What are the common characteristics that all good business requirements possess?
- Who is the customer?
- What are they trying to accomplish & why is it important to their success?
- What’s stopping them & why?
- What are they doing about it?
- How is success measured?
These situation-based requirements force product managers to know what happens inside the business of their target customers, why, and the impact it has on the customer organization as a whole. When product managers possess this level of expertise, products are better designed, more usable and easier to market and sell.
Remember, the reasons you build products and features are no different than the reasons customers buy them — they make someone better at something that’s important to the success of their organization. In other words, when you write good business requirements, you’ve also written the positioning. They’re one and the same.
- Business Requirements: The Problem is the Problem
- Clear Business Requirements IN, Powerful Value Propositions OUT
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