The terms essential and non-essential are now part of our new lexicon as we fight the coronavirus pandemic. Essential and non-essential businesses. Essential and non-essential goods and services. And now, essential and non-essential customer problems.

For all of us product professionals, we need to quickly assess the extent to which the problems we were solving for customers a few months ago are still essential. With any luck, they are, albeit for different reasons perhaps.

Join me next Thursday April 23, 2020 at 1:00 ET for a free 30-minute webinar on “How to Become a Star Problem-Solver by Focusing on Customer Outcomes.”


You’ll see real-world examples of how a typical customer problem definition can take you down a path of solving non-essential problems if there’s no context around the outcomes that customers ultimately want.

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Learn a customer outcome approach to solving essential problems with strategic value.

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