Too Many Products For Too Many Markets and Too Many Competing Priorities

Learn How To Manage & Market Your Portfolio Strategically for Growth

Ideal if...

Your portfolio has grown and the constantly competing priorities have brought progress to a screeching halt!
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Our Agile Product Teams Haven’t Evolved Beyond Incremental Enhancements

Learn How To Deliver High-Value Solutions in an Agile Environment

Ideal if...

You're good at user stories but not so good at uncovering the next big problem to solve.
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Why Choose Proficientz?

  • Healthcare Relevance – The Training is All About You
    Healthcare markets. Healthcare products & services. Your Healthcare Product Management Framework.
  • Hands-On, How-To Learning
    The easiest way to learn something is to do it. We teach you “how to” do it for healthcare!
  • Skills, Not Concepts
    Skills can be used in the real-world. Concepts can’t. We teach skills!
  • B2B Specialization
    Are you building generic products? Then don’t invest in generic product management training. Hire a specialist!

What Clients Say

The Proficientz framework was very much a reinforcing experience and many of the topics discussed were consistent with two key strategic initiatives our sr. leadership is pushing. Having a third and independent leg with a similar message was very beneficial.
Scott, Sr. Product Manager
The instructor managed to relay and connect the framework and real world experiences in the process mapping procedures and processes to our own. This really helped us grasp and understand the matter and made the whole learning exercise our own.
Mark, Director of Product Management
Great b2b examples and a framework that’s easy to work with.
Erica, Vice President of Product Mgmt.