What’s the definition of a business solution? We Use the term loosely for a lot of things.

The definition of a business solution is all about the customer’s vocabulary. There are four key components to defining a business solution.

  1. The target customer — who is the solution for?
  2. The activity — what’s the customer doing?
  3. The goal — what’s the goal of performing that activity or task?
  4. The obstacles — what makes it difficult to perform the activity or task successfully?

In conversation, someone might ask, “What’s on our roadmap?” Your business solution response might go something like this: “We’re going to help health plans identify members for high risk health issues before the symptoms occur.” 

Internally you may refer to it as an analytics solution but the verbiage in your marketing materials or on a web page should be in the form of a bold headline such as, Find High Risk Members Before Symptoms Occur.

Remember: the products or features that form the business solution are the HOW part of the equation. The definition of the business solution is the WHO, WHAT & WHY components.

Check out our product management training courses to learn how high-functioning product management teams become great at the WHO, WHAT & WHY practices that improve the HOW execution.